This website uses cookies to ensure you have the best experience. Learn more

Shifting Scopes: Redefining Media In An Ever Converging Society

2038 words - 9 pages

Shifting Scopes: Redefining Media in an Ever-Converging Society

Through the application of convergence theories, governmental policies and previously conducted research, it is clear that the impact of media platform consolidation and convergence is an ever relevant factor in the changing face of our perceptions of technology and the distribution of media content. In order to adapt to the ever-shifting scopes of media, one must be readily adaptable and compliant when it comes to distinguishing new aspects of digital technologies in this age of redefine. No longer do we live in a society with definite mediums and platforms for the distribution of media content. The way we as humans obtain ...view middle of the document...

“The adaptation of media convergent conceptualizations and strategies in the context of media, economies, societies and cultures requires that society has established a predominant communication pragmatism based on visual, participatory and self-organized forms of media” (Gundelsweiler & Filk, 2012, p.49) This concept is based off the societal regard for “visualization, participation and networks” in our present state of society.
The notion of convergence is not strictly limited to one media platform –its influence is evident across the scope. In the book entitled Media Convergence: Networked Digital Media in Everyday Life, authors Graham Meikle and Sherman Young describe this very conception.“ In the convergent environment, the established platforms of radio, television, newspapers, magazines and recorded music have all been displaced by a range of networked digital media products with new affordances of engagement and interactivity” (Meikle & Young, 2012, p. 199). It is clear with adaptations and duplication of one mediums aspect into another, technologies in a sense become interchangeable and forgo their initial distinctiveness. This age of merging is referred to as “the convergence era” by authors Michael Z. Newman and Elana Levine in their book entitled Legitimating Television: Media Convergence and Cultural Status. “In our convergence era, many media come together and begin to blur into one another. Movies are watched most often on television sets, television shows are frequently screened on personal computers and mobile devices, and all of the electronic media have become digital” (Newman & Levine, 2012, p.4).
Just how beneficial or destructive is this notion of converging media platforms for society? Do these converged devices appeal to consumers more prominently than individual devices? Researchers are in disagreement. Some researchers believe that societal acceptance of converged technologies pose a significant prospect for opportunity and growth. In the book entitled Journalism and Media Convergence (2013), international media practitioners and researchers Nienstedt Heinz-Werner, Stephen Russ-Mohl and Bartosz Wilczek analyze the relationship between media convergence in the scope of society by studying its influences on consumers. Through the analysis of their own research, and through research conducted by media planning specialists, such as Jens Erichsen, it was concluded that digital media technology is in fact favorable by consumers. “Consumers are embracing the future. They still love to be entertained and informed but now use media to interact and transact, to socialize and create –happily converging media to suite themselves”(Nienstedt et al., 2013, p.6). The study concludes that consumers as a whole are increasingly finding great value in the essence and use of time. In turn, they find great efficiency and use in the multipurpose composure of converged technologies. It was also found that the actual media...

Other Papers Like Shifting Scopes: Redefining Media in an Ever-Converging Society

An Exerpt From The Book "Down To Earth Sociology" It Explains How The Existence Of Poverty Is Benefical To The Affluent In American Society

807 words - 4 pages has a number of functions in our society. Associating poverty with positive functions seems at first to be unimaginable. However, the author, Gans, helps to shed some light on exactly how the poor can help satisfy a number of positive functions for the many nonpoor groups in America.Thirteen such functions are discussed in such areas as economic, social, and political aspects. These 13 functions can be said to be the most significant functions of

An Analysis Of The Cinematic Techniques That Are Used In The Portrayal Of The 'outsider' In Films. Why Are Such Films Popular And What Do They Tell Us About Society As A Whole? GCSE A Grade

3878 words - 16 pages We looked at three films from the 1980's and 1990's - 'The Elephant Man', 'Edward Scissorhands' and 'Rain Man'. An outsider is someone who has been rejected by society. They are treated differently, usually worse, than 'normal' person either because they look or act differently. I think John Merrick, Edward and Raymond make good protagonists because you empathise with them. You start to feel how someone who is made fun of feels and because they

Paper 2 - the Rise of Fundamentalism

1766 words - 8 pages of evolution, espoused by Charles Darwin; and in relation to the world famous Scopes trial, the essence and understanding of fundamental-ism reveals that God’s blessing and honor is intimately associated with the concepts of biblical fundamentalism. The modern day controversies that have challenged the integrity of God’s Word have necessitated the question of whether fundamentalism was ever sanctioned and orchestrated by God. The Holy Bible and

External Factor Affecting Mnc

2427 words - 10 pages example is the Sundown marathon, a signature sporting event in Singapore. Over the past few years the number of participants has been increasing constantly ever since it started. The estimated number of participants in 2011 was 27,000, with an increase of around 1,000 participants to 28,000 this year, signaling Singaporean’s increasing focus on health and healthy living. As the global population is converging towards a relatively more

