This website uses cookies to ensure you have the best experience. Learn more

Strategic Management Essay

5802 words - 24 pages

Strategic Management
Analysis of the strategy of the

Strategic Management – Analysis of the Strategy of the Apple, Inc.
15 June 2012
List of contents
List of contents …..…..…………………….………………………………….….………… 2
List of figures …………….…….……………………………….…………........................ 3
1. Executive Summary ……………………………………..….…………….….…………. 4
2. Historical development ………………….……..………………..…..……..………...… 4
3. Environmental analysis …………………………………………………..…………...... 8
3.1 Company description ………………………………………………..…………….. 8
3.2 The SWOT Analysis of Apple …….………………………………..…………….. 10
3.3 The most influential competitors ……………………...…………..……………... 12
3.4 PEST Analysis …...…………………………………………………….…..……… ...view middle of the document...

.……… 16
Figure 12: Profit shares of eight mobile phone vendors …………………..………..... 17
Figure 13: Mobile Phones OS market share part 1 …….....…………………....…….. 18
Figure 14: Eco-Apple Trend – Total footprint 2011 .………………………............…. 19
Figure 15: Organigram of Apple – Board of Directors ..……………………….……… 21
Figure 16: Organigram of Apple – Executive Managers ..…………………....………. 21
Figure 17: Key Executives of operating segments ……………….…...…….......…… 22
Figure 18: Industry movement ………..………………...…...….…..………....……….. 22
Figure 19: The PEST analysis ……………………………………...…………...……… 23
Figure 20: Code of Conduct …………………………………………………………...… 23
Figure 21: some products of Apple, Inc. ……………………….…………………….... 24
Figure 22: Q2 2012 Unaudited Summary Data ……………….…..……..……………. 25
-3-

Strategic Management – Analysis of the Strategy of the Apple, Inc.
15 June 2012
1. Executive Summary
The Subject of the following elaboration is the analysis of the strategy of the
Apple, Inc., formerly Apple Computer. It begins with the emergence and development of
Apple and his initial public offering (IPO), followed by proceedings of inter-nationalization.
Focused on segments worldwide and United States the macro-environmental analysis
consist a SWOT analysis and a PEST analysis. Afterwards Porter’s Five is presented,
followed by a product portfolio overview and trading result of the financial year 2011. In
addition the Corporate Identity and the Corporate Social Responsibility will exemplify
objectives of Apple’s strategic formulation. Finally the strategic analysis will be completed
with a conclusion.
2. Historical development
“He was the only person I met who knew more about electronics than me.”
Steve Jobs, explaining his initial fascination with Wozniak.
“Steve didn’t know very much about electronics.”
Steve Wozniak
On April 1, 1976, Apple Computer was created by founders Steve Jobs (1955-2011) and
Steve Wozniak. Incorporated on January 3, 1977, in Cupertino, California, it was the
dominantly manufacturer in personal computers for more than two decades.
Pre-foundation 1969-1984
The “two Steves” had withdrawn from Reed College and UC Berkley. In 1975 the only
microcomputer CPUs (centralized processing units) generally available were out of
Wozniak’s price range. So he watched, and learned, and designed computers on paper,
waiting for the day he could afford a CPU. Later Wozniak met his old friend Jobs, who was
interested in the commercial potential of the small hobby machines. Jobs took a purchase
order with COD (cash on delivery) payment terms and ordered the components they needed
to assemble the Apple I, from a national electronic parts distributor. By delivering on time,
Jobs had a tidy profit left over for the next order and had found a way to finance his soon-tobe multimillion-dollar company without giving away one share of stock or ownership. Further
designing the Apple I machine was fairly simple. Using far fewer parts than...

Other Papers Like Strategic Management

Strategic Management Essay

810 words - 4 pages , increasing operating profits and passenger numbers, as well as growing the number of aircraft and available seats, are just some of the key focus areas for Fiji Airways within this plan. Stefan Pichler, Managing Director and CEO of Fiji Airways, says that this was the first time that a strategic plan for the airline was developed bottom up from the management and with input from its customers, people and stakeholders. “This is our plan, we

Strategic Management Essay

1204 words - 5 pages account item size and weight, shipment sizes, security, loading, unloading, connections and also error management. Like for example, a company that specialize in transportation of minerals from Africa to the United States must bring the product by boat and use trucks and trains to get them to various manufacturers (Kimmons, 2015). Firms are able to do this by making external and internal analysis, identifying strategic opportunities and threats that

