This website uses cookies to ensure you have the best experience. Learn more

Strategic Planning Essay

1167 words - 5 pages

Module code: MNG3701

* Introduction
* Pestle Analysis
* PORTER’s 5 Forces Model for Industry Analysis
* Conclusion
* References

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.
Charles Darwin.
Technology has become one of the pillar of every economy industry on the world to survive industry competition and gain profitability. Car industry has become a very competitive market which has touched everyone in the field of the business and Maruti Suzuki was not spared. Maruti started out its production in 1982 in Gurgaon Haryana, India with Maruti 800.
It is very ...view middle of the document...

The government ensured a balanced transition to open trade at a minimal risk to the Indian economy and local industry. As the government agreed to maintain foreign exchange neutrality, foreign assemblers were obliged to meet local content requirements.
Economic Factors:
The main factors which are important to a business productivity are: price inflation, current exchange rate, growth rate of the economy and level of interest rates. There are other factors which need to be considered: unemployment rates, income levels in a country, levels of savings and others.
For Maruti , the main concern and issue the Indian passenger car industry is achieving the break –even volumes. To attain the latter, it depends on the investments made by players in capacity creation and the selling price of the car as the purchase will depend on the customers’ willingness to pay. Will it be a value for money product?
In terms of engine capacity, the Indian passenger car is moving towards cars of higher capacity. Maruti has planned to rap the rural market, 60% of which runs on cash. The company has been proposing credit facilities as well. The company has created jobs by appointing almost 2000 sales executives to target customers in the rural areas.
Since the social values, beliefs, lifestyles, traditions and attitudes are changing with time, this creates the demand of new products and services which create opportunities for organisations. Socially, Maruti has been providing welfare camps, encourages “go green”, adopting energy saving technologies, road safety, education to underprivileged, reduction of water wastage, medical support, greening of supply chain. There are also Maruti Driving School.
Technology is one area where change has been taking place at an alarming pace and virtually on a daily basis. Technological innovation may be described as the process that expands people capacity. It also influences other environmental variables. Economic growth is affected by the number of new inventories and also by social change.
Maruti has not let it lag behind, to remain in the competition, the company has launched CNG kit for Alto, its highest selling car. Maruti is involved with the development of small and fuel efficient car engines. Also as a proactive move is to make its entire fleet cars adhere to ‘end of life vehicles’. The company has also high plans to increase the engine development work in India along with other R&D operations. In the field of alternate fuel technology, the company developed LPG/CNG/HYBRID system for MPI engine. The company also added Virtual Design Review to its R&D activity to enable virtual validation to reduce cycle time and development cost. In the...

Other Papers Like Strategic Planning

Strategic Planning for Managers Essay

2139 words - 9 pages Lately many large and small organisations became more interested in strategic planning and its probable benefits (Parker, 1990). Strategic planning keeps on having a very important role in an increasingly complicated and vague environment since it affects the organisation’s performance positively (Raman, 2009). However, separating planners from doers is one of the downsides in strategic planning (Parker, 1990). For example, the risk of

Outsourcing - Strategic Planning Essay

1203 words - 5 pages Outsourcing STR/581 - Strategic Planning and Implementation March 17, 2014 Outsourcing This Week’s Learning Team Paper will have two parts that will respond to two questions posed by our instructor Robert Powers: In Part I the Team B, as the sole owner of an organization, will describe specific, strategic criteria that will be used to decide whether to outsource a particular function of a given organization. It will also

Strategic Planning Study Guide

2556 words - 11 pages Strategic Planning Study Guide Strategic Planning is the process which the guiding members of an organization envision it future and develop the procedures and operations necessary to achieve that future. ************************************************************************ OldWay vs NewWay OldWay (in order of priorities) 1. The Document...the bigger the better, get the bosses of your back 2. The Process...delegated to an individual

Strategic Initiative Planning

1516 words - 7 pages Strategic Initiative Planning Wal-Mart has announced during the release of the company’s 2014 annual SEC Report that several strategic planning initiatives for the company in fiscal year 2015. Team B will focus on Wal-Mart’s planning initiative to successfully integrate e-commerce into the current organizational structure. Identifying the Planning Initiative According to Wal-Mart (2014), “We’re also intent on creating transformative growth

