Southeast Essay

751 words - 4 pages

NORTH SOUTH UNIVERSITY

Southwest airlines: staying ahead in the pricing game

ASSINGMENT NO: 3

NAME: RIFFAT AL IMAM

ID: 1030234530

COURSE: MKT 202

SECTION: 1

SUBMISSION DATE: 8-3-11

SUBMIT TO: M.A. SADAT SHIMUL

ANS TO QUESTION NO 1

Southwest airline is one of America’s most successful air lines. It started its journey in 1970s.From the very beginning it has paid special attention to its pricing strategy. Southwest’s traditional pricing strategy has been low price strategy.

When southwest airlines started their business, most of the people did not give it much of a chance. Southwest airlines strategy was completely different from other airline companies. They ...view middle of the document...

S airlines combined. From 1972-2002 “money magazine” indicated that southwest was nation’s best performing stock. All these achievements were possible because of its low price pricing strategy.
ANS TO QUESTION NO 3

An airlines industry is more of a fixed cost business rather than variable cost business. All the salaries of the pilots, flight attendants, ground crews, terminal personnel, reservations systems personnel, and corporate employees are all fixed. The costs of the planes, the gates at the airports, terminal fees, etc., are also fixed. The only variable costs are the transaction costs of issuing a ticket (very low with e-tickets), the extra fuel the plane uses because of the extra weight of the passenger and luggage, and any in-flight food or beverages. The true variable cost of flying one additional passenger is very low.

Since the year 2000, various things have changed in the industry that has affected the nature of costs. First, the costs associated with travel agencies are dropping as Internet booking services have replaced that intermediary. While this is a factor that is improving the cost structure for the legacy airlines, it is not helping southwest at all given that they have never worked through travel agents. Second, fuel prices have...

Other Papers Like Southeast

Sea Countries Essay

574 words - 3 pages Southeast Asia Games Market The World’s Fastest Growing Region C A SUAL GAMES SEC TOR REPORT 2015 Why focus on Southeast Asia? Revenues of the Southeast Asia games market will double to $2.2 Bn by 2017 Key reasons why Southeast Asia will be the key battleground for global players in the game space. 1. World’s Fastest Growing Games Region The Big 6 Representing 99% of Region Revenues Vietnam 2. Enormous Underlying Online

What Is Asean? Essay

688 words - 3 pages THE ASSOCIATION OF SOUTHEAST ASIAN NATIONS In 1997, the Association of Southeast Asian Nations (ASEAN) celebrated its thirtieth year of existence. Normally, when a government organization reaches a 30-year point, it is the cause for reflection -- both internally as the group evaluates its original goals and sets plans for the next decades, and externally, when the press and other governments analyze the group's shortcomings. This paper will

Critical Report

1809 words - 8 pages Inside Southeast Asia Internal Political Challenges, Inter-State Conflicts and Regional Security Southeast Asia has been one of the most vibrant regions in recent years. This resilient and dynamic region is one of the major hubs at the heart of Asia and is likely to play a significant role in the rising Asia. It can help shape and evolve the larger regional architecture in the Asia-Pacific region. Inside Southeast Asia, the internal political

Bank Profile

5291 words - 22 pages Profile: Southeast Bank completed 14 years of operations in March 2010. It was established by an Act of Parliament known as the Export-Import Bank of Bangladesh Act 1981 and commenced operations in March 1982. Southeast Bank is wholly owned by the Government of Bangladesh. Southeast Bank was set up for the purpose of financing, facilitating and promoting foreign trade in Bangladesh and also to provide financial assistance to exporters and

Scientific Glass

709 words - 3 pages ) Centralize warehousing in Waltham (option 1) to meet demand in Southeast and Northeast regions using delivery service of Winged Fleet as their rates are cheaper for these two regions (Exhibit 2). 2) Outsource warehousing to GL (option 3) to meet demand in the Central, Southwest and Northwest regions because shipping costs for those regions is cheapest with the GL rates (Exhibit 2). 3) Lower fill rates to the industry-average in order to decrease

