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Strategic Plan, Part I: Conceptualizing A Business

1490 words - 6 pages

Running head: STRATEGIC PLAN, PART I: CONCEPTUALIZING A BUSINESS

Strategic Plan, Part I: Conceptualizing a Business
University of Phoenix
BUS/475 – Integrated Business Topics
Strategic Plan, Part I: Conceptualizing a Business
Healthy Place is a therapy store focused upon relaxation as an aid in healthy living. Healthy Place provides a variety of products, tools, and techniques for customers to practice at home relaxation therapy. These products include body and cosmetic services, aroma therapy products, reflexology, perfumes, and candles. The achievement of a healthy balance of mind, spirit, and body is Healthy Place’s focus.
Business, Products, and Customers: ...view middle of the document...

The vision of Healthy Place is to provide the best products, tools, and techniques available in an attempt to satisfy the customer’s needs and wants in a comfortable, relaxing, and discrete atmosphere. The future vision the author has for the company is a vision that employees will be proud. This will be achieved by the company supporting and giving back to the community. By doing all the above Healthy Place will eventually become a company that is embodied with values and principles.
“Values are standards which we strive to achieve. Values are practical habits that enable us as individuals to live, be successful and achieve happiness”[pic] (Pearce & Robinson, 2009, p45). One can think of values as the standards that companies set and strive to achieve. Healthy Place values will help the company to achieve what is stated in the mission and vision statement. Just like the mission statement describes the type of products and services it does it in a way that will have a direct emphasis on the company’s values in the strategic planning process.
Guiding Principles: Culture, Social Responsibility, and Ethics
Healthy Place will have a value-orientated culture that will place direct emphasis on the many different cultures of its potential customers, incorporating the cultural experiences and needs into the store. The stores will have a multi-cultural feel and style, offering customers a wide range of aromatherapies and candles that embrace and represent the different cultures in society. For instance, the company will offer a wide range of scents and spices that are widely used in India to relieve stress and promote a healthy balance. Healthy Place will also place their values of integrity and honesty above everything else when dealing with their customers. Healthy Place must at all times remain socially responsible while fulfilling customers’ needs. Part of being socially responsible is continuing to contribute to society in a way that will continue to sustain it. Healthy Place must ensure that they are at all times socially and environmentally responsible. One way that Healthy Place can demonstrate that they are a socially responsible company is to treat customer, employees, and investors fairly and honestly at all times. Healthy Place will implement and initiate programs to assist the community based upon society’s needs. By providing society with programs that give back Healthy Place will create a unique partnership with the community which will demonstrate an expression of the company’s values and respect for others.
Organization Strategic Direction
Strategic direction can be defined as the plans made or the actions taken by the company in an attempt to assist the company to fulfill its intended mission, purpose and vision. When a company defines its vision, goals, beliefs, values and mission it gives the company a direction to move and grow. This direction will allow everyone including the employees and owner to know what...

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