This website uses cookies to ensure you have the best experience. Learn more

Strang And Change For Gold Coast Hotel Industry

5070 words - 21 pages

1.0 Introduction

The Gold Coast is located in the southeast corner of Queensland which is 70 kilometers from the capital city of Queensland- Brisbane. As one of the most popular tourism destinations in the world, the Gold Coast has unique natural resources such as 70 kilometers of beaches, hinterland and rain forest as well as world-class tourism facilities such as theme parks and accommodation. More than 11 million people visit the Gold Coast every year (Gold Coast Destination Tourism Strategy 2012 – 2016). Therefore, the accommodation sector plays an important role in the local economy. According to Gold Coast a Destination Management Plan (2005), approximately 5% Gross Regional Products ...view middle of the document...

1 per cent between 2012 and 2017. The economic contribution of these tourists has directly created 28,100 jobs and generated 1.9 billion dollars to the local economy (Gold Coast Destination Management Plan April 2005). Within the tourism industry, accommodation is an indispensable sector which highly depends on the performance of tourism. Also, approximately 70 percent revenue of accommodation and restaurant sector are related to tourism (Gold Coast Destination Management Plan April 2005). During the period of 2009, 3.16 million room nights were sold on the Cold Coast and it anticipated that 4.10 million room nights will be sold in 2017 (MidWood Queensland Investment Report 2009).

In terms of the price range of this sector, it varies from $100 to $2,300 a room per night, depending on the fluctuation of demand. According to the Gold Coast’s Destination Tourism Strategy 2012 – 2016 (2012), the major customer groups include domestic and international corporate and conference groups, social fun seekers from Melbourne and Sydney, as well as wealthy international tourists mainly from Asian countries, such as China and Japan. Also, the five-star accommodation on the Gold Coast provides a variety of products and services which incorporate accommodation, food and beverage, business and conference facilities and entertainment.

3.0 Task Environment Analysis
3.1 Power of potential entrants/ entry barriers
In order to determine the force of potential entrants in the Gold Coast 5-star hotel industry, it is important to identify a range of existing entry barriers. These barriers involve factors which discourage new competitors from entering the industry, such as product differentiation, exclusive contracts, high capital requirement, saturated distribution channels, restrictive government regulations (Harrison as cited in Yang & Fu, 2007). The capital investment is the most critical barrier as entrants have to spend large amounts of money to enter the industry. For example, Hilton Surfer Paradise spent 700 million dollars in total (Saurine, 2011). Additionally, it is difficult for firms with no experience in this industry to invest in hotels. Gold Coast 5-star hotels, such as Hilton, create entry barriers through patented or proprietary know-how, restricted distribution channels or difficulty in band switching (Kim & Oh, 2004). Also, some 5-star hotels have tried to make it harder for newcomers to enter by aggressively promoting their own brands, creating product differentiation and develop customer loyalty (Yang & Fu, 2007). It is obvious that some 5-star hotels at Gold Coast have established their competitive advantages by considering uniqueness and differentiation, which makes barriers higher for new entrants. For example, Domain Resort, as one of Australian's newest luxurious hotel brands, appointed a famous designer, Linda Gregoriou, to create a "unique style" for its property (Ryan, 2006). Due to the existence of a range of high entry barriers in the...

Other Papers Like Strang and Change for Gold Coast Hotel Industry

"Shiloh" and the Search for Change

1679 words - 7 pages “Shiloh” and the Search for Change On first reading, the short story “Shiloh” by Bobbie Ann Mason, seems like a simple story of a Kentucky couple whose marriage is about to break up. Initially the reader may not be sure these characters are much worth caring about. After further consideration it becomes obvious that the story is packed with deeper meaning that can be discovered by closely examining the details. Living in a changing

Global and Chinese Flame Retardant for Polyurethane Industry, 2009-2019

682 words - 3 pages Market Research Report on Global and Chinese Flame Retardant for Polyurethane Industry,2009-2019 No. Pages : 150 Published on: Dec 2014 Report Description  Market Overview According to Prof Research Reports Published on Market Research Report: Global and  Chinese Flame Retardant for Polyurethane Industry, 2009‐2019 Trend, Share, Size,  Growth Development and Forecast Global and ChineseÂ

Climate Change and Need for Disaster Risk Reduction

1254 words - 6 pages most burning. Again, the way we are losing our nature sustaining components such as rivers, trees, biodiversity and so forth, we are heading towards a more dangerous age to be faced by the upcoming generations. We are responsible, but not the most prepared for the climatic change, even though we are one of the most vulnerable countries of the world. Being a poor country, we have little role to play in the international politics and that is why we

Global and Chinese Chloramben Industry With Big Implications For Manufacturing and Marketing Analysis 2009-2019

