Strategic Essay

2618 words - 11 pages

SQUASH OKOY A Business Plan Submitted to the Faculty of the Department of Management Cavite State University Imus City, Cavite In partial fulfillment of the requirements for the course Product Management MKTG 55 CARIÑO, ROGER CARLO MINALDO, MELDY MAE MONES, LEA ROMERO, JASMIN SANTOS, DHERRICK KRISTOFFER VILLAJUAN, MERYL October 15, 2015 ACKNOWLEDGEMENT “Let each of you look not only to his own interests, but also to the interests of others” The interests of others ought to be our interests too. Certainly we look out for ourselves but how can we turn a blind eye when others have needs. There is a certain genius in generosity because God gives back what we let pass through our hands but if we ...view middle of the document...

Through the excessive heating and cooling processes, which are required in order to give processed foods extended shelf lives, vital nutrients are greatly diminished. Blanching vegetables before they are packaged causes water-soluble vitamins like vitamin B to fall out. Milling grains for breads causes the husk to falloff, which storesmost of the valuable nutrients. Some of these processed foods are nuggets, tocino, hotdog, burger, fries, longganisa, ham, bacon and many more. These have been part of the family’s everyday meal because it was mostly favored by kids from breakfast, lunch and even up to dinner. Some of the many additives included in processed foods are thought to have the ability to compromise the body's structure and function and are suggested to be related to the development of skin, pulmonary and psycho-behavioral conditions. Butylated hydroxytoluene (BHT) and butylated hydroxyanisole (BHA) are currently being investigated for their potential to damage genetic material and therefore promote cancer. Sulfites have been found to aggravate asthma (hypertext) in certain children and adults. Artificial colorings have been noted to cause hypersensitivity reactions in sensitive persons promoting conditions such as ADHD (attention-deficit-hyperactivity disorder), asthma and skin conditions such as urticaria and atopic dermatitis. Therefore, avoiding foods that contain these and other chemical additives may greatly contribute to health. It is harmful especially when taken regularly. Mommy’s Big Appetite as a new built business make Squash Okoy as a starting product which aims to substitute processed foods in the taste of every Filipino. Squash is a vegetable which is an excellent source of vitamin B functions such as energy production and making red blood cells. The shoots and flowers contain calcium, phosphorus and iron. The fruit contains calcium and vitamin A which is important for growth and development, for the maintenance of the immune system and good vision. Shrimp are a unique source of the antioxidant and anti-inflammatory nutrient called astaxanthin. is used for treating Alzheimer's disease, Parkinson's disease, “brainattack” (stroke), high cholesterol, and an eye condition called age-related macular degeneration (AMD) and it is also used for preventing cancer. The company makes Okoy available for sale in affordable amounts that persuade everyone to choose this product because what it only aims is a healthy Filipinos. II. NAME OF THE PRODUCT Squash Okoy is surely new in the market. Maybe some are doing it in their houses as a meal but it is the first Okoy that will be available in the market. It is made up of the combination of shrimp and squash as the main ingredients; eggs, flour, salt and pepper as the minor component. It will sell frozen by pack distributed in different markets in Imus and Bacoor City Cavite. Mommy’s Big Appetites’ specialization is food and we come up with this name becausewe want to inform and persuade...

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