Software Applications and Information Systems
Jerry O. Johnson
University of Phoenix
BIS/219
Bruce Yates
Software Applications and Information Systems
Today’s business environment is faced with many challenges to keep track of continual technology changes. Businesses are constantly striving to stay ahead of its competitors by way of computer software applications and information systems. Improving efficiency and accuracy gives each competitor a leg up when it comes to operating certain areas of business. As tasks grow more complex, it takes longer to complete them on time. Companies have the opportunity to use software applications and information systems, which allow them to accomplish these tasks with greater ease and efficiency. Let us examine some of the tools and applications businesses can use and how they ...view middle of the document...
This type of system greatly enhances the efficiency and productivity of an organization.
Marketing
The second department benefiting from the tools and applications mentioned is the marketing department. The marketing department uses a common application known as Customer Relationship Manager or CRM to organize and maintain accurate records about each customer. This system allows them to focus on the purchase behavior as well as their needs and preferences. Knowing the needs of a customer allows the marketer to focus on a strategy that is more customer-oriented and obtain the knowledge to tailor their marketing to the unique needs of each customer. Software applications give the ability which enables the marketers to gain the most out of their programs.
Accounting
Last, accounting software is an important area when talking organizational department needs. Maintaining accurate and reliable accounting information can make or break a business. Possessing the ability to prepare certain financial reports to analyze the status on a continuous basis allows the elimination of many financial discrepancies within an organization. Managing Information Software or MIS is a good way to manage accounts, inventory, taxation, payroll, stock, banking, financial and other records. This system allows an organization a way to analyze and retrieve reports pertaining to their financial status.
Conclusion
Based on the above discussion, it is apparent that business organizations are enhanced by the use of software applications and information systems available to them. The production and efficiency are increased within an organization greatly enhancing the chances for success of that organization and business as a whole.
References
Virtual Marketing Concepts. (n.d.). IT network administration, MIS support, and custom software. Retrieved from http://www.vm3.com
Rainer, R. K., Jr., & Turban, E., (2009). Introduction to information systems (2nd ed.). Hoboken, NJ: John Wiley & Sons.