Scopes Trial

645 words - 3 pages terminate the theory of evolution from the society thus; they began with the education sector. Laws were passed in the South outlawing teaching of Darwinian theories in class by 1925. The towns of Tennessee, and Florida regarded the law significantly. In the summer of the same year, a school tutor by the name John Scopes of Dayton violated it. Consequently, Scopes was put under trial. The prosecution intentionally staged the case to attract

Convergence Culture

795 words - 4 pages devices. However, cellphones are not the only media that is converging, the Internet is also developing and taking over broadcast, movies, shows, and many other components. Individuals are no longer required to purchase DVD’s or cd’s to watch movies or listen to music, it can all be done through the Internet. Convergence media is genuinely an aspect that impacts individuals. Jenkins describes the Black Box Fallacy as the coexisting of old media

Living in the Information Age

537 words - 3 pages traditional time for gifting. Jewelry and clothes are fast being replaced by technological gadgetry. Young couples are buying their parents washing machines, mobile phones and music systems. Parents are buying their children computers, gaming consoles and personal stereos. Families are indeed converging around technology. The evidence seems to be convincing. In spite of changes in society that may encourage individualism, we will continue to seek modes of keeping our strongest relationships alive. We will find ways of enriching and sharing those experiences, in creating touch points that are mediated by technology.

Ideology in Media

730 words - 3 pages understandings to which ideologies are based on. The theory of ideology makes clear that belief and understanding of society through the media is an ongoing, adaptive form of communication between what makes humans hold certain beliefs and the reasons behind it. Ideologies within society can change based on what the media portrays. This mainstream set of beliefs and values constructs and develops itself in an upheld structure of what is commonly


1241 words - 5 pages aspects of medicalization: its categories and language, its role with technology and government, and its effect upon society. Greenhalgh 's description takes aspects from each of the other writers and provides a detailed model of medicalization in our present day. Looking at medicalization overall, a complex governmental system appears which perpetuates itself through media and imagery. I, however, wonder if the expansive cycle will ever end? Do we as a people fundamentally need to categorize ourselves? Or are these medical categories and terms like “fat” imposed on us?

Human Performance Enhancement Technology

1286 words - 6 pages Human Performance Enhancement Technology One of the funniest things about human nature is that nothing is ever good enough. No matter how good we are at something, there will always be someone in those 6 billion plus who can do it better. My mom told me that when I was a kid playing soccer in the back yard. They don't sound like the words of encouragement you might expect from a nurturing mother to an aspiring child but it was true

Comm 225 Wk 2 Paper

907 words - 4 pages Electronic and Digital Media Industry Paper Com/225 September 23, 2013 Role of Electronic and Digital Media In this paper I will discuss the role of technology in electronic and digital media. . I will give historical and contemporary roles of media in society and describe how the chemical and electronic technology of photography, recording, and transmission has advanced from the

Related Essays

Digital Media In Todays Society Essay

1519 words - 7 pages . Television does not work anymore because the idea of having to wait for the next episode, although presenting a sense of anticipation and excitement, is unrealistic for most of us. This idea of waiting has escaped the structure of our unfortunate lives. The Digital Revolution has completely negatively affected cable TV. When Lucy gave birth to Little Ricky on I Love Lucy, 72% of all U.S. homes with a TV tuned in, this was an overwhelming 44

The Mass Media In The Life Of Society

870 words - 4 pages Modern life is hardly possible without information. Of course friends & relatives keep us informed about what is happening in the world, but such information is second-hand, & therefore is not at all reliable. It is the mass media that provide us with first hand & reliable information.The mass media plays an important role in our life. Millions of copies of newspapers are printed in our country every day. The role of the press can

How Does Our Society View Variant Sexual Behaviors? How Are They Portrayed In The Media?

773 words - 4 pages For the most part our society accepts variant sexual behaviors. We as a society are flooded with sexuality, its images and, behaviors. The media floods us with all of this, and I can’t say that our society accepts it, yet, if most people were truly against it; it would change for the better. Sex is everywhere today, you can run from it, and you hide from it; sex is everywhere in the media. This is because sex sells, plain and simple. It is

Emergence Of Sociology The Study Of Society Was Carried On In An Unscientific Manner And Society Had Never Been The Central Concern Of Any Science. It Is Through The Study Of Sociology That The Truly...

831 words - 4 pages SOCIOLOGY Prior to the emergence of sociology the study of society was carried on in an unscientific manner and society had never been the central concern of any science. It is through the study of sociology that the truly scientific study of the society has been possible. Sociology because of its bearing upon many of the problems of the present world has assumed such a great importance that it is considered to be the best approach to all the