This website uses cookies to ensure you have the best experience. Learn more

Starting A Business Online Essay

1449 words - 6 pages

Assignment 2: Starting a Business Online, Part 2
Janice Monroe
Notre Dame University

May, 31, 2013


The Jersey Shore Clothing Company has been online a month and we have been offered the opportunity to sell our domain name to a competitor for $1000. It is a tempting offer.
With that being said we are just starting to become established as a web presence, and business has been steady. It is possible our competitor could use a different version of our domain name and redirect traffic that would come to our site to their site. The predicament of our competitor utilizing a similar site does not prevail over the fact that our established clients are already using our ...view middle of the document...

Our Web Designers have added a save cart function so that a customer can come back within 24 hours and the items they have selected for their cart will be saved. We are also adding email reminders for customers that select items to purchase and do not make a purchase within 24 hours, this will decrease shopping cart abandonment numbers, the email reminder will come with a 15% off a $75.00 purchase coupon to entice our customers to fill up their carts and take advantage of a discount. Our shopping cart starts the transaction process for our customer, and we have added some convenient features to the shipping and billing entry. Returning customers can store up to 50 previous recipients on the site and two billing addresses.
We will also be adding Bill Me Later and PayPal to our payment options for further convenience and security for our customers. Customers have requested we put PayPal on the site because they feel it is a more secure method of payment, and are less aggravation than having to input a credit card number and a security code. We hope these superfluities will make the check out and transaction processing smoother for the customer.
Our organization is also looking into adding a live chat option to give the customer a personal shopping experience with one our sales staff. Our site will also have easier to find links in order to find out facts about our company and our store location and contact information. We plan on having something for all types of shoppers, be someone just looking or a destination shopper. (Big Commerce, 2013)
The Jersey Shore Clothing Company will be implementing diverse web marketing strategies to target our potential customers online. The recent increase in the use of social media platforms has provided us the chance to share our brand with our customers and hear what they have to say. We are investing in advertising so we will have a constant presence on the search engines in order to remain fresh in the memories of the online visitors. Social platforms are becoming an indispensable ingredient to increasing our visibility on the web.
After researching SMO capabilities we will be implementing some suggested by Mark Sherman on his SMO Blog. Some Social strategies we will be utilizing from Mark Sherman are:
“1. Creating and maintaining blogs to give the insights of the company’s development and also to clarify the doubts of the customers. The links provided in the blogs helps to connect with the main content of the site.
2. Social tagging and social bookmarking helps in enhancing the traffic towards the site.
3. Make full use of social networking sites to create your own forum on the fan page to interact with the target market. (Sherman, 2012)”
We will be kicking off with a campaign to gain likes on Facebook our goal is 500,000 likes before the end of the summer. We will also be promoting a YouTube video of our store employees wearing our fashions and with the magic of film editing the store...

Other Papers Like Starting a Business Online

Starting a Business: Sole Proprietorship or Partnership

1346 words - 6 pages Starting a Business: Sole Proprietorship or Partnership XXXXXXX X. XXXX ACC/561 November 7, 2011 Verbena Williams Starting a Business: Sole Proprietorship or Partnership Starting a business takes conducting research, knowing the disadvantages and advantages in the designing and establishment of the company, understanding legal obligations the company must possess, and determining how the funding for the company, to name a few. Certain

The Eight Steps To Starting A Successful Small Business

1109 words - 5 pages If you are thinking about starting a small business, now is the time. Personal computers and software that are business quality are far better and cheaper than those of just five years ago. Coupled with the internet, today's computers, and software, the small business is on a more level playing field with larger companies. A local small business owner B. G. Simpson stated that the main key to starting a business is to do it (Simpson, B. G., July

Starting a Business: an Open Door for Anyone

1243 words - 5 pages Starting a Business: An Open Door for Anyone Brenda R. Austin Professor Michael Clark Lithonia Campus Business 100 November 2, 2011 Strayer University Starting a Business: An Open Door for Anyone Question 1: Identify at least three challenges when setting up a business. Explain why they are challenges: Three challenges involved in starting a business are finding an idea or ideas, finance or funding, and finding committed people

