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Steve Jobs Case Stydt Essay

1464 words - 6 pages



Introduction 1
What role Steve played to apple success in the 1970s and early 1980s 1
Steve’s leadership and ...view middle of the document...

It also basted of an on-board ROM (Read Only Memory) that could tell the computer to load the programs from external sources. Market strategies also played a vital role in the success of Apple computer. Steve developed excellent marketing strategies for selling his new products with the help of his friend (a retired CEO from Intel). Innovation is another factor that play very important roll in the success of Apple computer. Although the Apple computer was well received by the market and brought in high revenues, buoyed by this success, Steve and Wozniak developed the Apple II, a general purpose computer. Apple II’s design was similar to that of Apple I – simple and compact. However it had several enhancements over its predecessors. It had the first ever floppy disk drive and eight peripheral device slots that provided connectivity to external devices. To further increase the usefulness of Apple II, Steve invited independent programmers to write applications for the system. In response Apple got the liberty of 16000 software applications that could be run on its system. Marketing strategies to compete its competitors are very excellent that also play... Jobs would have his early beginnings working at Atari as a technician building circuit boards. In 1976, he would start the company Apple Inc. with Steve with funding from a millionaire investor. In 1984, he developed the Macintosh, which was the first small computer with a graphic interface in its time. It had promise to revolutionize the whole PC industry.

Steve’s leadership and management style:
Steve was regarded as a source of motivation and inspiration by his employees. He described the Macintosh development team as 'souls who were well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 1960s.' Steve emphasized constancy of aim and effort. As a result, the Macintosh team pursued their dream through grueling hours of work and against formidable odds. A reporter who interviewed the Macintosh team once said, "The machine's development was traumatic, joyful, grueling, lunatic, rewarding and ultimately the major event in the lives of almost everyone involved. |
Steve was reportedly an enigma to many at his office as well as people in business circles. He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners. He would praise and inspire his employees in many creative and unimaginable ways.
The seduce and abandon technique made people around him desirous of his acceptance and approval that when he suddenly withheld it they put in extra effort at work to win it back. Louise kehoe a financial times reporter who had covered steve for a long time period said “ he does make you love him and then he turns around and slap you in your face” it seemed to be unclear whether this unusual people management style was conscious effort on steve,s part to make people work harder, or led by simple...

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