This website uses cookies to ensure you have the best experience. Learn more

Social Media Marketing Essay

2433 words - 10 pages

In recent times, marketing has been looking to the internet as an as of yet improperly utilized tool. More and more businesses are becoming interested in the use of social media not only to market, but also to gain a better connection with their consumers. What is the reason for this? What advantages do social media hold that businesses are beginning to find value in? Perhaps it is the ease of access, or the relatively low cost compared to traditional marketing avenues.
What kind of value can be found in social media? It is exceedingly popular among teenagers and young adults, and has a good userbase of adults as well. This by itself is a strength; a huge number of people use social media ...view middle of the document...

All of these aspects: mobile potential, free membership, and a social setting allow for companies to get a message out easily, and gives it a potential to go viral.
On top of these, one of the biggest advantages is an ability for a company to interact with consumers at a large scale, in a way that can be seen by many. For example, Taco Bell has been known to use the social media giant Facebook in order to promote new products, or take polls on existing meals. The surveys and polls are not face-to-face, and they do not reflect poorly on a cashier or location, so people feel more able to express themselves, allowing for some very honest input. The page also allows the company to express and reinforce its brand’s personality, with posts such as “Friends are temporary, Taco Bell is forever”, and “‘Like’ this if you wish you could marry Taco Bell”, each with over 25,000 likes. By creating these posts, Taco Bell is creating a laid back, almost silly persona, and people may even begin to look forward to seeing what zany post Taco Bell is going to make next. This can be achieved to an extent through television and magazine advertisements, but not at the same level. With either of those mediums, the intended audience has to be there at the exact right time in order to experience it, and it can be a very expensive marketing route. With Facebook, Twitter, and other social media mediums, a post can be created in a matter of seconds, for virtually no cost. Due to the low cost, it allows companies to create a more long-term marketing presence, without shelling out large amounts of money in exchange.
However, there are some downsides to using social media in this way. As previously mentioned, social media creates a discourse between company and consumer. While this can be a good thing, it can also become a vehicle for consumers to vent their anger at a company, bringing a multitude of poor experiences to light. For example, in 2012 McDonald’s launched a short-lived Twitter campaign to improve the way in which they are viewed. The plan included using a hashtag labeled “McDstories”, in which people were supposed to type up a short experience they had in McDonald’s that was happy and heartfelt. While there were some positive responses, it was largely negative. Responses ranged from mildly unsettling to stomach-turning. The campaign was closed down in a matter of hours, but the damage was done, and the tweets can easily be reposted by users that saved them. According to Kashmir Hill of Forbes, McDonald’s had paid for the privilege of having their hashtag promoted on the Twitter homepage, but they quickly realized this wasn’t helping their brand. The Los Angeles Times reports that they pulled the campaign within two hours. But they discovered that crowd-sourced campaigns are hard to control (or stop). The #McDStories hashtag is still gathering steam, according to data from Tendistic” (#McDStories: When A Hashtag Becomes A Bashtag). This is only one example...

Other Papers Like Social Media Marketing

Social Media as Marketing Tools for Smes

5492 words - 22 pages Contents Abstract 2 Introduction 3 Literature Review 7 (A) Social Media 7 (B) Small Medium Enterprise (SMEs) 9 (C) Social Media and SMEs 10 Methodology 12 Findings 13 Discussion 21 Conclusion 25 Recommendation 26 Reference 27 Abstract The purpose of the study is to determine the effectiveness of social media as marketing tool for Small Medium Enterprise (SMEs) Companies in Malaysia. The objectives of the study are, first, to

The Rising Impact of Social Media on Internet Marketing

1413 words - 6 pages Brandan Merchant April 29th, 2015 Professor Piper Research Paper The rising impact of social media on internet marketing Social media is a growing industry in our society. From using it as a means of personal communication, to establishing oneself in his/her professional career, it is becoming a critical part within the marketing field. The same concept is applied to businesses in that social media can be a source that establishes their

