This website uses cookies to ensure you have the best experience. Learn more

Starbucks Essay

1961 words - 8 pages

Starbucks

Introduction and Operations 1

The first Starbucks opened in 1971 as a single store in Seattle’s historic Pike Place Market. It offered some of the world’s finest fresh-roasted whole bean coffees. The name Starbucks was inspired by Herman Melville2 Novel, Moby Dick, and evoked the seafaring tradition of the early coffee traders.
In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) first walked into a Starbucks store. He was impressed by the drink and joined the company a year later. He travelled to Italy in 1983, and became captivated with Italian coffee bars and coffee experience. He planned to bring the Italian coffeehouse tradition back to ...view middle of the document...

3Starbucks ensure all staffs were trained for at least 24 hours before they are ready to serve customers, and were known as Baristas instead of shop assistants. Starbucks ensured consistency of the “Starbucks experience” throughout the cafe through rewards like stock options and higher salary. It aimed to motivate the employees and to increase the morale and shape a loyal employee. Hence, it lowered turnover rates and decreased the costs dramatically. Moreover, satisfied employee will normally provide better customer services. 4

As a leader in this industry, Starbucks introduces new technology features, for instances, it was the first to introduce wireless internet services in the café. It uses supply chain operations to forecast and schedule the primary activities. It ensures JIT (Just-In-Time) is achieved while decreasing costs incurred in storage and transportation of the goods.

Starbucks is dedicated to creating a workplace that values and respects people from diverse backgrounds, and enables its employees to do their best work.  They honour the unique combination of talents, experiences and perspectives of each partner, making Starbucks success possible.
[[[[For example, Starbuck’s employee turnover is said to be less than a third that of the average for the retail food industry. This is attributed to Starbuck’s socially responsible practices (including a full benefits package for part-time employees) and provides economic efficiencies due to lower costs of staff recruitment and training.5

Contribution to the community finds a different guise at Starbucks. All proceeds (and a minimum of $75,000) from the Georgetown Starbucks in Washington, D.C. are donated to The Starbucks Memorial Fund. Established following an armed robbery of the store in 1997 that left three employees dead and shocked Starbucks employees and the wider community, the Fund contributes to violence prevention and victim assistance programs in the D.C. area.

Starbucks in Washington, D.C. are donated to The Starbucks Memorial Fund. Established following an armed robbery of the store in 1997 that left three employees dead and shocked Starbucks employees and the wider community, the Fund contributes to violence prevention and victim assistance programs in the D.C. area.

]]]]

Linking operations and corporate strategy

Starbucks focused on food aswell as coffee, therefore quality of products went down.

The overall strategy is based on purchasing and roasting high quality whole been coffees and selling them with 6

Company strategy may be keeping the prices up artificially since demand is higher than supply.

Strategy may be leverage, credibility, ...

Growing too quickly, they were not able to monitor the supply chain strictly. Supply requires greater coordinations.

Supplier need to be flexible.

How the organisation ensures products/service meets the quality expectations of customers?

Starbucks is considered one of the...

Other Papers Like Starbucks

Starbucks Essay

321 words - 2 pages When considering successful franchises it seems appropriate to look at Starbucks history. Not just a neighborhood coffee shop, Starbucks Coffee Company has become synomous with quality products and service. Whether you are Generation X or part of Generation Y, the working class and the technologically advanced youth has embraced what Starbucks has to offer - even if they have to stand a half an hour in line to get it. But once you are

Starbucks Essay

1162 words - 5 pages Starbucks is a public company. that operates a chain of stores that sells high-quality coffee. Its typical company-owned store has a pleasant, coffee-house atmosphere complete with couches and Wi-Fi and is known for being a place to meet and gather. Starbucks licenses its stores to other business, not to individuals. For example, in the US Starbucks licenses stores to Host International, Inc. an Autogrill group (my employer), is a concessions

Starbucks

1288 words - 6 pages I’m sure that when thinking of Starbucks, many automatically think of strong coffee; Starbucks is more than just coffee. This company offers an appealing atmosphere and friendly helpful staff to assist customers with various services. Not only does Starbucks offer exceptional customer service they also pride themselves in offering an excellent working environment and benefits to their employees. Starbucks’ mission statement states: “Establish

Starbucks - 2462 words

2462 words - 10 pages There are several barriers facing Starbucks as they try to “teach” people to change their consumption habits from tea to coffee. Firstly, tea is one of the common beverages in China. According to the history, China peoples start to drink tea before four thousand years ago. In China, tea has become a unique cultural phenomenon. The Chinese view tea to be both medicinal and beneficial whereas coffee does not have the same value to the Chinese

