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Strategy Essay

271 words - 2 pages

(Definition of Strategy)
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations.” (Johnson and Scholes)
Mintzberg starts off by identifying that there are differences in strategy, some are ‘intended’ and others ‘realised’. ...view middle of the document...

(Definition of Deliberate)
It follows a calculated formula, where they set a goal, define a set of steps to reach that goal and then methodically act on each step, formulated by central leadership. This is a conscious and rational process that involves assessment of market structure, competitive analysis and detailed market research to determine specific customer needs, so much so it is a ‘surprise free situation’.

(Definition of Emergent)
On the other hand, an emergent strategy is a pattern of actions that develops over time in an organization in the absence (or despite) a specific set of goals. The extent to which change can be differentiated depends on whether a company chooses to implement developmental, transactional or transformational change (Ackerman 1997)
As Mintzberg says, it is unlikely for a firm to be operating a ‘purely emergent’ or ‘purely deliberate’ strategy. Firms lie in between the two, which could be seen as the opposite spectrums of strategy.
As Mintzberg says, it is unlikely for a firm to be operating a ‘purely emergent’ or ‘purely deliberate’ strategy. Firms lie in between the two, which could be seen as the opposite spectrums of strategy.

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