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Star Bucks Essay

1298 words - 6 pages

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The process of using the company’s resources in the most efficient way possible this resources can include tangible resources such as goods and equipments and financial resources and also labour resource such as employees. Resource management can include ideas such as making sure one has enough resources for the business but not an overburden so that products won’t get used.
The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage ...view middle of the document...

The Coca-Cola Company was created in 1886, in Atlanta, Georgia, by Dr. John S. Pemberton
The strength of coca cola lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola. Human resource department is managed through a decentralized human resource system, which means that not only management can have an input in decision-making but employees can as well. Coca Cola’s decentralized system ties together shared visions of the employees and management. in January 2005 human resource department of Coca-Cola Company around the world decided to improve Coca-Cola overall mission after an honest assessment was made by the company top officials to improve the success, growth and structure of Coca-Cola and to better deal with the task and people of today . Introduction and implementation of the manifesto happened during training sessions
By analysing its Value Chain coke became very effective
A value chain is a model used to disaggregate a firm into its strategically relevant value generating activities, this helped coke to evaluate each activity's contribution to the firm's performance (Terms V 2006). Through the analysis of this coca cola was able to get a clear insight as to how a firm creates their competitive advantage and shareholder value. Coca cola realized early that motivated and committed human resources were the key to the success for their business. Therefore the company took great care in selecting the right kind of people and made an effort to retain them

The value chain of the non-alcoholic beverage industry contains five main activities. These include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. A use of these resources in an efficient manner is very important. The human resource of coca cola made full use of this.
Some of Coca Cola's suppliers include Spherion, IBM, Ogilvy and Mather, IMI Cornelius, and Prudential. These companies provide Coca Cola with materials such as ingredients, packaging and machinery. In order to ensure that these materials are in satisfactory condition, Coca-cola has put certain standards in place which these suppliers must adhere to (The Supplier Guiding Principles). These include: compliance with laws and standards, laws and regulations, freedom of association and collective bargaining, forced and child labour, abuse of labour, discrimination, wages and benefits, work hours and overtime, health and safety, environment, and demonstration of compliance (Coca Cola 2006). This helped coke to maintain a upper hand on their suppliers.
Coca cola invested heavily to train their staff so that they can perform their job more effectively and efficiently. This led to the increase in their production. Regular training to the stuff was the most important key to the success of the...

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