Contents
Abstract 2
Introduction 3
Literature Review 7
(A) Social Media 7
(B) Small Medium Enterprise (SMEs) 9
(C) Social Media and SMEs 10
Methodology 12
Findings 13
Discussion 21
Conclusion 25
Recommendation 26
Reference 27
Abstract
The purpose of the study is to determine the effectiveness of social media as marketing tool for Small Medium Enterprise (SMEs) Companies in Malaysia. The objectives of the study are, first, to determine the level of influence social media on customer knowledge towards the Malaysian SMEs companies brand, products and services and second, to investigate the causes and effects of the usage social media as marketing strategies for SMEs ...view middle of the document...
Most of the Multinational Companies (MNCs) sees there is huge opportunity and positive financial effect directly to the investment they made in social media. Some of the well-know international technology-driven companies such as Microsoft, eBay, Amazon and Google.
The concern here does Social media gives positive affect to Small Medium Enterprise (SMEs) companies as what they can give return to MNCs companies specifically in Malaysian business sector industry. This mini research will address the relationship between social media and SMEs companies in Malaysia.
Marketing is a process of communicating the value of a product and service to consumers, for the purpose of selling the product and service. It includes advertising, selling and delivering products to people. Many people believe that marketing is about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.
Social media is a technology that builds on the ideological and technological foundations of Web 2.0., social media takes many different forms including Internet forums, weblogs, social blogs, wikis, social networks, podcasts, video, and social bookmarking. Social media has advanced from simply providing a platform for individuals to stay in touch with their family and friends.
Recently our new generation tends to get more information from social media either from web sites, social networks, instant messages, news feeds and others. This is because nowadays, human life style has change and they prefer to get things fastest, cheapest and without consuming lot of time. Therefore, Small Medium Enterprise (SMEs) Company has to use marketing through social media to attract attention and encourages potential customer get more details regarding the product and sales. Last but not least, by using social media as marketing tools it creates more opportunity for Malaysian (SMEs) company to generate more profit when they spread their product detail through social media. By using this method, it looks more efficiency and effectiveness rather by using conventional marketing to compete in the market.
Small Medium Enterprise (SMEs) Companies in Malaysia that think social media is not an effective strategy in marketing thus they decide not to use social media as marketing tool and strategy. While many businesses use traditional marketing methods to attract new business and clients, others have added or completely replaced traditional marketing with new or innovative marketing tactics. Problems that most companies face today in dealing with current issues they need to have effective strategy to gain the strength advantages in marketing strategy.
Therefore, the purpose of this research is to determine whether social networks are the best tools for effective marketing strategies among Small Medium Enterprise (SMEs) Companies in Malaysia.
There were two main research question that act as our mainframes of our findings:
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