This website uses cookies to ensure you have the best experience. Learn more

Starbucks Case Analysis

1194 words - 5 pages

Starbucks Structure Case Study
??? Class Name
??? Instructor Name
August 11, 2012


Introduction
The Starbucks company is a business organization located nation wide that specializes in specialty coffee drinks along with a menu of select food products with an in facility dining area and a drive through. This paper will create a job description and job specification for a Starbucks employee to include different job requirements of employees and apply job specification concepts from the textbook to this case. This paper will also suggest a form of departmentalization that Starbucks should use and whether the form should be changed in stores offering food products and lunch with ...view middle of the document...

• Handling of coffee beans and food products.
• Maintaining the cleanliness of the store.
• Maintain the equipment used to produce beverage products and food products.
• Front end, customer sales by handling cash transactions effectively and accurately.
Requirements:
• High school graduate or higher with the ability to conduct simple math to accurately handle cash transactions.
• Ability to read and write at a level sufficient enough to understand the requirements of the job.
• Clean, neat and orderly appearance and a friendly disposition.
• Be able to meet safety and health requirements for food and beverage handling.
• Have the ability to lift and handle product containers that may weigh in excess of xxx lbs.
Starbucks Departmentalization
"Departmentalization is an effective organizational tool…that involves dividing people up into different departments or divisions in which collections of tasks are placed together…" (textbook author's last name, date of publication, pg. 62). Departmentalization will help organizations by allowing the organization to conduct more processes in a more manageable and consistent manner. Supervising, selling, production, and stock management are all specialty areas that have their own specific functional processes required in order to function smoothly. Departmentalization helps to avoid conflicting actions due to complexity in functional areas by assigning tasks to specific departments or work groups.
For an effective departmentalization, Starbucks should divide their work force into two groups based on function: management and the workforce of regular employees. Authority, work material, information management, decision making processes, and ideology should be coordinated and handled by management and all other functional areas can be handled by the rest of the work force. The regular employees can handle sales, stocking, and production. The form should be the same if a Starbucks store offers food products and lunch or just beverages because the processes can be standardized for both.
The Decision to Centralize or Decentralize
"Centralization and decentralization refer to the degree of delegation of decision making, authority, and power within an organization" (textbook author's last name, date of publication, pg. 67). In highly centralized organizations it is more common to find authority at the upper levels, without delegation. Delegation allows lower level management to handle decision-making processes following the guidance of higher management.
Decentralization is an essential part of business solutions by allowing central management to focus on other tasks while leaving operational concerns to the lower levels. Decentralization has the ability to impact, both negatively and positively, the efficiency of an organization. "A number of issues, both theoretical and practical, complicate the view of whether decentralization is a good or unfortunate economic strategy" (Decentralization...

Other Papers Like Starbucks Case Analysis

Starbucks Essay

2568 words - 11 pages competitive advantage. KATHLEEN LEE 6 CASE STUDY: STARBUCKS SWOT Analysis Internal Factor Analysis Summary (IFAS) Internal Strategic forces Strengths S1- Brand Identity S2- Quality S3- Variety S4- Locations S5- Convenience S6- Store Ambiance S7- Ethics 20% 10% 10% 10% 20% 5% 5% 4 3 3 5 4 3 3 .8 .3 .3 .5 .8 .15 .15 Weight Rating Weighted Score Comments S1- the company consistently maintains its brand, even without heavy marketing. S2

Starbucks Essay

793 words - 4 pages found that it was generating an enormous volume of repeat business. Today, the average customer comes into a Starbucks store around twenty times a month. The customers themselves are a fairly well heeled group – their average income is about $80,000. As the company grew, it started to develop a very sophisticated location strategy. Detailed demographic analysis was used to identify the best locations for STARBUCKS STORES. The company expanded

Starbucks

5903 words - 24 pages Starbucks Corporation: An Extensive Analysis By: Muhammad Almuhanna Andre Johnson-Payne Jessica Pope Natalie Schiefer Jordan Sprague Management 429 – Dr. Yu Liu April 16, 2012 Table of Contents Brief Introduction & Key Issues 3-4 External Analysis 4-5 Internal Analysis 5-7 Analysis of Business Level Strategy 7-8 Analysis of Corporate Level Strategy 9-11 Recommendations 11 References 12 Appendix 13 Brief

Starbucks - 3613 words

3613 words - 15 pages STARBUCKS Student ID: 17834560 Subject: 2014-BUS5MMS(BU-2) - MGT AND MKT FOR SVC Submitted to: Dr. Navin Veerapa Submitted by: Ibrahim Gurgaij Date: 11, Sep 2014 Table of Contents ABSTRACT:- 4 I- INTRODUCTION OF THE COMPANY:- 4 Financial performance 5 II-MISSION STATEMENTS:- 5 III-SWOT ANALYSIS:- 6 INTERNAL ANALYSIS:- 7 Strengths 7 Experience:- 8 Brand

