When considering successful franchises it seems appropriate to look at Starbucks history. Not just a neighborhood coffee shop, Starbucks Coffee Company has become synomous with quality products and service. Whether you are Generation X or part of Generation Y, the working class and the technologically advanced youth has embraced what Starbucks has to offer - even if they have to stand a half an hour in line to get it.
But once you are sipping your venti decaf, non-fat, sugar-free vanilla latte with ...view middle of the document...
Like successful franchises (i.e. MacDonalds), Starbucks started with a vison that was followed through to the end. And, just as in other highly success ventures, the leaders that held the Starbuck's vision, have not rested on its laurels. Starbucks Coffee Company is still expanding in interesting and groundbreaking ways even today.
The environmentally conscious Starbucks Corporate Social Responsibilty statement speaks to a new breed of businesses that care about their carbon footprint. With the influence of this forward-thinking company, and its consistently innovative approach to each viral marketing campaign - others companies should start taking notes.
It All Started with a Passion for Fresh Coffee
Starbucks history owes its beginnings to three friends, Jerry, Zev Siegel, and Gordon Bowker. Inspired by a friend, Alfred Peet, who owned Peet’s Coffee and Tea, they wanted to open a store, sell premium coffee beans and specialty equipment in Seattle’s Pike Place Market. In 1976, they opened their very first store at 2000 Western Avenue, bought green coffee beans from Peet’s, and started their coffee roasting business.