This website uses cookies to ensure you have the best experience. Learn more

Strategic Management Essay

4804 words - 20 pages

A brief analysis of the marketing aspects of The Daily Prothom Alo

Prepared for:
Syed Munir Khasru
Professor
Managerial Communication (C-501)

Prepared by:
Group# 4| MBA-49D
Mark Anupom Mollick
Roll: 26
Aslam Hossain
Roll: 27
Sadnima Amir
Roll: 28

Institute of Business Administration
University of Dhaka
June 15, 2013

|

June 15, 2013

Syed Munir Khasru
Professor
Institute of Business Administration
University of Dhaka

Subject: Letter of transmittal

Dear Sir,

Here is our report on “A brief analysis of the marketing aspects of The Daily Prothom Alo” which you approved as our report topic.

It contains the overall marketing aspects of the daily ...view middle of the document...

7 Target Market | 12 |
2.8 Prospective Market Growth | 13 |
3.0 Conclusion | 15 |
4.0 Recommendation | 16 |
Bibliography | 17 |
Appendix | 18-24 |

Acknowledgement

At first, we would like to show profound gratitude to our honorable faculty Syed Munir Khasru, Professor, Institute of Business Administration, University of Dhaka for giving us the opportunity to make a report on The Daily Prothom Alo. Without the proper knowledge of business communication, it would be difficult for us to accomplish the goal of making a complete report. Again we thank our faculty to make the communication process easier for us in every aspect.
We would also be pleased to thank the cooperative staffs of Prothom Alo for extending their supportive hands toward us. A special thanks to Mr. Lorens Shamol Mollick, HR Manger, who eminently contributed to the invaluable information we needed so far. We thank him from the bottom of our heart.
Lastly, we want to acknowledge the contribution of the respondents of the survey. Respondents helped us to evaluate some necessary information related to the report.

Executive Summary

The topic of the attributed report is “A brief analysis of marketing aspects of The Daily Prothom Alo.” Accordingly, we took the initiative to analyze this newspaper’s different marketing aspects and other congruent attributes. At first, we proceed with a brief introduction of the product, competitors, market share, pricing strategy, target market, advertisement and promotional programs, and expected growth. We accumulated pertinent information from distinguished and reliable sources which availed us to evaluate the aforementioned newspaper in those particular marketing issues. Prothom Alo has retention of a substantial position in media sector for a long period and is well perceived as an influential market leader. Every year, the sale as well as the demand for advertisements in the daily is increasing considerably. Currently it holds a major portion of the market pie. Other competing newspapers are struggling hard to increase their share in the market because of the strong brand preference for Prothom Alo. Rival newspapers are initializing new ideas and items but still are not getting a head to head competing position with Prothom Alo for its uniqueness in disparate policies.
As marketing people are well aware, now the most important things about marketing are promotion as well as advertisement. Advertisement alone cannot ensure a product’s commendable sale anymore. Other relevant promotional program and worthy social activities heightens the brand image as well as the sale of a product. Prothom Alo has a fairly good reputation in the field of social activities; actually this is what makes it different from all other concurrent newspaper. It has made a good brand image by actively participating in social issues such as aiding acid-victims, helping poor student by giving scholarships, raising voice against eve-teasing and...

Other Papers Like Strategic Management

Strategic Management Essay

810 words - 4 pages , increasing operating profits and passenger numbers, as well as growing the number of aircraft and available seats, are just some of the key focus areas for Fiji Airways within this plan. Stefan Pichler, Managing Director and CEO of Fiji Airways, says that this was the first time that a strategic plan for the airline was developed bottom up from the management and with input from its customers, people and stakeholders. “This is our plan, we

Strategic Management Essay

1204 words - 5 pages account item size and weight, shipment sizes, security, loading, unloading, connections and also error management. Like for example, a company that specialize in transportation of minerals from Africa to the United States must bring the product by boat and use trucks and trains to get them to various manufacturers (Kimmons, 2015). Firms are able to do this by making external and internal analysis, identifying strategic opportunities and threats that

Strategic Management

4781 words - 20 pages RGU: Semester 1-3 (2011/2012) Group timetable - ABS(PG) International Tourism & Hospitality Management (Wk 2, wk starting 03/10/2011) 09:00 10:00 10:00 11:00 11:00 12:00 12:00 13:00 13:00 14:00 14:00 15:00 15:00 16:00 16:00 17:00 17:00 18:00 18:00 19:00 19:00 20:00 20:00 21:00 Mo 03 Tuesday 04/10/2011 Lecture, 12:00-15:00, 04/10/2011 Strategic Management in Tourism & Hospitality - BSM552 Martin, Andrew H409 (FOHSC) ABS(PG) ITHM Tutorial

