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Service Marketing Essay

3987 words - 16 pages

Sales Project On
JAWED HABIB

Submitted to:
Prof Subhashish Dasgupta
Shanti Business School, Ahmedabad

PGDM Trimester IV (Batch 2010-12)

Continuous Evaluation in Service Marketing

Submitted By:
Pooja Iyer
1011012006

PREFACE
This report is written so that an understanding of jawed habib can be understood easily. This report is designed to provide a comprehensive introduction to the above mentioned firm. This is a sales report and so covers only the general information regarding the firm and its services. The report also touches upon the competitor’s knowledge, customer’s knowledge and distributor’s policy.
All the parts in the report have been written in English as it is ...view middle of the document...

His achievements like entering into Limca Book of Records, association with Sunsilk as a brand ambassador and with Panasonic for its hair care products, etc. have spread recognition of our brand and today, Jawed Habib is one of the few recognised brands in the country.

Company Profile
Jawed Habib is one of the leading hair & beauty salon chains in India. The company currently operates a total of 225 outlets across 21 states and 67 cities in the country.
The company is promoted by Jawed Habib, a renowned Hair Expert who started the company with a vision to provide quality hair styling and beauty services to the wider populace of the country. With his passion and relentless efforts, he has established an effective system which is self sufficient in terms of providing quality services to clients all across.
Hair and Beauty services are provided through the company's own and franchised outlets. The company also runs academies to impart quality education in hair and beauty to aspirants in the profession of cosmetology.
With 37 outlets in the year of incorporation, the company has grown rapidly and as of date, has 8 owned and 176 franchised salons in 62 cities across India. The company also runs 6 own academies and 35 franchised outlets across 36 cities.
Jawed has worked extensively at grass root levels to grow as a professional organized player in this highly unorganized industry. His achievements like entering into Limca Book of Records, association with Sunsilk as a brand ambassador and with Panasonic for its hair care products, etc. have spread recognition of our brand and today, Jawed Habib is one of the few recognised brands in the country.

BRAND STRATEGY
Brand Vision
* Build a network of 'Right Hair Right Now Jawed Habib' salons across every major city of the world.
* Build high brand visibility at street level, through greater geographical spread, by building smaller franchisee centre
* One in every 100 salons in the world and one in every 10 salons in India should be a 'Right Hair Right Now Jawed Habib’ salon.
* Become the first choice of every aspiring franchise owner.
* Become the safest destination for franchise investment.
* Be present in every worthwhile mall.
* Be within the walking distance of every important airport, railway and sophisticated bus junctions.
* Build centres at a 30 minutes walking distance from each other.
* Become a publicly traded company on major stock exchanges of the world.
* Become a Blue Chip Company that offers dividends from year one, at a rate higher than the bank's fixed deposit interest rate.
Brand Core Values
* Bring contemporary hair cuts and styling to the fashion and quality conscious segment of the middle class.
* Make designer hair cuts and styling affordable by stripping away ambience frills.
* Add value to the grooming of the patron in a holistic manner through subtle suggestions and training of hair stylist.
* Be the first...

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