Strategic Planning Essay

708 words - 3 pages

Ethics Reflection
Alicia Zisumbo
STR/581
September 23, 2014
Shad Slaughter

Ethics Reflection
A strategic plan is an important part of business development because it defines the organization’s strategy, decision-making and the path the company takes in order to succeed. The social responsibility an organization has on the community is how it accomplishes its business while it meets its obligations to society and the environment. Ethics plays a strong role in a company’s strategic plan because the public persona will determine if the company is successful or not. Corporations must remember that the decisions made not only affect the company and its employees, but also the ...view middle of the document...

Goodell had to make an ethical decision that would appease the stakeholders but have a negative impact on the organization’s profit. The sudden change in deciding how to handle the situation was based on ethics being that it was the right thing to do. Ray Rice was a prominent figure in the football world as a top running back in the league. The initial decision to suspend him for two games was based on what the Goodell said was Ray Rice’s version of what happened in the elevator and security camera footage of what happened outside of the elevator. Once the video of what actually occurred inside the elevator was released to the media, the Commissioner had no choice but to come to an ethical decision to terminate the running back’s contract. As a consequence, sales of Ray Rice merchandise ceased and fans were given the opportunity to return Ray Rice jerseys for another player’s jersey. The impact of the Goodell’s decision was not only financial, but it negatively affected the image of the NFL,...

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