Strategic Human Resources Planning

2275 words - 10 pages time and planning, having that effort go to waste by hiring externally is usually avoided. However, by eliminating external recruitment sources and solely focusing on hiring from within, an organization can actually limit the ability to introduce new ways of thinking and impede on company progress (Belcourt et al., 2013). Sometimes, there is simply no suitable candidate within the organization; therefore succession management process becomes

Frozen Food Strategic Planning

3600 words - 15 pages Halal Foods are prepared in accordance to Halal regulations. Craving Puffs is certified Halal by Malaysian “Jabatan Kemajuan Islam” or JAKIM. [pic] 6. TECHNICAL AND OPERATIONAL PLAN 6.1 Basic Structure CPSB is planning to open a new business premise in Wangsa Maju, a major township in Kuala Lumpur. Wangsa Maju in recent years seen a lot of development, transforming this once traditional township into a bustling urban

Strategic Planning & the Nursing Process

962 words - 4 pages Strategic Planning and the Nursing Process Paper Brandon A Hazlett, RN HCS/482 June 1, 2015 Billy Kesserwani Strategic Planning and the Nursing Process Paper Strategic planning and the nursing process are both essential when one is developing medical informatics. The use of the nursing process is an exceptional demonstration of how the elements utilized within the process can be applied to strategic planning. The reason for this is

It and Is Strategic Planning

578 words - 3 pages Running head: IT AND IS STRATEGIC PLANNING IT and IS Strategic Planning Shanna Allen Management Information Systems HM6120 Argosy University Professor Schieffler January 11, 2011 Abstract An IT manager has to have the ability to plan, implement, and interact for their organization while providing services to patients. Discuss management role in the alignment, strategic planning, and governance of IT and technology systems

Strategic Planning & Implementation Str/581

1299 words - 6 pages Implementation Plan Ricky Cravens STR/581 Strategic Planning & Implementation Dr. Johnnie Bejarano September 15, 2013 * Cintas Corporation is an organization with a highly integrated intelligence network. Cintas highly integrated network consist of 30,000 employees worldwide. Cintas Corporation initially focused all its operations on uniform management but in modern times it additionally designs, manufacturers and implements

Strategic Planning at United Parcel Service

731 words - 3 pages Case questions What are the strengths and weaknesses of scenario planning? What is your evaluation of UPS’s 1997 scenario planning exercise? Its Horizon 2017 planning exercise? How do the two efforts compare? Evaluate the following elements of UPS’s approach to strategic planning: The UPS charter The Centennial Plan The Strategy Road Map Why was John McDevitt put in charge of “strategic integration?” Should he remain in that role

Checklist For Strategic Planning Apple Computer

2294 words - 10 pages Checklist for Strategic Planning for Apple ComputerThis paper continues to discuss a strategic plan for Apple Computer, Inc. It covers the grand strategies, long term objectives, interviews, SWOT analysis and Porter's Five Forces analysis.Grand StrategiesApple Computer serves a niche market for education, consumer, and professional markets. Low-cost leadership, according to former CEO, John Scully, was lost to Apple in the 1980s when he made the

Related Essays

Strategic Planning Essay

4221 words - 17 pages Introduction Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and

Strategic Planning Essay

5258 words - 22 pages Unit 12: Strategic Planning 2014 Strategic Plan For CV & E DIVISION Submitted By: Yasser Sallam TABLE OF CONTENTS Section | Content | Page | Task 1 | 1.1 | Importance of external factors affecting the organization | 1 | 1.2 | Needs and expectations of stakeholders in the organization | 2 | 1.3 | Major changes taking place in the external environment that will affect strategy of the organization | 3 | Task 2 | 2.1 | Company’s

Strategic Planning Nursing Process Essay

973 words - 4 pages Strategic Planning and Nursing Process Every decision-making process requires the basic steps of problem identification, intervention and evaluation. In healthcare, both the nursing process and strategic planning involve proper identification of a problem, gathering of data, formulating a plan, and deciding which intervention is the best to implement. After the intervention, evaluation is necessary. Strategic planning and the nursing process

Strategic And Financial Planning Essay

1658 words - 7 pages Strategic and Financial Planning University of Phoenix FIN / 370 September 9, 2009 Strategic and Financial Planning Every organization should have both a strategic plan and a financial plan. Although these two seem have two different purposes, they are both needed in order for the company to survive. Strategic planning is the process of determining a company’s long-term goals and then identifying the best approach for achieving