Starbucks - 1542 words

1542 words - 7 pages Starbucks Coffee Christina Law Principles of Marketing Professor Hartl Over 100 million people in the United States are considered daily coffee drinkers, making the coffee industry a multi-billion dollar industry (Coffee Drinking Statistics). Coffee has become a routine in most college students and working adult’s lives. There are the coffee drinkers that are considered addicts who are not able to function without their morning

Starbucks - 1506 words

1506 words - 7 pages Starbucks Corporation: Case Study in Motivation and Teamwork Because of rapid globalization over recent years, competition around the world becomes more intense, especially for the service industry with similar products. The most critical point for business to achieve success is not only the quality of products they supply, but the atmosphere of cooperating and the amount yielded from teamwork in retail sales. Therefore, it turns out to be

Starbucks - 1506 words

1506 words - 7 pages Starbucks Corporation: Case Study in Motivation and Teamwork Because of rapid globalization over recent years, competition around the world becomes more intense, especially for the service industry with similar products. The most critical point for business to achieve success is not only the quality of products they supply, but the atmosphere of cooperating and the amount yielded from teamwork in retail sales. Therefore, it turns out to be

Starbucks - 1491 words

1491 words - 6 pages Starbucks Corporation: Case Study in Motivation and Teamwork Because of rapid globalization over recent years, competition around the world becomes more intense, especially for the service industry with similar products. The most critical point for business to achieve success is not only the quality of products they supply, but the atmosphere of cooperating and the amount yielded from teamwork in retail sales. Therefore, it turns out to be

Starbucks - 920 words

920 words - 4 pages . Starbucks MKT 111b Marjorie Kaufman Over the last few decades Starbucks has reshaped how we shop for and enjoy coffee. What began as a small shop in Seattle, Washington; has become one of the world’s largest producers of coffee and coffee related products. Starbucks was started by three friends; Gordon Bowker, Jerry Baldwin and Zev Siegl; in Seattle, Washington. Good coffee seemed hard to come by and Bowker was traveling to

Starbucks - 1024 words

1024 words - 5 pages Situation Analysis: Company Starbucks is a leading international coffeehouse that was founded in the year 1971 and acquired by Howard Schultz, the CEO of the company, in 1987. It has shaped the American culture by altering what we pay for coffee, what we eat, where we meet and how people spend their time socially. It rose from a single location in Seattle to a multibillion-dollar enterprise that operated in more than 17,000 retail stores in

Starbucks - 1737 words

1737 words - 7 pages Executive Summary Starbucks is the leading retailer and roaster for brand specialty coffee in the world. It has over 7,500 stores located worldwide. As Starbucks continues to expand, it will encounter all sorts of new product markets, with new and demanding customers for unique and appealing products. Starbucks has begun by introducing an extension of the Frappuccino line targeted to the non-coffee drinker. Enteringthis new market, Starbucks

Related Essays

Starbucks Essay 766 Words

766 words - 4 pages Executive Summary ACC/280 September 20, 2011 Sofoklis Hiotellis Starbucks is the leading seller and roaster of specialty coffee globally. Their goal is to become the leading brand of coffee in its targeted markets by selling the finest quality coffee and associated products and providing customers with a unique Starbucks Experience. The Starbucks mission is to encourage and cultivate the human spirit one person, one cup, and one

Starbucks Essay 1180 Words

1180 words - 5 pages Summary Millions of people all over the world walk into Starbucks every day for their cup of coffee, but it is more than the overpriced coffee that brings people in day after day to the Starbucks stores across the world. Starbucks offers an upbeat environment and friendly and helpful staff to assist customers in any question or problem they might have with the coffee or service. People buy Starbucks for what it represents and the status symbol

Starbucks Essay 880 Words

880 words - 4 pages Case Study: Starbucks and Conservational International Tutorial 104 Yifan Wang 20408850 1. Discuss the rationale for, as well as the benefits and risk of the collaboration between Starbucks and Conservation International (CI) from each party's perspective.  The collaboration between Starbucks and Conservation International is actually win-win strategy. They both would like to develop a partnership to leverage their expertise. The

Starbucks Essay 599 Words

599 words - 3 pages Within the Starbucks organization control mechanisms such as, bureaucratic control, market control and clan control are put to use daily. With any type of control mechanism there are positive and negative aspects to each. Let us look at the positive and negative reactions to control mechanisms within the Starbucks organization starting with bureaucratic control. The use of bureaucratic control for Starbucks is implemented and managed on the