Air Southwest Company started in 1967 and in 1971 they changed their name to Southwest Airline Company (). Southwest is America’s low-cost carrier. Southwest’s vision is “to become the World’s Most Loved, Most Flown, and Most Profitable Airline (). Southwest’s mission is, “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit (). Their values are to be a warrior spirit, have a servant’s heart, have a “fun-LUVing” attitude, and be a passionate team player. A warrior spirit is someone who works hard, desires to be the best, be courageous, display urgency, persevere, and innovate. For the ...view middle of the document...
The stakeholders’ views of the programs Southwest implements are important to Southwest. “The centrality of customer service to the Southwest mission has motivated the company to identify key drivers of customer service and focus its operational efforts on those drivers” (Miles, & Mangold, 2005). Southwest involves its most valued stakeholders in decisions (D’Aurizio, 2008). Southwest holds forums on topics and weigh the consequences for all stakeholders before they take action on a topic. Southwest believes in actively engaging its stakeholders throughout research and planning stages.
As Blanchard discussed, a vital part of an employee friendly workplace means that a company provides employees with “high impact training programs. These need to be aligned with specific, measurable goals that are fully supported and in alignment with organizational objectives” (Blanchard, 2007). In 2008, Southwest opened a flight operations training center. This training center on average trains and processes 250 new pilots per year and pilots who are already employees will gain an additional 1,000 hours of training throughout their career (Southwest Airlines, 1998). They also have training in maintenance and support, customer support and services, flight attendants, pilots, and ground operations (). They offer training not just for what is needed for employees to do their jobs but to also advance in their careers. Southwest has a manager-in-training program for its high-potential leaders who have a long-term interest in leadership and leadership potential with the company. In 2010, Southwest contributed more than $590 million to employee benefits (). Southwest offers their fulltime and part time employees a savings plan, medical, life insurance, dental, among other things ().
Southwest also has a nonprofit organization that helps employees who face catastrophic circumstances…….. They give their employees the opportunity to fly free by standby, discounted flights for them and dependants, guest passes, discounts on hoterls, theme parks, and rental cars ().
Southwest has a unique corporate culture. “Our unique corporate Culture, commitment to giving back, and putting Employees first contributes to our being recognized as a best place to work” (). Southwest believes in the safety of its customers and employees. Southwest follows the Golden Rule, meaning that Southwest believes in treating others the way they would want to be treated. “We believe in Living the Southwest Way, which is to have a Warrior Spirit, a Servant's Heart, and a Fun-LUVing Attitude. Within each of these categories are specific behaviors to help us be a Safe, profitable, and a Fun place to work” (). Southwest has a “Culture Committee, whose sole job is to do whatever it takes to create, enhance and enrich the special spirit and unique culture that has made Southwest Airlines such a wonderful company/family” (D’Aurizio, 2008).
Investor relations…. ….....