2.The external analysis of China
2.1 A brief introduction of Chinese market
2.1.1 The total market .China is one of the largest consumer markets in the world. At the end of 2013, China has a GDP of $9.24 trillion , increase7.7% over the end of 2012.
During the first decade of the new millennium, China’s textile and clothing industry has been undergoing dramatic changes, and so has the market.
With a population of 1.3 billion and rapid economic growth, China is now the biggest producer and exporter of textiles and clothing, also, it is a potential buyer and importer, backed by a fast-growing market.
With the reform and opening-up, and the relaxing police of entry regulations into ...view middle of the document...
The PRC has been playing an increasing role in calling for free trade areas and security pacts amongst its Asia-Pacific neighbors.
Because the large geographic scale of the country and the imbalanced developing race, urban residents in big cities such as Beijing, Shanghai, Shenzhen, Nanjing and so on, as well as coastline cities such as Qingdao, Dalian, enjoy higher average disposable income than other inland cities. In addition, there is also a big gap in living standards between urban and rural population.
2.2.2Economic Factors .The economy of the People's Republic of China is the second largest in the world, after the United States with a nominal GDP of US9.24trillion (2013) when measured in exchange-rate terms. China's per capita income also has a dramatic growth, but this rapid growth has been accompanied by rising income inequalities.
China is the largest trading nation in the world and the largest exporter and second largest importer of goods. Chinese government has always tried to attract foreign investment to China, thus it has set a series of preferential policies to stimulate goods and service export as well as capital import.
Right now, there are five normal divisions of tax level 17%, 13%, 11%, 8%, 5% and corresponding tax rebate degrees. However, Chinese government supports export of particular goods and services, with a decreased tax rate of either 6% or 4%.
2.2.3 Sociocultural Factors. With a population of over 1.3 billion, the PRC is very concerned about its population growth and the problem of food and clothing, with mixed results, to implement a strict family planning policy.
China is always be seen as high context culture country.The emphasis of personal relationship or guanxi is essential since many things could be arranged through strong guanxi, despite reliance on laws and contracts become more and more popular. Thus people spend enormous energy to cultivate the personal relationship in long-term and personal trust is the basis of doing business in China.
2.2.4 Technological Factor. China is also actively developing its software, semiconductor and energy industries. China currently has the most cell phone users in the world with over 700 million users in July 2009. It also has the largest number of Internet and broadband users in the world. China also has made great progress in clothing technology. Beijing Institute of Fashion Technology is a university in Beijing, which focus not only on the study of textile technology and chemical Fiber Technology but also design. This institute is composed of 5 schools (clothing design and engineering school, polymer materials and engineering school, art design school, business school, industry design and information technology school) and 2 departments (foreign language and painting).
2.3 Analysis China ‘s Culture situation based on Hofstede
Culture, originally derived from Latin culture which means “tending or “maintaining”, has multiple and diverse...