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Social Networking Sites Essay

4506 words - 19 pages

BASICS OF RESEARCH –II

TAUGHT BY- TANYA SARKAR

SUBMITED BY-
BJ&MC
II-A

TABLE OF CONTENTS
* SYNOPSIS
* REVIEW OF LITERATURE
* QUESTIONNAIRE
* CONCLUSION
* BIBLOGRAPHY

SYNOPSIS

* TOPIC- HAVE SOCIAL NETWORKING SITES INCREASED OR DECREASED PERSONAL INTERACTION?

* HYPOTHESIS- SOCIAL NETWORKING SITES HAVE CHANGED THE WAY PEOPLE INTERACT

* JUSTIFICATION- THE CONTINIOUS USE OF SOCIAL NETWORKING SITES IS HAMPERING PERSONAL INTERACTION BETWEEN PEOPLE.

* METHODOLOGY-THE RESEARCH IS CONDUCTED THROUGH PRIMARY AND ...view middle of the document...

* Free Business Promotion – This is probably the biggest advantage for business owners using social networking sites. Facebook, Twitter, LinkedIn, Google+ and many others are great forums for you to talk about your business, your services and even exhibit your industry expertise.
* Low Cost Advertising – Some social networking sites provide a business owner with the opportunity to advertise to a very specific demographic for very little money. So you can advertise to exactly the customer that you want to attract and save money versus other forms of advertising.
* Build your credibility – By consistently interacting and posting a person can build trust and credibility amongs their audience which in turn can lead to more business.
* Ease of Communication – Social networking sites allow you a fast and free resource for communicating with your customers and potential customers. Announce sales, promotions, special events and more by simply typing your message and posting it to your page or profile.
Disadvantages:
* Everything Is Public – The nature of social networking sites is that they are ‘well’ social, so things get shared. And one small mistake can morph into a public relations nightmare. A Red Cross employee accidently tweeted from the Red Cross Twitter account that she’d found some extra beers and was #gettingslizzerd. Red Cross apologized an hour later with these words:  “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys. 
* Negative Publicity – People really like to use social networking sites as a place to express their frustration and disapproval of a business that they feel has wronged them in some way. Being on the receiving end of this negative publicity can have dire consequences, so it’s important to keep your customers happy and respond quickly to any issues that someone does publicize.

* Time Consuming – Social networking sites can suck you in and before you know it you’ve spent hours looking at pictures, videos, and reading clever posts. It’s important to remember when using social networking sites for business purposes that you stay on task and only spend time on the things that help your business.
Maintaining close ties with your good friends on Facebook increases your self esteem — but also your waistline.

According to a study by researchers at Columbia Business School and University of Pittsburgh, that will be published in the Journal of Consumer Research in June 2013, keeping watch of your good friends' activities on social media correlates to a higher body-mass index and higher levels of credit card debt. These close connections increase your self-esteem, thereby allowing you to let your guard down and temporarily lose self control.
"We found this in a variety of settings, ranging from healthy versus unhealthy food choices, to how long people persisted at a challenging task," Andrew T. Stephen, an assistant professor and Katz Fellow at the...

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