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Stakeholder Management Essay

692 words - 3 pages

How to engage stakeholders

Cadbury Schweppes has open and regular discussions with its stakeholders and uses different ways to communicate with different stakeholder groups:
Shareowners - Cadbury Schweppes has over 60,000 registered shareowners. These include private individuals as well as large institutional investors, such as pension funds and banks. All shareowners are also entitled to attend the Annual General Meeting, at which they have the opportunity to ask questions, discuss the company's performance and vote on certain issues.
Consumers - Consumers can contact the company by various means and Cadbury Schweppes deals with consumer enquiries on a daily basis. It performs market ...view middle of the document...

Employees - Cadbury Schweppes has a tradition of encouraging direct, two-way involvement and communication with employees. Managers hold regular individual and team meetings to inform colleagues about the business and hear their views. The company also conducts surveys to check how its employees feel about working at Cadbury Schweppes. Internal newsletters, a group website and many local websites help employees keep up to date with what is going on.
Society - The company regards itself as a citizen in the countries in which it operates and enters into regular dialogue with organisations such as national governments and international bodies. For example, the World Health Organisation (WHO) to discuss issues that effect the company. These issues can be anything from agricultural policy to education and skills.
Cadbury Schweppes also encourages its employees to get involved in community programmes so they can give something back to society and gain new experiences and broaden their horizons.

Balancing different stakeholder views

The table in section 2 demonstrates that not all stakeholders share the same interests. Cadbury Schweppes listens to its...

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