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Stakeholder Essay

1590 words - 7 pages

Resit Assignment
For all of you who want to improve their results on BRS1, we offer a resit opportunity. To participate in the resit, you have to prepare the framework of a report about a research on corporate social responsiblity (CSR) , for a brand of your own choice.
You as a researcher are being asked to research the company image (of the brand you choose yourself) in terms of CSR.
The Resit assignment consists of 5 parts:
1. Choose a brand
2. Develop the research methodology
a. Formulate the research problem
b. Define the central research objective
c. List the key concepts
d. Design at least 4 research questions
3. Develop the table of contents of this report. The table of ...view middle of the document...

They did a collective investment of $ 1000 to fund the business endeavour . late in the 70’s the NIKE AIR technology was born.

2. Developing the research methodology

Nike has become one of those global companies targeted by a broad range of campaigning journalists as a symbolic representation of the business in the society. The issue are those of human rights and conditions for workers in factories in developing countries. In the face of constant accusations, Nike has developed a considered response, supported by corporate website reporting. It is focusing for its corporate responsibility on improving conditions in contracted factories and aiming for carbon neutrality, and making sports available to young people across the world.

The main research problem: How can Nike develop a focus and it’s practise to the corporate social responsibility by improving the conditions in contracted factories without any criticism within a time period of 3 months?
The central research objective of this report: Finding out the effects and the practises of CSR that influence Nike’s company image

The key concepts:
Corporate Social Responsibility: the corporate citizenship which is defined in the ways Nike’s strategies and operating practices affect its stakeholder, the natural environment and the societies where the business operates. In this definition corporate citizenship encompasses the concept of csr which is involving Nikes explicit and mainly discretionary efforts to improve society in some way, but is also directly linked to the company business model.
Company Image: How Image affects the CSR. How to attract the customer and make him ready to utilize our product and services, and how to build up strong relationships. Effects of the company image/ brand on the customer.

Brand awareness: The extent to which brand or a company image is recognized by potential customers and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising. In the early months or years of a product’s introduction. Customer always associates the brand with the product that they wish to purchase
Brand recall is the ability of the consumer to recollect the brand with reference to the product whereas brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. The awareness is an essential part of brand development which helps the brand to stand out from the other in this monopolistically competitive market.

Sub questions:
What different forms of CSR are available for the sport brands?
How to evaluate the effectiveness of CSR on Nike’s brand with a month?
What are the effect of CSR on the company image within a half year?
How does CSR influence the suppliers, employees and customers that are bounded to Nike?
Defining the problem (Onion...

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