Keys To Leverage Social Media For B2B Marketing

1532 words - 7 pages Keys to Leverage Social Media for B2B Marketing The following tips will prove useful for business owners who use social media marketing on sites like Linkedln or Twitter for marketing their services and establishing some industry contacts. You might have even employed workers to manage the social media accounts while amassing quite a number of friends, followers and even contacts. Some have even gone ahead and posted some blogs and tweets as

The Integration of Social Media in Marketing Campaigns

3334 words - 14 pages The Integration of Social Media in Marketing Campaigns A Research Paper Presented to Ms. Maria Luisa Velasco In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015 Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor 1 Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and

Effects of Social Media in Cross Cultural Marketing

5817 words - 24 pages Effects of Social Media in Cross Cultural Marketing Studying the Case of Cross-Cultural Management Shaima Alwardi Table of Contents 1. Title ........................................................................................................................................ 3 2. Background ............................................................................................................................ 4 3. Presentation and

Advanced Sport Media & Marketing

516 words - 3 pages Advanced Sport Media & Marketing Assignment #2- Super Bowl Commercials The Successful NFL Sponsor: Hyundai Background • As an official auto sponsor of the NFL, Hyundai aired four commercials for super bowl, two during the game and two premiering beforehand • The commercials are huge success: “The Chase’ has 23 Million views while “The First date” has 14 million views on YouTube. Two of the four commercials are ranked as the “Top 5


834 words - 4 pages businesses. In today’s marketing world, social media has become an important role in the success of businesses. The general ideas of marketing are similar to one another, however, how some use marketing to benefit their line of work varies along with the results. What is marketing? The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who

Mass Marketing

654 words - 3 pages The Death of Mass Marketing Mass marketing is dead, or so the heads of social media companies would like companies to believe. Social media has transformed the foundation of marketing, introducing new protocols, paradigms, and procedures for targeting consumers. Indeed, consumers are using social media to communicate directly with companies whose brands they support, offering invaluable feedback in a nearly continual discursive loop on Twitter

Internet, Technology, Marketing and Security

2378 words - 10 pages Title: Internet, technology, marketing and security Name: Course: Tutor: Date: Social media marketing is a method that has been adapted by most multinational as well as transnational companies all over the world. This method has been adapted for a number of reasons. The method can be said to be influenced by the expanding global market which has been influenced by globalization. Social media marketing entails the use of social

Social Media

1431 words - 6 pages GOALS AND STRATEGIES OF SOCIAL MEDIA MARKETING Good morning, how was your night? Or how are your family members are usually the most common conversation on phone calls. However when social media came into existence, it provides other avenues where these and other conversations can occur. Apart from having conversations with friends and loved ones, social media provide new opportunities for businesses to market their good and services. The

Social Media Strategy

1019 words - 5 pages What I found truly amazing and beneficial to our learning experience at this program is that from Dr. Dave Chatterjee’s class I learned about the power of social media, tools & detailed analysis of its benefits and value propositions; The next day at Dr. B’s Global Marketing class we reviewed from the Marketing Positioning and Branding side the successful leverage of social media by analyzing the case “Old Spice’s Campaign”. In the end

Related Essays

Social Media Marketing Essay

319 words - 2 pages The Business Implications Of Social Media Marketing The Business Implications of Social Media Marketing In today’s competitive arena, marketing is the essential aspect for every organisation to identify, anticipate and satisfy customer requirements profitably as well as to achieve organisational objectives. Different companies are adopting different types of marketing strategies according to the type & size of the organisation, their

Social Media Marketing Essay

1734 words - 7 pages Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into

Social Media Marketing Essay

1289 words - 6 pages Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social

Impact Of Social Media On Marketing

552 words - 3 pages PROGRESS REPORT ROLE, IMPORTANCE AND IMPACT OF SOCIAL MEDIA ON MARKETING 1. Introduction Social media marketing is a contemporary branch of marketing that uses social media to influence and convince the consumers about the significance of a firm, products or services. It also benefits businesses by telling them what their customers consider about their products and services (Rognerud, 2008). Social media marketing is a method that