649 words - 3 pages and Chinese Chloramben Industry, 2009-2019 Market Research Report' is a professional and in-depth study on the current state of the global Chloramben industry with a focus on the Chinese market. The report provides key statistics on the market status of the Chloramben manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly, the report provides a basic overview of

Key Vendors List For Global and Chinese Cintriamide Industry Market Research Report 2009-2019

664 words - 3 pages and Chinese Cintriamide Industry, 2009-2019 Market Research Report' is a professional and in-depth study on the current state of the global Cintriamide industry with a focus on the Chinese market. The report provides key statistics on the market status of the Cintriamide manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly, the report provides a basic overview

Vendors List For Global and Chinese Terpineol Electric Industry Market Research Report 2009-2019

696 words - 3 pages -2019. Global and Chinese Terpineol Electric Industry, 2009-2019 Market Research Report' is a professional and in-depth study on the current state of the global Terpineol Electric industry with a focus on the Chinese market. The report provides key statistics on the market status of the Terpineol Electric manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly

Analysis On Snowblower Industry For Global and China Market 2010-2020

615 words - 3 pages Chinese Snowblower Industry, 2010-2020 Market Research Report is a professional and in-depth study on the current state of the global Snowblower Industry with a focus on the Chinese market. The report provides key statistics on the market status of the Mixing Station manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. In this part, the report presents the company

Business Report for Sky City Entertainment Group Limited and Tourism Industry

2341 words - 10 pages Business report for Sky City Entertainment Group Limited and tourism industry. Contents Introduction 3 Discussion of findings 3 Industry background 3 Investigation of Financial information 5 Accounting elements 5 Ratios analysis 6 Profitability and Efficiency Ratios 6 Financial Stability Ratios 7 Financial Structure Ratios 7 Investment Ratios 8 Share Market Data 8 Brokers Recommendation 8 Share performance 9

Global and Chinese Aletamine Industry is Taking Shape With Big Implications For Product Design, Manufacturing And Marketing 2009-2019

642 words - 3 pages ' is a professional and in-depth study on the current state of the global Aletamine industry with a focus on the Chinese market. The report provides key statistics on the market status of the Aletamine manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly, the report provides a basic overview of the industry including its definition, applications and manufacturing

Implications For Global and Chinese Rotary Cutting Drill Rig Industry, Product Design And Marketing Analysis 2010-2020

736 words - 3 pages Report 2009-2019. Global and Chinese Rotary Cutting Drill Rig Industry, 2010-2020 Market Research Report is a professional and in-depth study on the current state of the global Rotary Cutting Drill Rig Industry with a focus on the Chinese market. The report provides key statistics on the market status of the Mixing Station manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the

Global and Chinese Propylene Glycol Mono Methyl Ether Industry by Product, Application And Services Analysis For 2010-2020

769 words - 4 pages , Trends and Forecast Report 2009-2019. Global and Chinese Propylene Glycol Mono Methyl Ether Industry, 2010-2020 Market Research Report is a professional and in-depth study on the current state of the global Propylene Glycol Mono Methyl Ether Industry with a focus on the Chinese market. The report provides key statistics on the market status of the Mixing Station manufacturers and is a valuable source of guidance and direction for

Related Essays

Leadership And Employee Turnover In Hotel Industry

3270 words - 14 pages LEADERSHIP AND EMPLOYEE TURNOVER IN HOTEL INDUSTRY Submitted By: Mahesh A dissertation submitted in partial fulfillment of the requirements for the degree of B.A (Hons) Date Abstract With the highest employee turnover rate, the hospitality industry need to encourage employees to voice their opinions, ideas, and any of their other concerns for improving performance and reducing employee turnover. The purpose of this study is to

Analysis Of Hotel And Tourism Industry

4651 words - 19 pages Investment Summary An Analysis of Hotel and Tourism Industry Tajamouat for Touristic Projects vs. Zara Investment Holding (ZARA)  Prepared By: Rasha Alazzeh Khaled Al-Shareef Marwa Jarkas Kamal Odeh May Hirzallah Nedal Khouri Valuation results   | Tajamouat for

Innovation, Adapt To Change And Productivity Interrelationship In Telecommunications Industry

1313 words - 6 pages | Innovation, Adapt to change and Productivity interrelationship in Telecommunications Industry. | Article Summary | for Economic Analysis(ECO740) | | | Prepared for: ASSOC. PROF. DR. AZIZ SULAIMAN Introduction The Telecommunications industry is currently undergoing changes due to globalization and new technological developments. Links between technologies within the technological system will change over time

Managing Change And Political Risk: The Russian Aviation Industry

1280 words - 6 pages aircraft industry has been targeted as a “national treasure” industry of focused investment and restoration. In global terms, the Soviet Union was indeed an aerospace superpower. Its engineering ability, productive organization and domestic national market had achieved a vertically integrated and complex product line covering all facets of aircraft markets – light aviation, cargo, military, rotary wing and passenger. Only the United States as a