This website uses cookies to ensure you have the best experience. Learn more

Strategic Thinking For Managers Case Study Mango Madness

3224 words - 13 pages

Nikky Shah

Strategic Thinking for Managers 6340

The assignment is solely the work of Nikky Shah. All ideas and views of other people included or referred to are acknowledged and appropriately referenced

Nikky Shah


The report aims to analyze and examine in detail the strategic thinking process for Mango Madness. The purpose of this report is to identify and recognize the apparent position of the organization, its motto and vision, assessing the internal and external factors, issues, opportunities and challenges. The report also identifies the desired future position of the business and also stresses on Critical success factors and key strategic ...view middle of the document...

The business also aims to be financially sound with an efficient structure in place.
Sam claimed that at full potential the business can operate at 6 different locations at the same time, which is a remarkable feat considering the business has only been fully active since 2 years. Sam also claimed that the business can produce 300 units of its premium mango smoothie in an hour, which is also one of the strengths of the business.
Over the years, Mango Madness has developed a strong presence in night markets which has also led them to being invited to the Hamilton markets. The business also has a customized trailer which can be used at such events. Apparently the business generates revenues to the tune of $300,000 to $400,000 and aims to reach the $1,000,000 in the coming years.
The business aims high and aims to develop a reputation of being the number one smoothie brand at events, have a presence in Australia, and the pacific region also to become a franchise and have kiosks at malls. (Kaipo, 2013)

Mango Madness operates only at major events happening in the bigger cities of New Zealand, hence it cannot reach out to the potential markets in the smaller cities. Mango Madness can serve to anyone who is attending the events where they are carrying out business, from the young to the old, anyone who likes to have smoothies is a market for Mango Madness. The market ranges from all age groups, genders and ethnicities. The founder of Mango Madness, Sam stated that he would like to focus more on the age group of 20 – 35 as that’s the major chunk of their market. Following are some demographics at the various night markets that Mango Madness does business at:
Auckland Night Markets:
* Pakuranga – Maori, Pacific Island and Asian
* North Shore – Europeans
* Papatoetoe – Indian and Polynesian
* Onehunga – New Zealanders (Europeans)
* Hamilton – Mainly Maori
The demographics of the festivals where Mango Madness does business totally depends on the type of the event, for example the Diwali event at Aotea square in 2013 had mainly Indians.
Hence we can see that Mango Madness has a very adaptable and versatile brand and product that fits just right in different types of Markets. (Kaipo, 2013)

Mango Madness is well reputed for its healthy offerings, the business uses premium ingredients only, the berry and mango variant of its smoothies is made with natural and real fruits and fresh yoghurt with no sugar being added. This gives the business a competitive advantage as the product it sells is of very high quality considering the ingredients being used compared to the product its competitors offer. Also its Oreo Shake uses very high quality chocolate and cookies and is prepared live on site in front of the consumer hence adding to the freshness quotient.
Also as mentioned earlier, Mango Madness is capable of producing a large number of smoothies in a very short span of time and hence it...

Other Papers Like Strategic Thinking for Managers - Case Study - Mango Madness

Case Study for Whole Food

2498 words - 10 pages Case Study for Whole Foods 2014 Whole Foods is an organic food supermarket, looking to change the way that the world eats food. Their CEO and Founder, John Mackey is leading the company to achieve higher sales and market share while face stiff competition from other companies such as Trader Joes, Sprouts Farmers Market and the Fresh Market just to name a few. While organic food seems to be the new fade in the grocery stores, other non-direct

Case Study: the 2009 Chrysler-Fiat Strategic Alliance

1111 words - 5 pages 1. What are your views of the 2009 Chrysler-Fiat strategic alliance and its future prospects in the auto industry? The alignment between Fiat and Chrysler does not exactly save Chrysler. It gives Fiat an entry into the U.S. In short, Fiat is to get 35% of Chrysler, will not pay any cash for the stake, and it will give Chrysler access to its technology. Fiat had publicly said it wanted a production base in North America for its Alfa Romeo

Boeing Case Study For Marketing Services

1141 words - 5 pages shrinking due to decreased demand of new aircraft and slim margins. As evidence, in the three years of the case, average EBIT for commercial airplanes was US$-272 million. Revenues in 1998 were about $35.5 billion.The total market for new aircraft was an estimated $50 billion in 1998 (based on extrapolation of case Exhibit 3), of which 2/3 was Boeing's revenue. This means that approximately $33.3 billion could be attributed to new aircraft, while

