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Str 581 Research Proposal Essay

532 words - 3 pages

Week 2 – Research Proposal
Ed Rutkowski
STR/581
October 15, 2012
Richard Bowman

* Validating the Organizational Vision, Mission, and Values Statements
* Validation of the organization’s vision, mission statement, and values statements is an ongoing process. At a minimum, annual reviews should be accomplished to ensure the accurately reflect the direction laid out in our company’s current strategic plan. Our mission statement should provide a general description of our fundamental reason for being and the functional role that our organization plays in our competitive environment (Mintzberg, Lampel, Quinn, & Goshal, 2003). All will be reviewed to certify that they accurately reflect our current status, competencies, and future direction as well. A focus group representing a cross section of employees will be convened to review these statements, with final approval for changes coming from ...view middle of the document...


A considerable amount of collected works on techniques for and approaches to conducting an external analysis has evolved over the last several years. Therefore, I will examine how competition in this environment is likely to evolve and what implications that evolution may have for present and future threats and opportunities I am likely to face. To accomplish this, I will gather all of the competitive intelligence about the most important external factors, to include economic, social, cultural, demographic, environmental, political, governmental, legal, regulatory, and technological.
My external environmental analysis will include a review of industry and competitors’ data, websites, and printed literature, to include:
* Financial statements and documentation
* Visions, mission, and values statements
* Claimed successes and best practices
* Technological advancements
* Industry news and advancements
* Emerging and fading trends
Internal Environmental Analysis
Whereas external analysis focuses on the environmental threats and opportunities facing a firm, an internal analysis will assist my company in identifying our organizational strengths and weaknesses (Pearce & Robinson, 2011). Additionally, I will better understand which of resources and capabilities are likely to be sources of advantage and which are less likely to be sources of advantages. Finally, I’ll use the internal analysis to identify that may require improvement and change.
I will use the following to conduct an internal analysis:
* Financial statements and documentation
* Visions, mission, and values statements – to ensure they accurately reflect current our current direction
* Current capabilities and product offerings, for possible areas of competitive advantage
* Core competencies
* Resources - people and technology

References
Mintzberg, H., Lampel, J., Quinn, J. B., & Goshal, S. (2003). The strategy process: Concepts, contexts, cases (4th ed.). Upper Saddle River: Prentice Hall.
Pearce, J. A., & Robinson, R. B. (2011). Strategic management. Formulation, implementation, and control (12th ed.). Upper Saddle River: Prentice Hall.

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