Stirling Sports Essay

743 words - 3 pages

Stirling Sports opened their first Store on Dominion Road in Auckland in 1964. The first Stirling Sports franchises were awarded in 1983 after Stirling Sports had invested almost 20 years in developing the best sports retail stores in New Zealand. Stirling Sports Dunedin’s mission statements asserts, ‘The Dunedin community speaks positively about their Stirling Sport experience’. Their logo is ‘We love our sport’, an apt summary of the passion held by management and staff for their products, service and the specialist knowledge they provide.

Stirling Sports is the one of the New Zealand leading retailers of sporting goods. Stirling Sports has a huge range of sports clothing and mens and ...view middle of the document...

In-store specials, glossy flyers, and newspaper and radio advertising are all useful means of marketing their products to all of their customer segments. The March/April period is the second-largest cash-flow period with the beginning of winter sports, such as rugby, soccer, netball, volleyball and basketball, traditionally boosting sales. September/October is also a peak period, with the focus particularly on fitness and getting ‘back into shape’ after the ravages of winter lifestyle choices. Sports such as cricket, tennis and softball also begin which may require the purchase of new equipment, uniforms and speciality footwear. Many sports are now played all year round, which is beneficial in maintaining an acceptable level of monthly sales in addition to seasonal cash-flow peaks.
Retrieved from http://stirlingsports.co.nz

Rebel Sport is a well known brand name throughout New Zealand and Australia.
Until 2006, Rebel had no big-box sports competitor, prompting the use of the well-known slogan "No one's got more sports gear". However, Lane Walker Rudkin, owners of sports franchise Stirling Sports, have announced plans to launch several large format stores across the country, beginning with a store in Christchurch, which opened in mid-2006. This followed the collapse of a deal between Briscoe Group and LWR a year earlier,...

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