Str 581 Research Proposal Essay

945 words - 4 pages



Research Proposal for Guakia’s Catering Final Strategic Plan
Student Name
STR 581 Strategic Planning & Implementation
University of Phoenix
Date
Faculty Name
Research Proposal for the Final Strategic Plan
Guakia’s Catering is a company of young entrepreneurs who are committed with the future of Puerto Rico. The company was founded on March 7, 2013 by Eva M. Sanchez and Tomas Nieves Fontan in Vega Alta, Puerto Rico. Guakia opened for business with the traditional concept of catering service. After a year, they realize that they need to diversify the catering services into a new concept. Although they have focused mainly on the quality and the taste of their dishes, ...view middle of the document...

Vision
“A vision statement is one that explains the position in which a company wishes to be in within the company’s future” (Pearce & Robinson, 2013). This kind of statement involves thinking strategically on a long-term level while establishing its intentions. For most companies, the vision involves growth or sustainment in regard to overall size, capacity, and input/output.
The vision of Guakia Catering is to capitalize on its capacity to be profitable by offering the variety, quality, and prices on its food products in order to continue its growth and become a leader in Puerto Rico within the industry and highly recognized by the people in which its serves.
Values
Guakia centers all of its values on the benefit of its internal and external customers. Guakia prides themselves in its reliability, quality, commitment, and honesty while offering the best products while utilizing the finest ingredients. Guakia’s quality, customer service, cleanliness cannot be matched. Guakia maintains the highest degree of healthiness within its products in order to best serve all of its customers and the general public. Guakia believes in giving back to the communities in which it serves in order to enhance the world we live in. It is important to validate the vision through the leadership team’s actions. Management must construe support of the vision and mission. Good work should also be appreciated publicly and must be rewarded to those who have done something worthwhile.
External & Internal Environmental Analysis
When conducting an environmental scan, it is most beneficial for Guakia to utilize both internal and external environmental scans. To effectively conduct a complete environmental scan, it is most appropriate for Guakia to utilize a SWOT analysis. “A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture” (Pearce & Robinson, 2013). If Guakia ultimately wants grow...

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