Segmentation And Target Market Paper

728 words - 3 pages

Broadening Your Perspective
Demarcus B. Wilson
Accounting 561
June-26, 2012
Edward Hastings

Abstract
In this paper I will discuss the doughnuts business called Super Bakery, Inc. owned by Pittsburgh Steelers' running back Franco Harris. I talk about the different types of ABC systems, which one they used to operate their company, and what changes they had to make to insure that the business continued make a profit while providing excellent service to their customers.

Broadening Your Perspective
The Super Bakery, Inc. is a Doughnuts company created in 1990 by former Pittsburgh Steelers' running back Franco Harris. They specialize in making vitamin and protein-enriched doughnuts. ...view middle of the document...

(Accountting4management.com) Basically, it allows a business to adjust cost of a product based on what it takes to get the item to the customer. Changing the cost system was the smartest thing this company did since they opened in my opinion. Since they have a national customer based it would only make sense to set cost in a way that no matter where the doughnuts were being sent Super Bakery, Inc. would make the same margin. I total agree with this system. I understand that at first it is always important to drive customer in with low prices, but after a while you have to look at what the total price it takes the company to put the product on the shelf or in the customer hand based on the amount made of it product. With shipping and packaging, yes Super Bakery was making the same amount of each doughnut because the price did not change but the cost to get the product to the location did change. As a good manager you have to look at these things and make the best decision for the company’s future and not just the now. Process order cost...

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