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Segmentation Fashion Channel Essay

525 words - 3 pages

Ad Revenue Calculator

Exhibit 4: Ad Revenue Calculator
Current 2007 Base Scenario 1 Scenario 2 Scenario 3 110,000,000 110,000,000 110,000,000 110,000,000 110,000,000 0.8% 1.0% 1.0% 1.2% 1.2% 1320 1100 1100 1320 880 $2.00 $1.80 $1.80 $3.50 $2.50 $2,200 $1,980 $2,376 $3,080 $3,300 2016 2016 2016 2016 2016 52 52 52 52 52 $230,630,400 $207,567,360 $249,080,832 $322,882,560 $345,945,600 $ $ $ 15,000,000 $ 20,000,000

TV HH Average Rating Average Viewers (Thousand) Average CPM* Average Revenue/Ad Minute** Ad Minutes/Week Weeks/Year Ad Revenue/Year cremental Programming Expense

Grey = student input area

* Revenue/Thousand Viewers ** Calculated by multiplying Average Viewers by Average CPM

Exhibit 5: ...view middle of the document...

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