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Sports Business Plannnig Essay

4507 words - 19 pages

Table of Contents
1.0 Executive Summary……………………………………………………………......……2
2.1 Mission…………………………………………………………………….……...3
2.2 Keys to Success……………………………………………………………..….…4
2.3 Objectives…………………………………………………………………….…...4
2.0 Company Profile………………………………………………………………….……..5
3.4 Company Ownership……………………………………………………………..5
3.5 Start-up Summary……………………………………………………………...…5
3.0 Services………………………………………………………………………………......9
4.0 Market Analysis Summary…………………………………………………………….10
5.6 Market Segmentation……………………………………………………….…....10
5.7 Service Business Analysis……………………………………………….………11
5.8 Competition and Buying ...view middle of the document...

The Company

REVA SPORTS is a Sdn Bhd company registered in the state of Selangor for tax purposes. Its founder is Mr Derek Kaka’an.
The company plans to be leveraged through private investment and a limited number of sponsorships. The company expects to begin offering its services in June 2015.
The company's main clients will be athletes and people who are actively doing sports management in community that can offer significant services for their age group and income levels. Since Mr. Derek is within this demographic group and knows and understands this market's needs, she believes that she can appeal to such clients far more than most other competitors.
The Services
REVA SPORTS offers comprehensive sports gear, athlete management and talent representation services to our diverse clients. With Limkokwing University of Creative Technology as our sponsor in the newly finished Bandar Baru area, we will have a premier position as the dominant seller of these services and trainings. In addition we will offer a full range of services to facilitate the purchasing and selling of sports services including the following:
* Training
* League development
* Event management
* Public speaking
* Entertainment
* Fashion
* Sports consulting
The Market

The sports industry has been steadily growing over the past twenty years. The percentage of the population over the age of 30 is at an all-time high of 40% and is growing at an average rate of 4% each year. In certain parts of the country like Kuala Lumpur, which has a high concentration of sports communities, the growth rate is about 9% and accounts for 6.9 trillion dollars each year.

Financial Considerations

Start-up expenses and funding required are modest. They include expenses and the rest in cash needed to support operations until revenues reach an acceptable level. Most of the company's liabilities will come from outside private investors and management investment; however, we have current borrowing from CIMB bank, the principal to be paid off in two years. A long-term loan through Maybank will be paid off in ten years.
The company expects to reach profitability in the first year and does not anticipate any serious cash flow problems. We conservatively believe that during the first three years, average profitability per month per segment will be adequate. We expect that about one sale per month will guarantee a break-even point.
2.1 Mission
T provide solutions for challenges facing spectator sports industry as well as quality representation of athletes, through creative marketing ideas, education and financial planning for clients.
|

2.2 Keys to Success
REVA SPORTS's keys to long-term survivability and profitability are as follows:
* Establish and maintain close contacts with residential sports listing services, and all other service organizations that REVA SPORTS uses, such as Arco athlete management Service Company.
* Keeping...

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