Starting A Business On The Internet. A Recommendation In Letter Form

739 words - 3 pages these students move to, they are able to link up and find everything theyneed. They can find links like 'Creative Ideas', a place they can go and retrieve ideas,innovations, inventions, patents and licensing. Once they come up with their own products,they can find free expert advice on how to market their products. There are easilyaccessible links to experts, analysts, consultants and business leaders to guide their wayto starting up their own

Starting a Business

1067 words - 5 pages | | | | 2.2 | | | | 2.3 | | | | 我个人建议是首先中学生和大学生不一样 另外中学生里理工科和文科不一样 大学生里细分就更多了 另外根据服务的内容,分两个级别,一个是粗浅的短期咨询,比如填报志愿,一类是深入的分析,比如现场活动和case,第三类是加上长期跟踪的。 10) INITIAL TARGET MARKET(S) (ITM) Sub-segment 1.1 and 1.2 are initial target markets for the following reasons: a. No competitor in these segments b. High and solid need c. Lower cost of business d. Policy environment – One-child policy and Quality Education policy in

Time Managment

816 words - 4 pages Setting Up an Online Business Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales. For the most part, the steps to starting an online business are the same as starting any business. However, doing business online comes with additional legal and financial considerations, particularly in the areas of privacy, security, copyright and taxation. Rules and regulations for

E Commerce

561 words - 3 pages among organizations and individuals demanding selective information systems under the guarantee of the firm it accepts the form of e-business. Nowadays, the word ‘e’ is hitting momentum. If you’re looking to get into this business, one of the fore most thing you have to have is a virtual private cloud hosting keeping the traffic in mind and respecting customers valuable time. Business to Consumer (B2C) B2C stands for Business to Consumer as

Legal Forms Paper

1275 words - 6 pages Running Head: Legal Forms of Business Paper Legal Forms of Business Paper Yajaira Francisco LAW/531 Business Law Instructor Robert Lewandowski April 8, 2013 Legal Forms of Business Paper Starting a business involves knowledge of the different options for forming an organization. A business owner should research the liability and risks that a business may encounter in the future. Depending on the type of business formation, a

How to Start Online Business

1287 words - 6 pages registration is a simple process. They will also gain from other benefits such as access to microloans and insurance coverage. * To catch these errant online shop bosses, SSM is working together with Malaysian Communications & Multimedia Commission to identify these people. How to Do Online Business in Malaysia To recap, to start an online business in Malaysia, you need to: 1. Register with MMC, if your business activity relates to

Retail Marketing

1158 words - 5 pages Alliance Business Centre’s across the country to reach out and serve all customers better and they continue to expand these facilities in an effort to fully satisfy the needs of their customers. (Reference Alliance bank website) The following report is a marketing plan for ‘Alliance BizSmart Online Banking’, which is one of the services offered specifically to the business market. Objective Few steps are as critical in marketing

Marketing

2145 words - 9 pages from a marketing strategy to sales plan objectives. Greater levels of strategy deal in forecasting the potential revenue increases from the online sales division and creating realistic goals when starting a new division from the existing stores. If the goals are attainable, a successful new online sales operation can be achieved. Practical strategies and tactics can make business objectives real. Gaining market share from established

Related Essays

Owning And Starting A Business Essay

1343 words - 6 pages at one and two in the morning. Still, she got up every day, went to work and did the same thing the next day. These grueling hours can cause many problems in the family, and with her being basically a single mother (got married about three years after starting the business), she always seemed to be stressed out. My cousin Joe (6’3, 350lbs, and obsessed with computer games) never really helped her out around her house so she was always down his

Owning And Starting A Business Essay

1343 words - 6 pages at one and two in the morning. Still, she got up every day, went to work and did the same thing the next day. These grueling hours can cause many problems in the family, and with her being basically a single mother (got married about three years after starting the business), she always seemed to be stressed out. My cousin Joe (6’3, 350lbs, and obsessed with computer games) never really helped her out around her house so she was always down his

Starting A Business In Finland Essay

1591 words - 7 pages | | |Starting a Business in Finland | | | [pic

Starting And Running A Small Business

524 words - 3 pages , but online stores are more than likely to have more of the item you could be looking for and also more sizes. A successful online store can also lead to the start of a new business in-store. Starting an online store can give you the idea of how successful your actual store will be if you were to expand.