Southwest in Baltimore case questions:
Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned.
1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines?
Southwest Airlines is a marketing driven company. It views cars and busses as its main competition. They use less congestive airports that provide easy access to metropolitan areas. A focus on hiring ...view middle of the document...
This could result in a possible bottleneck in the case of a schedule error or delayed flights, causing two gates to be filled at the same time. There is a maximum of 16 gates. In the event of having several delayed flights, there will not be enough gates to accommodate all flight traffic.
One problem concerning resource utilization at the Baltimore Station is that its bag sorting area has reached its capacity. This can also result in a bottleneck for the company, as it slows down the entire flight process.
As Southwest is able to turn around a jet in 15 minutes, this proves to be an efficient process. A continuous coordination and communication among all departments should be evaluated.
3 .Why is the operations performance at Baltimore eroding? What issues do you identify that require action?
One reason that Southwest Airlines is eroding is its current turnover. There is a current lack of employee retention, which is affecting the company having fast turnarounds. This is a direct problem that requires attention. The employees are only well-trained in their individual job and do not have a functional understanding of the overall work process. The night shift workers are the...