This website uses cookies to ensure you have the best experience. Learn more

Starbuck And Apple Prtnership Essay

1009 words - 5 pages

Revenue Model
Chadeesia Dunkley
February 27, 2015
Kamal Dahbur

Starbuck- Apple Partnership
Starbuck is the nation’s largest coffee house with 21,160 stores throughout the world. Starbuck is known for it hot and cold signature beverages along with its pastries and snacks. Starbuck evening locations serve wine, beer and limited appetizers after 4 pm. Along with its unique beverages and pasties, Starbucks also provides free Wi-Fi to its customers. In today’s society, free wireless internet connection is a feature customers seek in choosing locations to eat. Due to the high volume of customers and multiple locations throughout the world, Starbuck serves as an ideal location for a ...view middle of the document...

This effect would increase the revenue from sales. This would also increase the quantity of customers to go to Starbucks.
Depending upon the location of the Starbuck the music is tailored to the target market. For example the music played in a college town in Ohio may be different than the professional inner city of New York. The selective music choice would ensure that customer come into the store and enjoy the music played. This would subconsciously increase the chances of customers staying at Starbucks longer.
Indirect Revenue
Starbucks and iTunes partnership would benefit other companies indirectly. The partnership would increase customer volume which in turn would increase sales at Starbucks. The companies that manufacture the products such as pastries, and sandwich would benefit from the merger. The partnership would increase the volume of Starbucks customer, which would increase the sales of product in the stores. The increased customer would also make Starbucks increase their supply to keep up with the new demand.
Additional Investors
Marketers would benefit from the mergers due to the increased volume of customers. This would allow more exposure of the marketer advertisement. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. This merger can attract future sponsors
The merger can potential spark new contracts with Apple companies. The target market would be companies that has a high volume of people that seek out products. I think fast food chains could benefit from a merger with Apple companies. In today’s society most fast food restaurant have incorporate “free Wi-Fi” into their store. Specifically McDonald currently has more than 11,500 participating restaurants, with free Wi-Fi at, customers can access the Internet using their laptops or PDAs at no charge customers can access the Internet using their laptops...

Other Papers Like Starbuck and Apple Prtnership

Starbucks Essay

2943 words - 12 pages of products and with Tazo Tea in 1999. Diversification is also apparent through the making of such products such as CD’s, to promote the music played throughout their retail stores, accessories, such as their mugs, and coffee machines. It should however be noted that their diversification strategy continues to rely mostly on related products. The only truly unrelated diversification is demonstrated through the production of CD’s and the Apple

Strategy Analysis

5384 words - 22 pages best places to work for by Fortune Magazine.12  Goodwill among consumers due to Social Responsibly Initiatives: Their stores are community friendly, focused on recycling and reducing waste. They build goodwill among communities where they operate.13  Diverse Product Mix: Starbuck portfolio of products given in Appendix 8, that caters to all age groups demographic factors.14  Use of Technology and Mobile Outlets: Starbucks efficiently leverages

Analyse of Starbucks

5384 words - 22 pages and a healthy culture. This effective human capital management translates into great customer services. It was rated 91st in the 100 best places to work for by Fortune Magazine.12  Goodwill among consumers due to Social Responsibly Initiatives: Their stores are community friendly, focused on recycling and reducing waste. They build goodwill among communities where they operate.13  Diverse Product Mix: Starbuck portfolio of products given in

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Related Essays

Moby Dick: A Judgement Of Ahab's Character

906 words - 4 pages with them on their voyage to the west. To make sure that his realization was correct while “huskily demanding how the ship was heading” (495). He called to Starbuck, the first mate on the ship, to confirm. They checked the two compasses on board, which said that they were headed in the opposite direction towards the east. Ahab had declared that “last night’s thunder turned the compasses” (495) and that they needed to be fixed in order to be

Starbucks Business Analysis

1698 words - 7 pages the market. (Starbuck Mobile App Case 5, n.d.). The Future of Starbucks * Mobile Pay via Apple pay- This will make for more loyal customers. * Delivery- In late 2015, Schultz stated that after ordering and paying via app, there would be no need to leave an office or home (Kline, 2015). * New streamlined assortment food and beverages express location in New York (Kline, 2015). References 5 Things You Didn't Know: Starbucks

Marketing Case Studies Essay

5156 words - 21 pages considered themselves beautiful, and so the “Real Beauty” campaign can reach better the target market. Apple 1) Apple derives its success thanks to its strategic position in the innovation diffusion process. It reached its impressive market domination through a combination of shrewd product innovation and clever marketing. It defined a broad access point for its target market. The marketing effort was designed to appeal to Mac fans as well as

Howard Schultz Essay

2467 words - 10 pages partner with, it will be easier to build brand awareness achieve its goals. Starbucks and Barnes and Noble joined forces and the latter allowed the former to set up stores within their shops in some locations. This way, customers buying books can enjoy good reads over coffee. They also partnered with Apple where customers can now download Starbucks’ playlists from iTunes. He knows the importance of knowing employees and customers. Customers and