This website uses cookies to ensure you have the best experience. Learn more

Social Media Review

608 words - 3 pages

LOKAL: English though
Gartner Inc., an information technology intelligence company, recently said that their studies show that the Philippines is leading in the adoption of global social media sites like Facebook and Twitter in Asia. This confirms the study recently released by ComScore as well which ranked the Philippines as one of the top social media hubs in the region.
The same report showed that most of the major countries in Asia Pacific didn’t really buy into Facebook and Twitter immediately mainly because they have their own customized social networking services that are localized to their respective dialects. Also we have to take into consideration the rise of niche networking sites in Japan, China, and South Korea that are centered on online gaming. India also has popular dating and match-making websites. However I wouldn’t be surprised if Twitter and Facebook gain more popularity in the next few months ...view middle of the document...

As of this writing, there are more than 11 million Filipinos living outside the Philippines. Social media has become a way for them to communicate with their families and friends instead of using overseas call and text, which are the traditional ways of communication.

Banyaga : Global
An increasingly interconnected world has emerged due to globalization and rapid advances in information technology. Social media, mobile technology and the Internet continue to spread globally, accelerating and expanding the free flow of information. This interconnectivity enables influencers to create deep transnational networks and impact on a global scale. Global communities can also be created virtually and conversations can start anywhere at any time, mobilizing audiences that transcend borders and geographic distance.
The Arab Spring is often considered one of social media’s breakout moments. Sometimes referenced as the “Twitter Revolution,” participants used social networks such as Facebook*, Twitter and YouTube both to mobilize and inform the world as the story unfolded. In Egypt, Libya and more recently in Syria, government leaders temporarily cut off Internet access, indirectly recognizing the role social media and other connective technologies played in accelerating the social movements. These movements demonstrate the power of a digitally empowered public and how technology can be leveraged for global influence. With an immense global reach – Facebook alone boasts 1.11 billion users worldwide – social media can potentially provide businesses with a line of direct communication with millions of connected individuals in new markets. However, social media on a global scale also presents a wide range of challenges, including different cultural approaches to using social media, different social media platforms commonly used and language and time zone issues. Additionally, negative brand sentiment can now achieve global scale almost instantly. Effective social media for international business requires a nuanced, well-researched and localized strategy, as well as expertise in the various markets being reached.

Other Papers Like Social Media Review

Social Media Strategy Essay

1019 words - 5 pages Session MBA 720. Cohen, H. (2013, 4 9). 2013 Social Media Trends and Your Business. Retrieved from Huy, Q., & Shipilov, A. (Fall 2012). The Key To Social Media Success Within Organization. MIT Sloan Management Review, 54(No.1), 73. Social Media in the Construction Industry . (2010, 12). Retrieved from Bean Kinney & Korman Attorneys:

Term Paper

2613 words - 11 pages productivity. I may also have to present information regarding the ways that businesses use social media to promote their companies. During the course of my research I expect to review social media as a whole and also the most popular social media sites that business use and the impact these sites have the companies. My research methodology is basically to pinpoint the various opposing views people may have regarding social media in businesses

Social Media Plan

1670 words - 7 pages social media to grow your business’ The Guardian Small Business Network [Electronic], Friday 28 February 09.26 GMT, Available: [28th April 2014]. Davis, J. (2011) ‘The new conversation: Taking social media from talk to action’ Harvard Business Review [Electronic], Available: [26th April 2014

Social Media In The Workplace

3835 words - 16 pages approach—rather than developing a complex written policy, tossing it at employees, and expecting them to adhere to it. Yet in this survey sample, surprisingly fewer than 10% of companies offer social media training to their employees. And, only 23% have a specific policy regarding use of social media. Our review of social media policies showed that some professions, such as law and financial services, for example, must be particularly aware of

Use of Social Media in Recruiting

2410 words - 10 pages for making employment decisions based on social media and web research, and consider assigning a person that is not involved in the hiring process to review social media profiles to remove information about an individual’s race, religion, and nationality, and forward only relevant information that can legally be used to make hiring decisions. Second, keep detailed records of when social media profiles were viewed, what information was obtained

