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Sports And The Media(How Media Affect Teenagers And Generally People)

2079 words - 9 pages

Is media coverage positive or negative??Sporting events have brought us great memories and plenty of entertainment throughout our society for years. Superstars, idols, and heroes are founded through this great industry. Sports have developed drastically and it will only continue to grow, however there are many obstacles that seem to be slowing this process down. Is our media causing unnecessary chaos? Are athletes becoming money hungry or are they still playing out of love? These questions and more are going to be answered in this project...Successful sportsmen and sportswomen are able to enjoy more status than the rest of us in today's society. Sports are treated like Celebes; wherever they ...view middle of the document...

The story goes like that: Gordon Bombay, a hotshot lawyer, is haunted by memories of his childhood, when, as the star player in his champion hockey team, he lost the winning goal in a shootout, thereby losing the game, and the approval of his coach. When the court orders him to coach a peewee hockey team, the worst in the league, Gordon is at first very reluctant. However, he eventually gains the respect of the kids and teaches them how to win, gaining a sponsor on the way and giving the team the name of The Ducks. It is a positive movie and like most of the sport orientated movies gives a confident message of teamwork and overcoming the odds. In fact, sport movies like this inspire people to play and excel in sport.Recently athlete's salaries have developed into a very controversial issue. While players are making hundreds of millions of rands/dollars their complaining seems foolish. Salary caps are rules that were developed to keep players and teams restricted from controversial money issues. These rules seem to be disputed every couple of years either by athletes or owners causing a great deal of problem. When sports first began money wasn't the issue at all, and now that the industry has flourished things have changed.The truth is that not all sport stars earn a lot but truthfully those who do earn large amounts deserve it because they put time and effort into their sport. It takes a lot of determination and skill to play professionally. Large amounts of cash come with the territory. Money in sport can also be a reason to motivate players to perform better.As far as athletes perform better, more investors invest money into the top athletes and sport teams. For instance, more advertisements are shown on the TV and more clothes are made with the sport brands on. This affects our economy by a lot, as more money is invested and our economy increases.Commercial EntertainmentThe media are the main sources of capital for sports teams. They dictate when and where games are going to be played and also decide which teams are going to receive the most attention by the audience who are the viewers. By the media providing all that information it makes it easier for the viewers to get to the location. If the media didn't publicize a sports event who would know about it?The media has given the sport exposure to a much larger audience than just the people in attendance at the games. This means people who like to watch the sport but can't afford to go to the games live can watch it in their home or listen or read the results of the game in newspapers or on the Internet which is also an extension of the media.Many television network companies buy contracts to show sports for millions of rand, which they in turn make their money back through companies wanting to advertise on their channel during the games. This cycle exists in all forms of media; newspapers try to cover the best stories in all areas of life while getting their money back in advertisements.To...

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