Strategic Management

4781 words - 20 pages RGU: Semester 1-3 (2011/2012) Group timetable - ABS(PG) International Tourism & Hospitality Management (Wk 2, wk starting 03/10/2011) 09:00 10:00 10:00 11:00 11:00 12:00 12:00 13:00 13:00 14:00 14:00 15:00 15:00 16:00 16:00 17:00 17:00 18:00 18:00 19:00 19:00 20:00 20:00 21:00 Mo 03 Tuesday 04/10/2011 Lecture, 12:00-15:00, 04/10/2011 Strategic Management in Tourism & Hospitality - BSM552 Martin, Andrew H409 (FOHSC) ABS(PG) ITHM Tutorial

Strategic Management - 408 words

408 words - 2 pages JESSLYNE (090503322) STRATEGIC MANAGEMENT ASSIGNMENT NOKIA CASE STUDY JESSLYNE (090503322) STRATEGIC MANAGEMENT ASSIGNMENT NOKIA CASE STUDY SUMMARY Nokia, once a world leader in wireless telecommunications, has lost nearly 39% of its market share to its competitors and in some instances to no name companies. In 80s and 90s Nokia expanded through the acquisition of many other companies with various technologies. Due to this rapid

Strategic Management - 5392 words

5392 words - 22 pages 1. [BUMGT 3702 STRATEGIC MANAGEMENT] September 24, 2012Nestlé Company 41.0 IntroductionThe most important thing for most of business company is an understanding theirsuccessful performance among the other competitors in market place.For some parties, likeshareholders, it is essential for company to make a profit and gain above-average returns. Inthis assignment, I will discuss furthermore about Nestlé’s external environment in all aspectssuch as

Strategic Management - 3608 words

3608 words - 15 pages LONDON CHURCHILL COLLEGE AABPS Level 6 Diploma in Business Management Studies Title: Unit 3: Principles in Strategic Management Assessor: Submitted By (Student Name): Student ID: Number of words: 2955 Table of Contents Part 01 2 Introduction 2 I) Strategy Setting Process 2 II) Elements affecting the plan 4 iii) Future Directions 6 Part 02 7 2.1) Strategy Implementation 7 2.2) Plan for the Stakeholders. 8

Strategic Management - 1978 words

1978 words - 8 pages . Strengths, Weakness, Opportunities and Threats (SWOT) analysis is discussed to determine how External and Internal factors affect the decisions being made by management. Finally and attempt is made to provide alternatives and a strategy to further the success Apple currently enjoys. So kick back play your favorite song on iTunes, check your stocks on your iPad and make sure to put your iPhone on silent before we start. Apple Computers Strategic

Strategic Management - 2375 words

2375 words - 10 pages EXCUTIVE SUMMARY Marks and Spencer Group plc (M&S) is one of the famous British retailers in the world and the largest clothing retailer in the UK. Unfortunately, M&S did not change their strategic to adapt to a continuously changing economy, so that it suffered from strategic drift. From 2000, Luc Vandevelde and his management team attempt to turn the business around, with M&S’ unique resource and competence. This report

Strategic Management - 2611 words

2611 words - 11 pages , can be outsourced. As for pricing and segmentation, Costa Management needs to determine the strategic positioning of the brand. It is not a cost-leader. Either it needs to be an innovator with differentiated product/service or a focused brand in niche market. Management know-how is derived from the fact that Costa Coffee operates 75% of the stores in UK and the remaining is franchised. This has given the opportunity to gain operational

Strategic Management - 942 words

942 words - 4 pages consider all options; implement decisions rapidly 14. Become a learning organization through relentless self examination and continuous improvement THREE ASPECTS OF STRATEGY FORMULATION The following three aspects or levels of strategy formulation, each with a different focus, need to be dealt with in the formulation phase of strategic management. The three sets of recommendations must be internally consistent and fit together in a

Strategic Management - 5821 words

5821 words - 24 pages How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management ------------------------------------------------- Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political

Related Essays

Strategic Management Essay 1308 Words

1308 words - 6 pages | TABLE OF CONTENTS | | | |Page No. | | |STRATEGIC MANAGEMENT-DEFINITION……………….… |2

Strategic Management Essay 275 Words

275 words - 2 pages Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in external environments.[1] It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and

Strategic Management Essay 1727 Words

1727 words - 7 pages Question 1 Introduction Louw and Venter (2010:20) explain that strategic management is concerned with the overall effectiveness and choice of direction in a dynamic, complex and ambiguous environment. The success of an organisation is mainly determined by the effectiveness and efficiency of its management. In the words of Peter Drucker, efficiency is concerned with ‘doing things right’, while effectiveness is concerned with ‘doing the right

Strategic Management Essay 681 Words

681 words - 3 pages strategic leader’s work demands decision trade-offs, often among attractive alternatives. - it is important for all strategic leaders & especially the CEO and other members of the top management team to conduct thorough analyses of conditions facing the firm, be brutally and consistently honest, and work jointly to select and implement the correct strategies. 7. Strategic leaders predict the potential outcomes of their strategic decisions