Impact of Social Media on Marketing

552 words - 3 pages PROGRESS REPORT ROLE, IMPORTANCE AND IMPACT OF SOCIAL MEDIA ON MARKETING 1. Introduction Social media marketing is a contemporary branch of marketing that uses social media to influence and convince the consumers about the significance of a firm, products or services. It also benefits businesses by telling them what their customers consider about their products and services (Rognerud, 2008). Social media marketing is a method that

Case on Mgt

3052 words - 13 pages leanings for upcoming small businesses and which small businesses are not using social media as promotional tools at present. Literature Review Very much has been said about Goals for Social Media for Businesses, How to Develop a Social Media Strategy and a Road Map for Integration? How Does Social Media Affect Retail Businesses? Some has been said about the techniques of social marketing and the benefits of social media marketing especially

Scope and Limitation: Impacts of Social Media to Students

700 words - 3 pages they have not seen in a while as well as reconnecting with new and old friends (Quan-Haase & Young, 2010). Review of the Literature College students have great interest in social media. For the purpose of this study, social media was defined as Facebook, YouTube, Blogs, Twitter, MySpace or LinkedIn (Martin, 2008). Although, providing a detailed perspective on social media use among university students and underscoring that such use can

The Social Media Era

1260 words - 6 pages /2329490613517132 Kadam, A., & Ayarekar, S. (2014). Impact of Social Media on Entrepreneurship and Entrepreneurial Performance: Special Reference to Small and Medium Scale Enterprises. SIES Journal of Management, 10(1), 3-11. Lee Hunter, M., Van Wassenhove, L. N., Besiou, M., & Van Halderen, M. (2013). The Agenda-Setting Power of Stakeholder Media. California Management Review, 56(1), 24-49. Meredith, M. J. (2012). Strategic Communication and Social

Case Study on Social Networking

1714 words - 7 pages percent) leading the charge. Since 2009, traffic to news sites from social media channels has increased dramatically, and some 57 percent of adults who consume news via a digital device predominately use Facebook and Twitter. Before being able to define the relationship between social media and journalism, it’s vital to explain journalism’s purpose and troubles within the media industry as a whole. In a letter in the American Journalism Review

Social Media for Business

2552 words - 11 pages companies’ employees are in using social media, the more customers attracts to the firm. Firstly this assignment will review the questionnaire follow by my personal critique. Secondly, present its ‘findings in a variety of tables and graphs followed by analyse and discussion relate on the literature review. This assignment will end with a personal suggestion for future research. Questionnaire. According to Sekaran and Bougie 2009, our data

Related Essays

Body Image And Media Literature Review

1597 words - 7 pages Literature Review Pressure to be Perfect Media has become an increasingly important aspect of today’s society. People interact with many different forms of media on a daily basis. Because of the frequent usage of media, it is reasonable to assume that it has its effects on people. The topic discussed in this paper is the impact social media has truly had on society. Focusing on the main factors that cause an influence to the general well

Anti Semitism Media Review

846 words - 4 pages Bruce Crumley, 'Caught Up In A Circle Of Hate', Time Inc. Publishing, Paris, Sunday, July 18, 2004. The article's target audience is French Jewish individuals due to their frequent exposure to anti-Semitism and racism in France. The purpose of this material is to help France understand that the outburst of racist and anti-Semitic acts is a reality and must not be concealed. Consequently, it is a reality France must fight. The

A Description And Psychological Review Of Several Essays Regarding Gender And Sexuality In Us Media

3411 words - 14 pages for the advances women's in images we discuss and work to achieve.National Organization for website basically promotes functions, organizations and ideas dedicated to women's right. The website has a very wide variety of material from gay marriage to women and social security reform. The most interesting point I found was a section called 10 for change in which it discussed the lack of turn out for women voters and urged

Should Companies Monitor Their Employee's Social Media

2366 words - 10 pages 29). Employees have rights on social media. Journal - Gazette Retrieved from Joseph, S. (2012). SOCIAL MEDIA, POLITICAL CHANGE, AND HUMAN RIGHTS. Boston College International and Comparative Law Review, 35(1), 145-188. Retrieved from Jennifer M., &Christie H., (2014). When social networking and employment collide