Fire Truck Research Report in China

583 words - 3 pages July, 07, 2016, Mumbai, India: Market Reports on China presents the report, on “Global and China Fire truck Research Report to 2020”. This report focuses on the sales (consumption), production, import and export of Fire truck in North America, Japan, Europe, India, Southeast Asia and China. This report studies Fire truck in Global and China market, focuses on price, sales, revenue of each type in global China. This report also focuses on the

China Hollow Blow Molding Machine Market Report

650 words - 3 pages June., 29, 2016, Mumbai, India: Market Reports on China presents the report, on “Global and China Hollow Blow Molding Machine Research Report to 2020”. This report also focuses on the sales (consumption), production, import and export of Hollow Blow Molding Machine in North America, Japan, Europe, India, Southeast Asia and China. This report studies Hollow Blow Molding Machine in Global and China market, focuses on price, sales, revenue of

Vietnamese Sauce Maker Gets Infusion from Kkr

528 words - 3 pages Abstract Kohlberg Kravis Roberts & Co. agreed to invest $200 million in sauce and food maker Masan Consumer Corp., marking the largest investment to date in Vietnamby a private equity firm. Kohlberg Kravis Roberts & Co. agreed to invest $200 million in sauce and food maker Masan Consumer Corp., marking the largest investment to date in Vietnamby a private equity firm. New York-based KKR has been looking to back companies throughout Southeast

Airasia

272 words - 2 pages What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with this environment? Answer: Competition for the Southeast Asian budget traveler has increased significantly in recent years as more carriers have entered the market. These new entrants are attracted by the large number of potential travelers, and the fact that government

Smart Metering Business Case

1058 words - 5 pages Southeast Asia Smart Meter Market Overview: Market Trends, Challenges, Future plans and Opportunities Metering Billing/CRM Asia 2012 May 8, 2012 Hoonho (Andy) Bae Senior Analyst Pike Research Agenda • • • • • • • Smart Grid Overview Smart Meters and AMI Smart Meter Drivers and Challenges Smart Meter Pilot Projects and Plans Market Forecasts Global Market Trends in Smart Meters Conclusion Copyright © 2012 Pike

Comparison Paper

1919 words - 8 pages and why we do the things that we do. The History of Public Health According to the “Southeast Public Health Training Center” (2012), “Leviticus is believed to be the first written health code in the world” (para. 1). The book of Leviticus was written around 1500 B.C. and dealt with such issues as personal and community responsibilities, hygiene, sexual behavior, and protection against infectious diseases (“Southeast Public Health Training

Related Essays

Southeast Health Plans Essay

3918 words - 16 pages Executive Summary Southeast Health Plans, Inc. is a service company that will provide health plan administrative services to self-insured employers. The company will concentrate on employers with 50 to 500 employees. Many of these employers have current HMO, PPO, or major national insurance carrier health plans. While the majority of employers with 500 or more employees have at least some element of self-insurance incorporated into their health

S. And Southeast Asia Essay

3120 words - 13 pages followed suit. If at first I didn’t have it down quite correctly, he would adjust my positioning, allowing me to cement it to muscle memory. This muscle memory is critical in South and Southeast Asian dances for the sole purpose of one being able the feel the dance. The dance cannot be stored in one mind for that is how the dance becomes rigid and aesthetically unappealing. These Asian dances performed are truly centered around muscles. The

Application Of Information System By Southeast Bank Limited

4182 words - 17 pages APPLICATION OF INFORMATION SYSTEM BY SOUTHEAST BANK LIMITED 1.0 Introduction Information systems are essential for conducting day-to-day business in the most advanced countries in the world, as well as achieving strategic business objectives. Entire sectors of the economy are nearly inconceivable without substantial investments in information systems. E-commerce firms such as Amazon, eBay, Google, and E-Trade simply would not exist. Today’s

Western Colonisation Contributed More To The Advancement Of Nationalist Goals In Southeast Asia Than The Japanese Occupation

1576 words - 7 pages Shaun Lim (18) 5I "Western colonisation contributed more to the advancement of nationalist goals in Southeast Asia than the Japanese Occupation." Do you agree? Explain your answer. Advancement nationalist goals is seen as any form of progress – in terms of its creation, extensiveness, maturity and means – from the nascent stages of nationalism to the road to independence. Indeed, both western colonization and Japanese occupation played