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Southwest Airlines Case Study

739 words - 3 pages

Southwest Airlines
Calsouthern University

Introduction
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else (Sam Walton, 2015).”
Millions of people fly everyday. Southwest airlines provide low-fare travel among 58 cities in the United States. Although the airline industry suffered greatly in the aftermath of September 11, Southwest was able to continue to hold strong. Southwest airline continues to maintain steady sales as much of the industry was affected by changes in laws/regulations and competition entering the market. In the following report there is a brief introduction to Southwest ...view middle of the document...


Finding things and ideas that will have no actual cost to the company for the service while being able to charge an “extra” for the commodity of the clients will increase the earnings of the company. 2. Cut costs: Disembark from the tarmac and let the costumers walk to the gateway. The company has to think and be creative in the ways they can keep a cheap rate for their flights while making innovations to their planes, paying their employees and keeping costumers happy with their services. 3. Offset losses with higher fares: Charge extra for a highly demanded day or for purchasing the ticket the same day. 4. In flight outsiders advertising: Offer a space of advertising inside of the aircraft to other companies.
The Recommendations
After taking into consideration both the analysis and the alternatives that were presented, it has been decided that the best path the company could take would be to merge both the first and fourth recommendations. The Premium idea and Advertising inside of the aircraft are things that can be completed in little amount of time and making profit out of both things. This will ensure that the LUV that Southwest Airlines shows towards their...

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