This website uses cookies to ensure you have the best experience. Learn more

Social Media Plan Essay

1670 words - 7 pages

 

TASK ONE

SOCIAL MEDIA PLAN

MODULE A102IAE - Social Networking for Business MODULE LEADER Simon Hill STUDENT NAME Zehan Li STUDENT ID NUMBER 5324 200 SUBMISSION DATE 2nd May 2014 WORD COUNT 1516


 


 

TABLE OF CONTENTS
INTRODUCTION ............................................................................................. 3 MAINBODY ..................................................................................................... 4 DEFINITION OF SOCIAL MEDIA ................................................................. 4 FUNCTION OF SOCIAL MEDIA ................................................................... 4 TWITTER & FACEBOOK ...view middle of the document...

Finally, the essay will make an overall conclusion concise and to the point, also present personal recommendations.

STUDENT ID NUMBER: 5324 200

3


 

MAINBODY
DEFINITION OF SOCIAL MEDIA All social media are part of e-communication, while not all e-communication is social media, because electronic communication refers to all passing of information from one individual to another, via computer, phone and fax. According to Kaplan and Haenlein (2010: 61), social media is ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of usergenerated content’. In other words, social media is a way for everyone to create, distribute, exchange and share information or experience in virtual communities and networks. Furthermore, social media is different from traditional media to some degree. It based on web and mobile technologies and provides greatly interactive platforms for individuals and communities to discuss and modify the content that can be generated by users (Kietzmann and Hermkens, 2011: 241-249). Social networking refers in particular to the act of engagement, that people with common interests communicate and build relationships on social networking platforms. On the other hand, electronic commerce is generally known as E-commerce, which is an industry that conducts buying and selling over electronic systems, for example the Internet and computer networks. It involved a subset using social media to assist online selling and buying process which known as social commerce. FUNCTION OF SOCIAL MEDIA After a essentially description of social media, the essay further goes on to explore the function and role of social media to small business such as OraBrash, which is a dental product specialised in tongue cleaning and bad breath curing. The first function of social media to OraBrash, is promoting brand awareness. Brands that regularly post relevant content on social network sites may be able to raise their base of followers rapidly, because social media has the ability and viral nature of sassily and quickly spread information and messages. Secondly, social media can make help to overcome reluctance of purchasing. Comparing with customers reliance on
STUDENT ID NUMBER: 5324 200 4


  word of mouth, the impressing of traditional advertising messages are pale, especially when the word of mouth comes from trusted family and friends. To the business of Orabrash, it can sincerely ask the existing customers to share there using experience on Facebook, in an effort to attract new customers. Thirdly, customer loyalty can be improved via using social media platforms. Social networking sites make business more like a friend to customers, and by building relationships with new customers as well as further cementing existing consumer bases, both customer loyalty and customer lifetime value will increase certainly. For example, Orabrash can share...

Other Papers Like Social Media Plan

Social Media Marketing Essay

1734 words - 7 pages different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social

Security from Social Media Essay

918 words - 4 pages armament, but also narrowed down the location of the facility. An issue like this is benign in its intent, but those that wish to do this country harm could use a posting like that to plan unspeakable danger. Social Media has its Advantages Now more than ever, the military is using social media to its advantage. All branches of the military have their own Facebook page. According to the article Social Media and Military Families: A Perspective

Case on Mgt

3052 words - 13 pages 1 | P a g e Promoting Small Businesses through Using Social Media Abstract This research is an examination of how small businesses promoting their businesses through using social media. Now a day’s people are more dependent on social networking sites. People specially the young spent most of their times in the social media. At present the social media is not only the place of time pass, but also the place where, care and share out life

How Social Media Is Revolutionizing The Apparel Industry?

