This website uses cookies to ensure you have the best experience. Learn more

Sport Obermeyer Case Study

1551 words - 7 pages

Founded in 1950 by German-born aeronautical engineer and ski instructor Klaus Obermeyer and now jointly managed with his son Wally, Sport Obermeyer is a leading supplier in the U.S. fashion ski-apparel market. Its products are manufactured by a joint venture in Asia with Obersport, and by independent manufacturers located in the Asia, Europe, the Caribbean, and the United States. With sales of approximately $30 million in 1992, Sport Obermeyer had a commanding 45% share of the children’s market and an 11% share of the adult market.
Nearly all of Sport Obermeyer’s products are newly designed each year to include changes in style, fabric, and color, and until the mid-1980s, the company’s ...view middle of the document...

It was founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle. The company is headquartered in Oregon. Columbia Sportswear also produces footwear, headgear, camping equipment, skiwear, and outerwear accessories. In 2001, it was the largest American seller of ski apparel, making popular and relatively affordable outerwear.
Spyder is a Colorado-based manufacturer of high-end skiing apparel. According to the company's website, it is the world's largest ski specialty brand. David Jacobs, Spyder’s founder and chairman was born in Montreal, Canada, and from 1957 through 1961 was a member of the Canadian National Ski Team. Spyder is the largest ski-specialty brand in the world. In 2004, Apax Partners, a global private equity group, acquired Spyder. Jacobs continues to direct the company as Chairman of the Board. Jake, his eldest son who penned the trademark spiderwebs, serves on Spyder’s board of directors.
Other competitors such as Helly Hansen and The North Face are part of a proliferation of ski apparel companies expanding in the market as snow sports popularity grows in the youth demographic (snowboarding in particular).
Sport Obermeyer relied on an in-house “buying committee” – a group of company managers from a range of functional areas – to make a consensus forecast of the demand for each of the company’s various products. Wally Obermeyer oversees this committee, is of course a dominant voice as a key decision maker. All committee members contribute forecasts of product sales from their respective experience, which are then aggregated by the group. This can lead to both excellent insights in trends, as well as very disparate views on the selling potential of an SKU.
Obermeyer is wrestling with several concerns: how to create more accurate forecasts, how to reduce leadtimes, how to manage when demand data is transmitted to the company and the impact that has on design and ordering fulfillment, and how to reduce manufacturing costs without jeopardizing lengthening the order cycle or losing flexibility. The foremost of these issues is when they receive demand data, as this sets the timeframe and constraints of the current manufacturing cycle, all else being equal. Currently the company receives much of its strong trend and demand data from specific apparel shows (Las Vegas and Europe), and since these are later in the cycle of design and order fulfillment, the strain is placed on Obermeyer and Obersport to not only be correct in identifying trends before confirmation of their popularity, but also the manufacturing side as well react quickly in the case of emergency orders and also produce in as least inefficient and costly way as possible. Sooner receipt of demand data is also important to improving and validating product forecasts.
The second issue for Obermeyer is the actual manufacturing. A decision to base the majority of an order with either the China factory (cheaper) or Hong Kong (faster and better) comes...

Other Papers Like Sport Obermeyer Case Study

Army Crew Essay

832 words - 4 pages bnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm Army Crew Team Case Study by Dwaipayan MitraEDHEC Business SchoolE-55 | Contents Introduction: 2 Answer to Question 1: 2 Answer to Question 2: 3 Answer to Question 3: 3 Answer to Question 4 and Conclusion: 3

Basics and Perspectives of Sports Marketing

3824 words - 16 pages start huge competitions and leagues. Business decisions from sport organisations are almost always critically argued in public, due to the huge worldwide interest. Player transfers between soccer clubs are causing fans to riot, people who are working in the sports environment are considered to be role models and are constantly watched by the public, like in the case of Uli Hoeness, the former president and business chair man of FC Bayern München

Queen’S Sport Staff Motivation

3801 words - 16 pages next set of needs, was found not to be the case in this study. Motivating factors were not ranked the same by all staff, thus in accordance with Herzberg’s theory, factors which can motivate employees and realise satisfaction, may not be the opposite of the factors which can cause dissatisfaction. Management of Queen’s Sport would appear to have a firm understanding of what it is that motivates their staff this is highlighted in

Violence in Sport

3396 words - 14 pages . Question 1 Research the historical perspectives of this issue-include at least one case study where your issue is apparent. Firstly to fully understand this issue we must look at a definition of violence in sport. Violence in sports is defined by M.D.Smith as, "a physical assault or other physically harmful actions by a player that takes place in a sports context and that is intended to cause physical pain or injury to another player (or fan

