Using the companies' investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies;
* Prepare a well–reasoned analysis of the similarities and differences of the two organizations based on the mission statement;
* Organize the paper with headings so the author knows what you are writing about;
* Discuss the quality of each mission statement based on concepts from the course material.
* Assess whether the mission statement clearly defines the organization and drives strategic decisions?
* Provide recommendations to the leadership team for improving the quality of the current mission statement;
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Employees have a stable work environment with equal opportunity for learning and personal through creative and innovation. Southwest has a goal of being a “hometown airline” in every community they serve. They reach out to every community they serve with support and loyalty and embrace each community with their Southwest spirit making these communities better places to live and work. Southwest uses cost effective and environmentally beneficial operating procedures including facilities and equipment taking the planet into consideration. Southwest Airlines’ vision begins with a balance in the business model between Employees and community, and the environment. .” Their vision is “to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost.”
Jet Blue’s mission is to be the leading low fare, low cost passenger airline offering high quality customer service to underserved markets and customers who are looking for the best value in their flight. Jet blue’s philosophy is to give customers the best price value for their ticket, offering a low cost-high value flight. Jet blue believes in hiring well-educated employees that are both highly motivated and well trained to give the passengers the best experience possible. Their vision is to provide the best, most affordable flight experience of any carrier while providing superior service. JetBlue also offers free unlimited snacks and beverages to all passengers. Their entertainment is also top of the line and free, offering 36 channels of DIRECTV. Each passenger also has access to 100 channels of complimentary XM satellite radio. All passengers sit in leather seats to. They have the most legroom in coach of any U.S. airline based on average fleet-wide seat pitch.
JetBlue had a record breaking year financially in 2013 generating revenues over 5 billion. They carried over 30 million customers achieving their mission of “bringing humanity back to air travel.” Over JetBlue’s 14 years of service their mission has evolved to “inspire humanity” by being innovate and nimble, adapting their products and services to meet their customers changing needs. JetBlue’s success showed in their stock price, increasing by nearly 50 percent during 2013.
There are two well-known business models in the airline industry: “Low cost carriers who target price- sensitive travelers and network carriers with global networks.” JetBlue’s target market are both leisure and business customers who have been underserved by these airlines. Examples of underserved customers are travelers who don’t want to be “nickel and dimed” for each pound of baggage they have and by the ultra-low cost business travelers making several trips a year who aren’t rewarded for their loyalty on network carriers. JetBlue’s ability to target specific markets and make loyal customers is vital to their success. Their key values are safety,...