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Strategic Management Essay

2127 words - 9 pages

Introduction:
Australia ranked fifth amongst the world’s leading financial systems and capital markets in the 2010 World Economic Forum Financial Development report. Australia has a strong, profitable, sophisticated and well regulated banking sector which is welcoming of new entrants and increasingly engaged in regional and global markets. The financial sector is the largest contributor to Australia’s national output, around 11 per cent of Australian output or A$135 billion of real gross value added in 2010.
There are 56 banks operating in Australia (12 domestic banks, 9 foreign subsidiary banks and 35 foreign branch banks) with total resident assets of A$2.4 trillion as 30 September 2010. ...view middle of the document...

Under the Bendigo and Adelaide Bank umbrella, the various parts of our business operate under four distinct brands. Bendigo Bank is represented in all states and territories with almost 900 outlets, including more than 190 company-owned branches, 275 locally-owned Community Bank branches, 90 agencies and 1900 ATMs. Bendigo Bank continues its tradition of adding value for customers through quality personal service and a philosophy of giving back to those communities in which we operate. Bendigo and Adelaide Bank has assets under management of more than $52.1 billion and market capitalization of around $3.3 billion.

Objectives of the Study:
1. Define organizational resources, organizational capabilities and core competencies, give an example of each from Bendigo Bank.
2. Use the resource based model to identify some strengths of the value chain frameworks of Bendigo bank.
3. Do a SWOT analysis of Bendigo Bank.

Q.1 Define organizational resources, organizational capabilities and core competencies, give an example of each from Bendigo Bank.
Organizational Resource:
Resources are inputs into a firm's production process, such as capital, equipment, the skills of individual employees, patents, finance, and talented managers. Resources are either tangible or intangible in nature. With increasing effectiveness, the set of resources available to the firm tends to become larger.
Types of Resources
Tangible resources:
* Financial resources
* Physical resources
* Technological resources
* Organizational resources
Intangible resources:
* Human resources
* Innovation resources
* Reputation resources

Bendigo Bank Example:
Skilled human resources, who comes from the locality where the bank branch operates. As a financial institution, Bendigo bank emphasizes on its intangible resources such as skilled human resource, human creativity ad intelligence, emotional factors of its employees, employee-customer relationship, customer and worker loyalty and commitment etc. its tangible resources come from the capital invested by its local shareholders and deposits made by local customers. Other resources are land and office premises, ATM booths etc.

Organizational Capability:
A capability is the capacity for a set of resources to integratively perform a stretch task or an activity. Through continued use, capabilities become stronger and more difficult for competitors to understand and imitate. As a source of competitive advantage, a capability "should be neither so simple that it is highly imitable, nor so complex that it defies internal steering and control.

Bendigo Bank Example:
Experienced group of employees, local set of management who has clear idea about the surrounding environment, economy, culture, people etc.
Set of local employees who have good relationship with the customers, skilled in face to face customer communication and services, good retail banking system. Expertise in traditional...

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