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Strategic Management Essay

650 words - 3 pages

Strategic management

Why strategy?

Important simultaneous changes
• Terra trends (e.g. aging populations, climate change)
• Economic trends (e.g. debt crisis, unemployment)
• Technology trends (e.g. nanotechnology, 3D printing, cyber physical systems)
• Meta trends (e.g. religions, multiple modernities)
Informed customers
• More transparency, more information
Smart competitors
• Innovation, efficiency and surprises
Aggressive new global players
• China, Hedge Funds
Increasingly scarce resources
• Commodity supercycles
Volatile capital markets
• Return of the State
Impatient investors
• CEO tenure 4-6 years!
Black swans

Why should we be concerned about strategy? ...view middle of the document...

e. In the long run it would destroy itself
Sustainability

Components, broadly defined
• Ecological sustainability (resources, pollution, climate)
• Sustainable development (trade offs of economic and human development with above)
• Sustainable governance (governance, transparency, regulations)
• Trust and social responsibility

Clausewitz (1780-1831) :
• Philosopher of war: exploring the opportunity space
Moltke (1800-1891) :
• Pragmatist: strategy as the art of the possible
Sun Tzu: (approx. 545-470 BC)
• Master of indirect strategy: outsmarting – avoiding confrontation

Moltke, unlike Clausewitz,
• Rejected a "theory" (a thinking structure) of strategy
• Left no "system" of his own behind
• During war no longer subordinated military strategy to politics
à Instead emphasized the art of the possible under constantly changing conditions ...
• New weapons technology (guns with rifled barrels, firearms, etc. ) made frontal attack extremely dangerous –turned to encirclement and flanking
• With tactical encirclement by large armies during a battle no longer possible, armies advanced separately by railroad and concentrated their forces only on the battlefield. It is important to plan the beginning well; everything else can be decided during the course of the campaign
• In this highly extended and deeply structured system, a direct...

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