Starbucks - 4786 words

4786 words - 20 pages [pic] ASSIGNMENT SUBMISSION FORM Treat this as the first page of your assignment Course Name: Competitive Strategy Assignment Title: Project – Globalization Problems faced by Starbucks – Focus on Europe (Let us not waste paper, please continue writing your assignment from below) Table of Contents Executive Summary 3 Industry structure – Porter five forces analysis 4

Starbucks - 1987 words

1987 words - 8 pages Case abstract Starbucks was founded in Seattle in1971 as roaster and retailer of whole bean and ground coffee, tea and spices in a single store in Seattle’s Pike Place Market. It was named after the first mate in Herman Melville’s Moby Dick. It was incorporated under the law of the State of Washington in Olympia, Washington, on November 4,1985. It went public on June 26,1992 at a price of $17 per share and closed trading that first day at

Starbucks - 2907 words

2907 words - 12 pages . Validate Market Research metrics and methods of sampling, data analysis ii. Service Performance categories iii.Does the data translate in to measurable metrics that can impact sales and profitability? 2. 3. 4. 5. What we Can Learn from Starbucks Focus on the experience. Starbucks is masterful at wrapping its product in a deeplytextured gestalt. The choice of furniture and fixtures, the names of its drinks, the messages on the cups, the

Starbucks - 2943 words

2943 words - 12 pages 1. What was Howard Shultz’s original strategic vision for Starbucks? Is his 2010 vision for Starbucks different from the one he had in the 1980’s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? After evaluation of the case, it can be said that Shultz’s first strategic vision for Starbucks began during his trip to Milan, Italy in 1983. It is during this trip that Shultz

Starbucks - 5113 words

5113 words - 21 pages must strongly relate to the information in the case material Communications (Promotion – SOSTAC) * Give a detailed situation / context analysis (PESTLE, SWOT, Porters) of Starbucks * Set comm’s objectives - Growth (marketshare) strategies for local/international market (target market profile) * Essential to the success of the plan is the comm’s mix (integrated) - with an awareness of the needs of the target audience – the company

Starbucks Case

3425 words - 14 pages and taking the average of them to determine the overall opinion of Starbucks. Both of these are just assumptions as to what could have been wrong with the way Starbucks is measuring its customer satisfaction. Again, these assumptions are based on the evidence available in the case. Let’s now see why the customer satisfaction scores have declined. A very possible explanation to this could be because of the growing customer base. As it is

Starbucks Case

2063 words - 9 pages , but from the data available in the case it appears that Starbucks has a lot of other problems that needs to tackle. They need to re‐evaluate their value proposition, examine how their expansion strategy has led to the deterioration of their brand image and find new ways to satisfy the customer. Exhibit 1 CLV Analysis Items | Unsatisfied Customer | Satisfied Customer | Highly Satisfied Customer | Ideal Customer | Number of Starbucks

Related Essays

Starbucks Case Analysis

2565 words - 11 pages competitive advantage. KATHLEEN LEE 6 CASE STUDY: STARBUCKS SWOT Analysis Internal Factor Analysis Summary (IFAS) Internal Strategic forces Strengths S1- Brand Identity S2- Quality S3- Variety S4- Locations S5- Convenience S6- Store Ambiance S7- Ethics 20% 10% 10% 10% 20% 5% 5% 4 3 3 5 4 3 3 .8 .3 .3 .5 .8 .15 .15 Weight Rating Weighted Score Comments S1- the company consistently maintains its brand, even without heavy marketing. S2

Starbucks Case Analysis

2363 words - 10 pages Starbucks Case Analysis September 13, 2012 Mike Behrns, Jessica Niese, Jennifer Dadlow, Scott Ryan, Ketan Patel Part 1. Annual Value and Customer Lifetime Value The annual value of each type of customer (exhibit 1) has been calculated by multiplying the number of visits to Starbucks per month times twelve (months/year) times the average customer life in years – thus yielding the annual values of unsatisfied customers, satisfied

Starbucks Case Analysis

2326 words - 10 pages stores? Whether or not Starbucks should invest $40 million into labor in their stores has a more complicated answer than a simple yes or no. Starbucks needs to examine how much they are willing to spend to reach their goal of customer intimacy. As stated in the case study, the biggest decision Howard Schultz and Orin Smith have to make is how much they want to impact their bottom line. Going the whole way with the labor is very risky. I would

Starbucks Case Analysis 1400 Words

1400 words - 6 pages * Young Adults with busy lives, coffee break during job | Behavioral | * Students who stay up late to study and do assignments * Provides good atmosphere for the needs and lifestyle of students (24 hour locations, internet) | * Working adults who research or have computer based jobs * Provides good atmosphere for needs of working young adults (internet, and a quiet environment) | C. Issue Analysis 1. Starbucks became