Identify a business which is isaturated/crowded and you also want to enter into that business,what would be the strategies adopted by your business to differentiate istelf in the saturated market?
I would like to open a television news channel as in the upcomming time I can see the high demand of news channels but a reliable one.
Television is an important form of communication and has been for many years. Television brings important historical events, both positive and negative, directly into our homes. People don’t just read about current events, they experience them in real time. Knowing about the current events is something every person wants to do after they wake ...view middle of the document...
STRATEGIES ADOPTED BY A NEWS CHANNEL TO DIFFERENTIATE ITSELF IN A CLUTTERED MARKET:
• The television news market is already crowded, with other news channels occupying the top positions. Analysts felt that entering a crowded market would be a disadvantage for my news channel.
• According to officials though, it is a major advantage, as they are able to observe what the competitors did and what their weaknesses are, and use this knowledge to their advantage.news channel is also having the advantage of being part of a media group whose core competence is news gathering and reporting. there are channels, which ran the channel, has extensive experience in production of news and current affairs programs as it used to produce them for other channels, whereas other channels had established themselves as entertainment channels and then moved on to news. Market research showed that there is scope for a 24-hour news channel.
• This news channel will be a 24-hour news television channel.it will loosely translates as "Till Today" or "Up to the Minute". This channel will refine the refine the concept of news by providing live telecast and public will be directly involve in all cases and the channel will not only sell BAD news but also GOOD news and promotes the good things happening arround.