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Stevia / Stevia Rebaudiana Market Insights And Key Developments

966 words - 4 pages

Though the original stevia miracle was discovered 1500 years ago in Brazil and Paraguay, the Stevia Rebaudiana Market has been successfully gaining popularity once after 2008 when the product became FDA approved. With Rebaudioside A and Stevioside as the key sweetening agents considered in this market report, the global Stevia Rebaudiana Market is expected to grow at a 8.6% CAGR, whereas, the retail sales stevia-based products is estimated to grow at a CAGR of 6.6% between forecast period 2015 to 2020.

This market is witnessing a boost in demand for both standalone products as well as the part of food type.

Market Driving Factors:

Increasing research and development in this field is ...view middle of the document...

With the latest news on Stevia having the potential to kill Lyme disease pathogen better than antibiotics, the overall Stevia Market is expected to break strong grounds in the observation period.

Stevia is proven to not only act as a natural anti-inflammatory and anti-cancer agent, but also is a great boon to effectively break down sugar and fat contents as discussed.

Stevia is also known for leaving a bitter aftertaste, though this is being addressed by the research communities by developing selected plant varieties through different techniques.

Geographical Market Analysis:

United States and Japan are the leading economies of world with 60% share in global Stevia consumption while China with 80% share is the world leader in production and extraction of Stevia leaves. The rise in global Stevia products crossed 150% mark in the beginning of this decade and is going to expand with recent EU clearings on low-sugar products. Stevia is gradually replacing sweetening agents in Food & Beverage Industry.

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Market Segmentation:

Keeping in mind various deciding factors and aspects, IndustryARC experts have concluded the segmentation of Stevia Rebaudiana Market into 5 broad types with further sub segmentation each (given in detail in this market report).
• By key functioning/sweetening ingredient: Rebaudioside A (Rebiana) and Stevioside.
• By Type of Extracts: Liquid Extracts, Powder Extracts and Stevia Leaves.
• By End User Application: Dairy Foods, Bakery, Bottled & Canned Food, Snacks, Beverages Industry, Confectionary Food, Table Top & Surface Dressing Foods and Others.
• By Geography according to end user applications: North America, South America, Europe, APAC and ROW.
o North America: Canada, Mexico and USA.
o South America: Colombia, Chile, Argentina, Brazil and Paraguay.
o Europe: France, Spain, Ireland, Switzerland and Others.
o APAC: China, India, Korea, Japan, New Zealand, Australia and Others.
o ROW: South...

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