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Strategic Analysis Of Pearl Continental Pakistan

4212 words - 17 pages

Strategic Analysis of Pearl Continental Pakistan

Summary: A strategic business analysis of Pearl Continental Hotel, located in Pakistan. Explores history, weaknesses, strengths and future prospects.
Our vision
We are committed to dynamic growth and service excellence built upon our heritage of traditional hospitality. We strive to consistently meet and surpass guests, employees and others stakeholders expectations. We feel pride in making efforts to position Pakistan in the forefront of the international arena.
Our Core Values - G.R.I.T
Growth & Development
Recognition & Reward
Recognition and Reward
Achievement orientation
...view middle of the document...

Pakistan Services Ltd. is one of the companies of Hashoo Group that owns five hotels and was incorporated in 1958 and is quoted on the Karachi Stock Exchange.
The first hotel pearl continental (PC) was built in 1964 in Karachi. In 1967-68 PC Lahore and Rawalpindi came in to existence respectively and in 1975 another PC hotel emerged in Peshawar. In 1985 Hashoo Group took over this company through privatization and changed the name from Inter Continental to Pearl Continental (PC). In 1990 PC Bhurban came into operation, in 1995 the expansion of Lahore was in operation.
Pearl Continental Hotel is the largest and Pakistan's only five star chain
The board of directors felt that future expansion of the holding company PSL should not be focused on the hotel industry but also be related with tour operations, rent-a-car services and travel agencies. Accordingly a travel agency, Trans Air Travel, based in Karachi had recently been acquired.
Hotel Information
Ideally situated in the five star district of Pakistan's commercial capital, and a 20 minutes drive from Quaid-e-Azam International Airport.
The 290 guest rooms comprising of 18 Executive suites, four super deluxe suites and 30 Executive Rooms are all designed to provide the utmost in comfort. All rooms are equipped with satellite television, in-house movies and modern amenities. In fact, every facet and facility required by the discerning travelers is catered to.
The room division offers the ultimate in luxurious living with 24 hours in - house movies, satellite music and 30 channel satellite television networks.
Room Service operates round the clock caring for all the travelers' needs. Fulfilling the smallest of requests to urgent needs, the room service assures in-house guests of the best quality of assistance.
Personal facsimile machines are available in all suites and executive club's rooms ensuring complete privacy and confidentiality. Business Centre & Secretarial Services are also available throughout the day and up to midnight.
Restaurants & Lounges
We pride ourselves on the quality, presentation and health benefits of our carefully designed menus. Whether you decide to taste our fine cuisine in the hotel or satisfy your taste buds in our Chandni Roof Top restaurant, our master chefs always select only the freshest of foods and ingredients.
MARCO POLO: Lobby level, overlooking the swimming pool, offers a wide range of cuisine from around the world. It is open for breakfast, lunch and dinner (ala-carte).
TAI-PAN: Lobby level, featuring exotic Chinese cuisine. Offers authentic Chinese schezuan and Cantonese style of cooking. The chefs have been specially flown in from mainland China. It is open for lunch (buffet) Sunday to Thursday and dinner (ala-carte) every night.
BISTRO: Lobby level. Provides round the clock service of snacks and beverages in the most popular chic and affordable restaurant in Karachi.
GRAPEVINE: A Sunken coffee shop in the lobby, serving...

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