Case Study 1 for Patho 2

1096 words - 5 pages Case Studies on Cardiac Function This is the first case study that is required for the class. Please submit a paper (doesn’t have to be long; you could even give me bullet-point answers to the questions listed below) that answers all of the questions posed after Case Study 1. I have included an easy second case study which, if you complete it, will be worth extra credit. Answers to the first Case Study are worth 25 points and responding to

Case Study of “the Quest for Innovation”

1205 words - 5 pages history.  Case Study of “The quest for innovation” Cultures of Technology Culture matters—this has been one of the most often-heard messages. It matters in its attempts to explain why economic opportunities have been seized in one country or region, and why economic failures have occurred in another. It matters not only for economic development, but also for political development. It promotes change—or impedes it. It matters when corporations with

Thinking Caps Case Study

620 words - 3 pages manage the stress and problems are by using the six thinking hats by Edward de Bono. By using the white hat which is by running through facts we can learn that in order to produce oil and sell it to the market we first need crude oil. And from the available facts we also know that there is 2 trillion barrels of oil available in total but in recent years there are information that half of the 2 trillion barrels of oil has been used up. People use

Questions For Case Study 3 Hill Country Snack Foods

258 words - 2 pages QUESTIONS FOR THE ‘HILL COUNTY SNACK CO’ CASE STUDY (TO BE ANSWERED IN THE STUDENT GROUP REPORTS) In your group report, you should attempt to answer the following questions. For each question, a few paragraphs or sentences should be enough; I should stress that I am more interested in understanding the quantitative analysis or reasoning that led you to your answer in the report, than in the numerical accuracy of the answer (not that the latter

Cisco Systems Uses Its Culture For Competitive Advantage Case Study

330 words - 2 pages Cisco Systems Uses Its Culture for Competitive Advantage Case Study 1. What are the observable artifacts, espoused values, and basic assumptions associated with Cisco’s culture? Explain. The above terms are also known as the three fundamental layers of organizational culture, each varying in outward visibility and resistance to change an each level influences another level. Observable artifacts are the most visible and also cosist of the

Mba Case Study - Hp Network Printer Design for Universality

1024 words - 5 pages Case Overview The Hewlett-Packard Managers from each department had a meeting to discuss about whether using a universal power supply for the next generation of network laser printer called “Rainbow” is beneficial or not. They have the authority to make the decision while strong justification should be provided to defend their proposal. HP is developing its new generation network printer while it has been struggling from 3 main issues

Strategic Management Case Study Project

1271 words - 6 pages “Mission Statement Evaluation Matrix” Introduction: Perhaps the best way to develop a skill for evaluating mission statements is to study actual missions. There is no one best mission statement for particular organization, so a good judgment is required in evaluating mission statements. Evaluation of a mission statement regarding inclusion of the nine components is just the initiation of the process to assess a statement’s overall

Risk Management (Case Study: Develop A Risk Management System For A Furnishing Company)

3012 words - 13 pages furniture.* All Fifeshire Furnishings fabric and leather selections reflect a commitment to uncompromising excellence today and in the future.(SGA847 Management of Risk, Learning Unit Profile, Case Study 6).B. RISK MANAGEMENT FOR FIFESHIRE FURNISHINGSI. RISK MANAGEMENT CONCEPTS1. The Purpose of Risk ManagementRisk management is a field of activity seeking to eliminate, reduce and generally control pure risks (such as from safety, fire, major hazards

Related Essays

Strategic Planning For Managers Essay

2139 words - 9 pages developing to some extent an impracticable and inappropriate set of plans by a small group of professional to address the desires and guidelines of the organisation increases (Parker, 1990). Therefore, it is said to be that involving middle level managers in strategic planning is advantageous for organisations since they give important “soft information” about important stakeholders, quality of strategic decisions gets better and they develop a

Critical Thinking Case Study

1795 words - 8 pages Critical Thinking Case Study Chris had just been promoted as an Executive Assistant for Pat the CEO, Chief Executive Officer, of Faith Community Hospital. Pat had given Chris her very first assignment on her first day of work as an executive assistant and that was to gather information so

Case Study For Participants

1153 words - 5 pages Read-only participants: A Case for Student Communication in Online Classes A Case for Student Communication in Online Classes Grand Canyon University: UNIV 501 9 July 2011 A Case for Student Communication in Online Classes This article explains the importance of participation, interaction, and communication in the virtual classroom between the students and instructors. Many students today are enrolling in online classes

Case Study For Cisco

1423 words - 6 pages Cisco Case Study Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Founded by Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, along with Nicholas Pham, founded Cisco Systems in 1984. For