Afl Players Should Be Role Models

2594 words - 11 pages they give the impression to the public that they know the integrity and values of the player, when this is not the case. According to Michael Kerr, researcher at RMIT, the saturation of sport in the media has led to false sense of knowing particular athletes. However, he goes on to say that, “This is an aspect of the game that cannot be changed; it is up to the players to adjust to this label given to them.” Although AFL players are, according

Case Study Puma

1805 words - 8 pages CASE STUDY : PUMA Sébastien JAUNIN Thomas KEIGNART Année 2013 - 2014 La marque PUMA Fondée en 1924 par les frères Rudolf et Adolf Dassler, la PUMA Schuhfabrik Rudolf Dassler fabrique des chaussures de sport, des vêtements sportifs ainsi que des accessoires. Depuis 2007, la société est détenue par le groupe PPR. En 2012, la marque a été reconnue comme l’une des plus performantes au monde en termes d’écologie, d’éthique et de

Systems Sample Paper

843 words - 4 pages - Case study of translation process in a Norwegian Sport Club' which we are about to discuss in short (Chien, 2008) (Leiter, June 2012) (Mário Sacomano Neto, Oct/Dec, 2013) (Skille, 2011). This particular article is chosen for its unique and one of its kind nature. In this article, change in a Norwegian football club is observed first by considering the organization as a mixture of rational, natural and open system, that is competitive

The National Football Museum And Sporting Heritage

4239 words - 17 pages This paper will discuss the National Football Museum as a case study for sport heritage, now located at the Urbis building in Manchester city centre; originally found in Preston, but moved to Manchester city centre in 2012. The topics related too in this paper, are the types of heritage and identity represented by the museum, since the National Football Museum was founded to preserve, conserve and interpret numerous significant collections of

Ikea Product Life Cycle

1235 words - 5 pages | Nike’s Business Level Strategy | Case Study Assignment #2 | | Andreea Mosailov | 11/11/2011 | | Case study assignment # 2 Nike’s Business Level Strategies, P 142/3 1. What business level Strategies is Nike pursuing? One of the strategies utilized by Nike in the past was the focused strategy; the company concentrated on producing basketball and track shoes but after its sales began to fall, Nike realized

The Subculture of Skateboarding

1709 words - 7 pages a combination of values, norms, artifacts, and lifestyles within a larger culture. Culture as a whole is made up of many different subcultures, each with their own attitudes and special behaviors (Penguin Dictionary of Sociology 2006 p.384). Mainstream sports vary from region to region. Association football is widely considered the world’s most popular sport, but any sport watched on national television by millions of fans is considered the

Reseach Paper

1576 words - 7 pages study on a large French public transportation company, with Professor Michel Anteby, OB. - Spain, for a case study on a Spanish public-private healthcare organization, with Professor Regina Herzlinger, GM. - France, for a case study on a hotel and restaurant reference guide, with Professor Mukti Khaire, EM. - The U.S., for follow up interviews for the case study on a Formula One sport team, with Professors Stefan Thomke and Nikolaos Trichakis

Related Essays

Sport Obermeyer Essay

1341 words - 6 pages Part 1: Executive Summary Sport Obermeyer, Ltd, a fashion skiwear manufacturer is facing some challenges in forecasting demand for next year’s line of fashion. Delayed market information and long lead time are the major reasons that could cause inaccurate forecast, which would make the company suffer from financial consequence such as loss of sale and price cut down. Production allocation between China and Hong Kong with respect to their

Sport Obermyer Essay

1313 words - 6 pages Sport Obermeyer – Case Report Module One, Session Six Supply Chain Inventory Management Darcy Shannon October 27, 2010 Sport Obermeyer – Case Report Executive Summary In order to minimize the degree of stock outs, and markdowns, I have decided for the initial Hong Kong order to produce those products that have the smallest standard deviation when comparing the Buying Committee Forecasts. An attempt will also be made to purchase

Sport Obemeryer Case Report

2298 words - 10 pages Sport Obermeyer Case Report Table of Contents Executive summary 3 Introduction 5 Issues Identification and Root Cause Analysis 8 Alternatives and Options

Sports Marketing Essay

1357 words - 6 pages sport-marketing planning process. Further on we would like to present a study of the present environment in the world of sports marketing and brand building and the most recent events that have taken place in this intriguing sector. A great methodology to achieve this would be to study a specific case and illustrating how all the different factors have come into play while building successful sports branding and marketing campaigns. Sports