Table of contentsIntroduction 2Steve Jobs: often called Silicon valley pioneer and the author of unique leadership ideas 3Brand fanaticism and radical customer devotion 4Jobs’ transformational leadership 5Perfectionism, egoism and creating ‘killing products’ 5Trust in success and the chosen strategy 7Summary 7Jobs’ leadership ideas within hospitality industry 8Conclusion 11
Leadership: Steve Jobs
The aim of the work is to consider the leadership style of the Apple's CEO Steve Jobsthrough the analysis of the articles and works connected with his business activity; it is alsonecessary to contemplate on the way his leadership style and ideas can be applied withinhospitality industry.
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Steve Jobs: often called Silicon valley pioneer and the author of unique leadershipideas
In order to understand the leadership style of Steve Jobs and the core ideas and stepswhich led his Apple company to this success through the period while he has been and staysits CEO, it will be appropriate to start the discussion with one of Job's quotations, which mayshed the light on his leadership characteristics and define the direction in which thediscussion will go – 'Innovation distinguishes between the leader and the follower'(Deutschman, 2001) This quotation is the key to the leadership style of Steve Jobs; he hasmade innovations accessible to the customers so that they keep opening their wallets. (ICFAI,2006) However, is it so easy to be a leader and to be noted among the most prominentAmerica's leaders as it may seem at first glance?Somebody may become surprised to know that Jobs has not graduated any college (hestarted his education but never finished it), devoting all his lifetime to new technologies andinnovations in this sphere. Thus, it appears that leadership is the feature which is born, andnot acquired? Probably this right, however, Jobs also proves that being a leader is a complexof various aspects and visions. The fact that he founded his Apple computer in 1976 and bythe year 2005 the company already had around 15,000 employers is the evidence of thesuccessful leadership features which Jobs was able to use in his career making both him andhis company successful.First of all, one of the articles found about Steve Jobs says that he may be supposed to be the central personality within the company, that he has become the icon and cult-like personality, and thus Apple may be seen as 'personality-driven'. (Young, 2005) However, thequestion here is whether it is good or bad, is it really that Jobs is a cult, and how personality-driven companies may become profitable and successful. While Apple had six CEOs throughthe period of 1977-1985, it has become evident that it lacked both marketing and
4technological zeal and the CEO which the company needed had to combine the knowledgeand vision of the future technology and marketing. Thus, one of the peculiarities of Jobs'leadership style is that he sees the core company's activity through the marketing prism. Jobswas able to restructure the company and return it to the normal performance through thedevelopment of new products and making them popular among consumers. 'Apple iscommitted to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software andInternet offerings' (Young, 2005) This is the mission statement which Apple follows at present.
Brand fanaticism and radical customer devotion
Steve Jobs has based the leadership culture of the Apple company on brand fanaticismand radical customer devotion. Though Jobs is highly criticized for his leadership style, buthis achievements...