Spencer's Analysis

4417 words - 18 pages

A Project report
for
Retail Management in Operation
Submitted to
Prof. A.K.Haldar
In partial fulfilment of the requirements of the course
Post Graduate Program in Business Management
On 5th March 2012
By
Kiran Thakur
(B10010)
Praxis Business School
Kolkata
(2010-2012)

Schedule for the RMIP workshop at Spencer’s Retail, Money Square Mall, Kolkata.

Date | Assignments |
20 February 2012 | Backend/logistics/ IT/ Warehousing |
21 February 2012 | Cash and billing |
22 February 2012 | Categories across store |
23 February 2012 | Categories across store |
24 February 2012 | Understanding Consumer behaviour |

Executive Summary-
The purpose of this ...view middle of the document...

Their brand positioning –Makes Fine Living Affordable – embodies this approach, delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and knowledgeable retail environment.
Part of the Rs 15,500 crore RPG Group, they run about 200 stores (including about 30 large format stores) across 35 cities in India, employing more than 7,000 people. As one of the earliest entrants in the retail space in India, they have been instrumental in introducing Indian consumers to the concept of organized retailing, becoming the country’s first grocery chain back in 1920, and offering the joys of hypermarket shopping in 2001.
A “food first” retailer we offer both fresh and packaged foods as well as groceries. We also have a wide selection of electronics and electrical equipment, home and office essentials, garments and fashion accessories, toys, and personal care.
Spencer’s Retail: The History
Since 1863, Spencer’s has been a part of the Indian retail landscape. At one time, the Spencer’s Empire stretched from Peshawar to Cochin, from Karachi to Chittagong, spanning the length and width of undivided India. Originally owned by a British gentleman –John William Spencer – it acquired Indian ownership in the 1960s, and became part of the RPG Group in 1989.
In 1995, RPG Enterprises, the flagship company of the RPG Group, launched Food World as a joint venture with Hong-Kong based Dairy Farm International. The joint venture, which operated supermarkets under the name “Foodworld” and hypermarkets under the name “Giant”, was terminated in 2006. RPG retained 48 of the 93 stores it owned. These were re-furbished and their launch under the brand name, Spencer’s, kicked off a new phase in both the history of the Spencer’s brand, and the retailing India.
Since inception Spencer’s has been a consumer-centric brand, constantly innovating, pioneering formats, evolving over time but always keeping consumer needs and satisfaction center-stage. Back in 1920 ,they were the first grocery chain in India. In 1980, they became the first supermarket chain, and in 2001, they introduced India to the joys of hypermarket shopping.
Spencer’s Retail: The brand positioning
The brand positioning – Makes Fine Living Affordable – embodies this approach, delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and knowledgeable retail environment.
The following characteristics distinguish the Spencer’s brand and create memorable 360° shopping experiences for consumers:

* Products – offer the widest range of food and lifestyle (fashion, home, entertainment) brands, with a special expertise in food.
* Quality – lay a huge emphasis on all-round quality: in products, stores, service standards, and customer engagement programs and that too since their inception at 1863.
* Heritage – India’s oldest...

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