3266 words - 14 pages consumers — can quickly become a business detriment. A Four-Step Plan. 1. Define and Determine Objectives. Because the term ‘social media’ has become a catchall for everything from content to web sites to text messages and videos, defining social media and what it means for your company is an important step in any social media strategy. It can be tricky to have social media conversations within a company because one person thinks social media

Sm Impacts on Fr Industry & Strategies for Fr to Capitalize Smm Tools

2216 words - 9 pages SM Impacts on FR Industry & Strategies for FR to Capitalize SMM Tools In just a few short years, social media (SM) has revolutionized the way people share information and communicate with each other, which turns the conversations into 140-word limited blips and makes e-mails, seemed outdated. While social media leaving its mark on commerce, fashion retailer (FR) industry no exception to adopt social media marketing (SMM) to positively

Unit 43 Understanding Social Media for Business

1643 words - 7 pages examples to further explain how social media can be used to improve business functions and I will use all of this when necessary. Human Resources (HR) Human resources specialists are responsible for recruiting, screening, interviewing and placing workers. They may also handle employee relations, payroll and benefits and training. Human resources managers plan, direct and coordinate the administrative functions of an organization. They

Internet Technology

2927 words - 12 pages businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. * Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of

The Impact of Technology and Online Communities

910 words - 4 pages some form of social media marketing plan in their day to day lives. Social media is being used all over the world by many people, different age range but mostly by teenagers and young adults. Social media is being used mostly for businesses, social networking, researching, entertainment and news. The importance of social media has really made the world a smaller place; we can now do business with people from all over the world so much easier and

Internet Technology, Marketing and Security

3267 words - 14 pages a good social media marketing plan can help many reach new clients, provide a better customer service experience and reach new market highs. Disadvantages can be that updating your social media accounts takes time and effort. A senior person with knowledge about the company and products should handle your social media presence, and the cost in time means the media is not completely free. It is ongoing work to find new angles about your products

Unme Jeans Case

721 words - 3 pages (television, magazine, radio, Internet banner and search ads) to fund her social media programs? Why or why not? Due to the exhibit 3 in this case, I recommend the new plan to integrate Traditional media with Web 2.0 like this: television, magazines, radio and online. I think Foley should take some money out of traditional media to fund her social media programs. From 2007 to 2012, US marketing spending in social media increased almost 7 billions. From

Strategic Reconmmendation

1263 words - 6 pages that Starbucks crushes it on social media. Although they don’t post on each and every social network often, but when they do it is very clever and eye-catching. In this day in age people are starting to use the Starbucks app which allows them to do just about the same thing as if they were in the store. Them two reason alone is what has them on top of Dunkin Donuts. Dunkin Donuts Strategy Recommendation Introduction Dunkin Donuts was

Related Essays

Blackberry Social Media Plan Essay

1597 words - 7 pages connecting features desired by the target audience. AUDIT OF EXISTING SOCIAL MEDIA (IF APPLICABLE): BlackBerry already has a presence in multiple social media channels. This new social media plan will take advantage of the sites available and improve, expand, and refocus its efforts. BlackBerry already does a great job in the social media spectrum and my plan will continue to its success. The following displays the presence blackberry

Media Plan Essay

1537 words - 7 pages Nine Reasons for Product Development Copyright © 2007 by S. M. Ikhtiar Alam This is a very brief abstract of a training module for Product Development Professional “Product Development” refers to “New Product Development”. What is a new product? We have discussed nine types of products that we develop. All of them are new products in the sense that we change (hub, cross, dilute, adapt to new market needs) and improve existing

Social Media As A Knowledge Management Tools

1227 words - 5 pages research on how social media acts as a Knowledge Management tool for supporting innovation and sharing allows management to understand how to properly use social media to fit the organization’s business strategy. In order to successfully integrate social media into the strategy, management needs to carefully plan and understand the social media tools to help drive strategic social media utilization. On top of that, management needs to develop

Social Media Research Report

905 words - 4 pages media. Social media opens doors to a world of freedom by sharing information rapidly. The services of media is to promote voting in the political institutions, advertising a new brand company as well as embarking on alternative ways to discover a variety of information through the World Wide Web. There are hardly ever any obstacle to access the content such as shoes, fashion trends, modeling agents, diet plan tips, celebrities, job opportunities