Some Marketing Tips Essay

1923 words - 8 pages

Solution to make products best-selling and stay ahead in today’s market.

First words: This is a lecture about some basic ways to make the products become the best-selling one. In this lecture, we will discuss about solutions, procedures, tips… and everything we need to reach the goal in the dream of every businessman. And here is our schedule:
← Planning
← Competitive strategies
← Advertising
← Service
← Distribution and packaging

Planning

Like every work in the world, if you want your business success, you need a good plan. A new product has been conceived, researched, tested in prototype and made it through all the hurdles of the process. The time has come ...view middle of the document...

Competitive Strategies

In this part of the lecture, I will talk about the strategies to deal with your competitors. The strategies play an indispensable part in the possibility to succeed of a company. The purpose is enhancing brand image in consumer’s minds, operating products advances. In today’s market, only high competitive products are able to become market leader. There are some manners:
1. Upgrading products regularly.
The target is elevating product’s quality so that it becomes more superior than the others. We should focus on technology problems, improve its high cutting-edge factors, make it more beautiful or permanent, stable, strong, long-term usability so that it can be prominent, noticeable, and distinguishable in comparison with rivals. This is an important part, Steve Jobs, Apple’s manager has talked about the birth of Iphone:” Let's make a great phone that we fall in love with.” So why not.
2. Pricing
It is considered to be among the most prevalent usual techniques in business, the enterprises reduce price. Sometime it can be lower than the average price to attract customers. Even though the company gain lower profits, it is rather popular in business, because of the amazing increase in sales outlets is able to make up for that.
3. Advertising
This is an extremely effective way to help our products in today’s market. I will talk about this section with more detail later.
4. Alter competitive strategies.
It’s immensely essential to alter competitive in business because every strategy even can be entirely successful in this situation but may become a disaster in another one. In addition, some strategies only work in a particular period. So whenever you feel something wrong, be flexible to adjust or change them.

Advertising
Now about the part of the strategies I’ve mentioned above, advertising is a very important solution to introduce your products to everyone you want to be introduced. That mean you are yelling to your target customer:” Hey! I have something really nice for you”. The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business. Here are 10 advertising tips to pay attention to:
1. Go after your target audience. An advertising campaign should be geared to your niche market. It is a common mistake to create generic ads that do not speak the language or grab the attention of your potential customers
2. Highlight your competitive advantage. One of the keys to all advertising is to accentuate the pros of your company, those factors that give you your competitive edge. Too many ads are clever but fail to sell the benefits of the product or service.
3. Establish an image. You can recognize the McDonald's arches while whizzing by on the highway. Likewise, there are plenty of products that you recognize by their packaging or logo. Image counts when it comes to advertising and...

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