Strategic Management - 408 words

408 words - 2 pages JESSLYNE (090503322) STRATEGIC MANAGEMENT ASSIGNMENT NOKIA CASE STUDY JESSLYNE (090503322) STRATEGIC MANAGEMENT ASSIGNMENT NOKIA CASE STUDY SUMMARY Nokia, once a world leader in wireless telecommunications, has lost nearly 39% of its market share to its competitors and in some instances to no name companies. In 80s and 90s Nokia expanded through the acquisition of many other companies with various technologies. Due to this rapid

Strategic Management - 5392 words

5392 words - 22 pages 1. [BUMGT 3702 STRATEGIC MANAGEMENT] September 24, 2012Nestlé Company 41.0 IntroductionThe most important thing for most of business company is an understanding theirsuccessful performance among the other competitors in market place.For some parties, likeshareholders, it is essential for company to make a profit and gain above-average returns. Inthis assignment, I will discuss furthermore about Nestlé’s external environment in all aspectssuch as

Strategic Management - 3608 words

3608 words - 15 pages LONDON CHURCHILL COLLEGE AABPS Level 6 Diploma in Business Management Studies Title: Unit 3: Principles in Strategic Management Assessor: Submitted By (Student Name): Student ID: Number of words: 2955 Table of Contents Part 01 2 Introduction 2 I) Strategy Setting Process 2 II) Elements affecting the plan 4 iii) Future Directions 6 Part 02 7 2.1) Strategy Implementation 7 2.2) Plan for the Stakeholders. 8

Strategic Management - 1978 words

1978 words - 8 pages . Strengths, Weakness, Opportunities and Threats (SWOT) analysis is discussed to determine how External and Internal factors affect the decisions being made by management. Finally and attempt is made to provide alternatives and a strategy to further the success Apple currently enjoys. So kick back play your favorite song on iTunes, check your stocks on your iPad and make sure to put your iPhone on silent before we start. Apple Computers Strategic

Strategic Management - 2375 words

2375 words - 10 pages EXCUTIVE SUMMARY Marks and Spencer Group plc (M&S) is one of the famous British retailers in the world and the largest clothing retailer in the UK. Unfortunately, M&S did not change their strategic to adapt to a continuously changing economy, so that it suffered from strategic drift. From 2000, Luc Vandevelde and his management team attempt to turn the business around, with M&S’ unique resource and competence. This report

Strategic Management - 5802 words

5802 words - 24 pages Strategic Management Analysis of the strategy of the Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis

Strategic Management - 2611 words

2611 words - 11 pages , can be outsourced. As for pricing and segmentation, Costa Management needs to determine the strategic positioning of the brand. It is not a cost-leader. Either it needs to be an innovator with differentiated product/service or a focused brand in niche market. Management know-how is derived from the fact that Costa Coffee operates 75% of the stores in UK and the remaining is franchised. This has given the opportunity to gain operational

Strategic Management - 942 words

942 words - 4 pages consider all options; implement decisions rapidly 14. Become a learning organization through relentless self examination and continuous improvement THREE ASPECTS OF STRATEGY FORMULATION The following three aspects or levels of strategy formulation, each with a different focus, need to be dealt with in the formulation phase of strategic management. The three sets of recommendations must be internally consistent and fit together in a

Related Essays

Strategic Management Essay 1308 Words

1308 words - 6 pages | TABLE OF CONTENTS | | | |Page No. | | |STRATEGIC MANAGEMENT-DEFINITION……………….… |2

Strategic Management Essay 275 Words

275 words - 2 pages Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in external environments.[1] It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and

Strategic Management Essay 1727 Words

1727 words - 7 pages Question 1 Introduction Louw and Venter (2010:20) explain that strategic management is concerned with the overall effectiveness and choice of direction in a dynamic, complex and ambiguous environment. The success of an organisation is mainly determined by the effectiveness and efficiency of its management. In the words of Peter Drucker, efficiency is concerned with ‘doing things right’, while effectiveness is concerned with ‘doing the right

Strategic Management Essay 681 Words

681 words - 3 pages strategic leader’s work demands decision trade-offs, often among attractive alternatives. - it is important for all strategic leaders & especially the CEO and other members of the top management team to conduct thorough analyses of conditions facing the firm, be brutally and consistently honest, and work jointly to select and implement the correct strategies. 7. Strategic leaders predict the potential outcomes of their strategic decisions