Assignment 2: Starting a Business Online, Part 2
Notre Dame University
May, 31, 2013
The Jersey Shore Clothing Company has been online a month and we have been offered the opportunity to sell our domain name to a competitor for $1000. It is a tempting offer.
With that being said we are just starting to become established as a web presence, and business has been steady. It is possible our competitor could use a different version of our domain name and redirect traffic that would come to our site to their site. The predicament of our competitor utilizing a similar site does not prevail over the fact that our established clients are already using our ...view middle of the document...
Our Web Designers have added a save cart function so that a customer can come back within 24 hours and the items they have selected for their cart will be saved. We are also adding email reminders for customers that select items to purchase and do not make a purchase within 24 hours, this will decrease shopping cart abandonment numbers, the email reminder will come with a 15% off a $75.00 purchase coupon to entice our customers to fill up their carts and take advantage of a discount. Our shopping cart starts the transaction process for our customer, and we have added some convenient features to the shipping and billing entry. Returning customers can store up to 50 previous recipients on the site and two billing addresses.
We will also be adding Bill Me Later and PayPal to our payment options for further convenience and security for our customers. Customers have requested we put PayPal on the site because they feel it is a more secure method of payment, and are less aggravation than having to input a credit card number and a security code. We hope these superfluities will make the check out and transaction processing smoother for the customer.
Our organization is also looking into adding a live chat option to give the customer a personal shopping experience with one our sales staff. Our site will also have easier to find links in order to find out facts about our company and our store location and contact information. We plan on having something for all types of shoppers, be someone just looking or a destination shopper. (Big Commerce, 2013)
The Jersey Shore Clothing Company will be implementing diverse web marketing strategies to target our potential customers online. The recent increase in the use of social media platforms has provided us the chance to share our brand with our customers and hear what they have to say. We are investing in advertising so we will have a constant presence on the search engines in order to remain fresh in the memories of the online visitors. Social platforms are becoming an indispensable ingredient to increasing our visibility on the web.
After researching SMO capabilities we will be implementing some suggested by Mark Sherman on his SMO Blog. Some Social strategies we will be utilizing from Mark Sherman are:
“1. Creating and maintaining blogs to give the insights of the company’s development and also to clarify the doubts of the customers. The links provided in the blogs helps to connect with the main content of the site.
2. Social tagging and social bookmarking helps in enhancing the traffic towards the site.
3. Make full use of social networking sites to create your own forum on the fan page to interact with the target market. (Sherman, 2012)”
We will be kicking off with a campaign to gain likes on Facebook our goal is 500,000 likes before the end of the summer. We will also be promoting a YouTube video of our store employees wearing our fashions and with the magic of film editing the store...