1.0 ASSIGNMENT : CASE STUDY : 40 MARKS ( 10% ) Due week 6
Fiji Airways announces details of five year Strategic Masterplan
By Online Editor 12:00 pm GMT+12, 10/01/2014, Fiji
Fijiâ€™s national airline, Fiji Airways, has today announced key details from its five year strategic plan which had been approved by the airlineâ€™ s Board mid-December 2013.
Expanding the airlineâ€™s route network through key airline partnerships, increasing operating profits and passenger numbers, as well as growing the number of aircraft and available seats, are just some of the key focus areas for Fiji Airways within this plan.
Stefan Pichler, Managing Director and CEO of Fiji Airways, says ...view middle of the document...
â€œIt is our aim is to be a world class boutique airline and we must match that with an ambitious but solid financial growth plan which expands on current successes and takes our airline to a new level.â€
â€œWe need to be sustainably profitable and have a healthy cash flow to pay off our debts and fund new aircraft.
Pichler says becoming financially stable and re-investing in the companyâ€™s fleet is imperative for Fiji Airwaysâ€™ future, but key of the future plans is also to build and maintain a strong and loyal workforce.
â€œAs Fijiâ€™s National Airline we have a responsibility to provide job and career opportunities for Fijians. Our already announced staff profit share programme forms an integral part of all our financial planning as well,â€ says Pichler.
â€œWe have plans to increase our total staff numbers by 28.5% and will invest in a trainee programme and training so we can qualify local people in roles across the company. Part of our vision for 2017 is to be the employer of choice for Fijians.â€
The airline has already announced three schedule changes resulting from the plan - new direct Sydney-Suva and Apia-Suva services to open up the East Coast to holiday makers and business travellers alike; and an amendment to some Auckland â€“ Nadi departure times to improve ferry and flight connections with the Outer Islands.
â€œIn terms of our network expansion plans, we will not be taking a â€˜trial and errorâ€™ approach. We are focused on the deliberate selection of new routes together...