GOALS AND STRATEGIES OF SOCIAL MEDIA MARKETING
Good morning, how was your night? Or how are your family members are usually the most common conversation on phone calls. However when social media came into existence, it provides other avenues where these and other conversations can occur. Apart from having conversations with friends and loved ones, social media provide new opportunities for businesses to market their good and services. The question now is what is social media, what role does it play in marketing, what are the goals and strategies of social media marketing. Before social media came into existence, television commercials, bill board and news paper advertisement are the main ...view middle of the document...
( LEE Dong-Hun October 2010). Thirdly, social media is a means of obtaining latest news and information. Information gotten from friends and those that are relevant is sometimes more important and relevant than information gotten from a newspaper or from the Internet.
ROLES OF SOCIAL MEDIA IN MARKETING
It is very important for any business to create and develop a website. Having a website is not enough, there is high need to expand your online outreach to social media platform like facebook, twitter, instagram etc. Facebook anf twitter especially are very important in maintaining competitive edge. Also not having an active facebook or twitter account risk the business of missing out on numerous marketing opportunities.
Social media gives you access to lots of information about your business. It makes you to have access to information about what your competitors are up to. It also gives you information on what your prospective customers are posting online about products and services so as to know how you can improve on your own in order to win their minds. It is also used to convince customer that the company’s product or services are good (Neti, 2011). Social media will make you to have a better insight into the market and it will make you to know various factors that is affecting your industry.
Social media makes it easy to get feedbacks from customers about goods and services. If customers are having issues with goods and services, they can express this as quick as possible. Social media provides customers convenient ways of expressing their feelings.
Social media creates an avenue for companies and customers to interact. Social media has not only allow the companies to interact with their customers, but also allowing the customer to interact with other customers (Cowden 2014). Also, Mangold and Faulds ( 2009) said that ‘social media is a hybrid element of the promotion mix because in traditional sense it enables companies to talk to their customers, while in a non-traditional sense it enables customers to talk directly to one another’. This will allow the customers to share their views about the good and services.
Social media marketing can help companies to find customer. This can be done through the use of ‘Hashtags’ especially for twitter and ‘keywords’ too.
BOOST WEBSITE TRAFFIC
Social media is probably the fastest and easiest means of
redirecting traffic to company’s website (Sisira, July 2011). Considering the fact that facebook has over 250 million users globally. Also per second there is usually 70 -100 tweets. This will give room to reach more people, and this will be driving traffic to the company’s website.
GOALS OF SOCIAL MEDIA MARKETING
Its of no doubt that the reasons why companies involve in social media marketing are; to reduce the amount spent on traditional marketing strategy, to reach out to more customers within a short period of...