Southwest Airlines Essay

729 words - 3 pages

Southwest in Baltimore case questions: 

Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned.

1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines?

Southwest Airlines is a marketing driven company. It views cars and busses as its main competition. They use less congestive airports that provide easy access to metropolitan areas. A focus on hiring ...view middle of the document...

This could result in a possible bottleneck in the case of a schedule error or delayed flights, causing two gates to be filled at the same time. There is a maximum of 16 gates. In the event of having several delayed flights, there will not be enough gates to accommodate all flight traffic.

One problem concerning resource utilization at the Baltimore Station is that its bag sorting area has reached its capacity. This can also result in a bottleneck for the company, as it slows down the entire flight process.
As Southwest is able to turn around a jet in 15 minutes, this proves to be an efficient process. A continuous coordination and communication among all departments should be evaluated.
3 .Why is the operations performance at Baltimore eroding? What issues do you identify that require action?

One reason that Southwest Airlines is eroding is its current turnover. There is a current lack of employee retention, which is affecting the company having fast turnarounds. This is a direct problem that requires attention. The employees are only well-trained in their individual job and do not have a functional understanding of the overall work process. The night shift workers are the...

Other Papers Like Southwest Airlines

Southwest Airlines Essay

1064 words - 5 pages Southwest Airlines Early in his career as CEO, Kelley stuck with the mold that was given to him. When he did make changes, the changes didn’t affect anyone who worked at Southwest. They were still the number one airline and still paid their employees the highest salary out of all the other airline companies. As the company's leader, Kelly said he strives to balance three important areas of focus for the company: low cost, customer service

Southwest Airlines Essay

1074 words - 5 pages Submitted By: Group G2 ------------------------------------------------- SOUTHWEST AIRLINES 2008 ------------------------------------------------- (Case Analysis) Problem Statement: How can Southwest Airlines maintain its low cost leadership in the industry by making the strategy sustainable against the competitors that are emerging strong without compromising on the quality of customer service? External Analysis: Pest Dimensions

Southwest Airlines

1508 words - 7 pages Running head: VALUES AND ETHICS: SOUTHWEST AIRLINES Values and Ethics: Southwest Airlines University of Phoenix Management 521 Abstract Personal values and organizational values are important concerning decisions for any company. Those values and the decision-making style of one team member, based on the Williams Institute Ethics Awareness Inventory Assessment, correlates with the organizational style of Southwest Airlines, as

Southwest Airlines - 1600 words

1600 words - 7 pages 1. Is there anything that you find particularly impressive about Southwest Airlines? There are several things about Southwest Airlines that I find impressive. To begin with from the company’s beginning they have always taken advantage of profit opportunities in the airline industry. By thinking outside the box they saw profit opportunities by flying direct. They have also been able to not charge fees that other airlines do and are still able

Southwest Airlines - 1078 words

1078 words - 5 pages Organizational Behavior and Communication - Southwest Airlines University of Phoenix COM/530 Organizational Behavior and Communication - Southwest Airlines Culture, Values, and Communication Southwest Airlines (SWA) is a company of more than 37,000 employees (Southwest Airlines, 2011). It has been recognized as: #1 and #2 by Fortune magazine’s “100 Best Companies to Work for in America”; the only airline to win the Triple Crown (#1 in

Southwest Airlines - 1328 words

1328 words - 6 pages Southwest Airlines started from a simple concept. “Rollin King, a San Antonio entrepreneur who owned a small commuter air service, marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio, Dallas, and Houston” (Thompson, Strickland and Gamble, 2010, pg C-401). “His business concept for the airline was simple: attract passengers by flying convenient schedules, get

Southwest Airlines - 1353 words

1353 words - 6 pages | 2012 | | Southwest Airlines Megan Wilson | [The Future of Southwest airlines] | Good Evening board members and staff, I am Megan Wilson, the Chief Executive Officer (CEO) of your company, Southwest Airlines. We have gathered here this evening to take a look at the current position of our company, how we are measuring up to our competition, and what I am proposing we do to continue our success within our future. First I will start

Southwest Airlines - 646 words

646 words - 3 pages Southwest Airlines Angela A. Jones Communications for Accountants Com/530 February 3, 2012 Jon Zimmerman Southwest Airlines Organizational Culture An organizations’ culture develops from beliefs and values that are shared by a group or groups of people that influence the behavior of members within that organization. Every organization has a different culture setting that becomes enhanced by the level of

Southwest Airlines - 1424 words

1424 words - 6 pages the cost of their joist business. There after Nucor began construction on the company, own steel mill in Darlington, South Carolina close to an existing joist operation. Soon after, the Nucor became recognized as the Southwest Airlines of steel business and in the year 1985, Nucor become the seventh largest steel company in America with revenue of $758 million, six joist plants, and four state of the art steel mills that used electric arc

History of Southwest Airlines

526 words - 3 pages Since the 1960’s, Southwest Airlines has been intensively competing to provide exceptional customer service and a stable work environment, while offering low airlines fares. On March 15, 1967, Air Southwest Co. was incorporated and in 1971 the airline changed its name to what is known today as Southwest Airlines. Herb Kelleher and Rollin King entered a highly competitive industry in the state of Texas, thus prompting three other airlines to

Southwest Airlines Paper

904 words - 4 pages Southwest Airlines Ednora Bridges BUS 520 Leadership and Organization Behavior May 1, 2013 Dr. Lila Jordan Southwest Airlines Introduction The intention of this paper is to analyze the effects of organizational culture on organizational development and change. To allow one to grasp the concept of organizational culture of Southwest Airlines

Related Essays

Southwest Airlines Essay 1639 Words

1639 words - 7 pages Southwest AirlinesWhat are some of the ways in which Southwest is different than other commercial airlines?Question (1)There were many elements that contributed to Southwest Airlines' success in an industry where Southwest Airlines was successful for more than twenty consecutive years. These elements included, service, operations, cost control, marketing, and the corporate culture. All of these elements combined contributed to the success of

Southwest Airlines Essay 1946 Words

1946 words - 8 pages Southwest Airlines: In a Different World - Team 3 1.) Why has Southwest Airlines been more successful than its competitors? Herb Kelleher and Rollin King established Southwest Airlines in 1967. For the first few years, Southwest Airlines battled illegal lawsuits from larger airlines that did not want Southwest to enter the market. After many years in the courts Southwest Airlines was able to offer flights to customers. Starting a new

Southwest Airlines Essay 2899 Words

2899 words - 12 pages Southwest Airlines Case Study: History and Analysis   | | | |[pic] | |Southwest Airlines Case Study  | |Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the

Southwest Airlines Essay 741 Words

741 words - 3 pages Introduction:Southwest Airlines Corporation was incorporated in Texas in 1971 with only three Boeing 737 aircraft's and gradually expanded to 417 Boeing 737 jets that drive the company to success. Southwest provides services to 60 airports in 31 states throughout the United States competing with airlines such as United, American, Delta and JetBlue. Southwest Airlines prides themselves as the nation's low-fare and high customer satisfaction